Marketing Innovation Summit during F1 Las Vegas
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Marketing Innovation Summit

Nov 16 - Nov 17 • Hosted by McClaren & Vista

Thursday, November 16, 2023

  • 9:30 AM Welcome
  • 9:45 AM Fireside Chat

    David Coulthard, Chief Business Officer, FIFA

    Moderated by: Liz Hall, Managing Director, Iris

  • 10:10 AM Intersection of Sports, Entertainment & Technology

    Michael Crome, Chief Financial Officer, Las Vegas Raiders

    Matthew Delsen, COO & CFO, Las Vegas Aces

    Romy Gai, Chief Business Officer, FIFA

    Anthony Pisano, Founder, Game Over Talent

    Moderated by: Jay Prasad, Chief Executive Officer, Relo Metrics

  • 10:45 AM Elevated and Disruptive Marketing – Connecting With Consumers in New and Innovative Ways

    Allison Giorgio, Vice President of Marketing, PUMA

    Moderated by: Gina Smart, Senior Vice President, West Coast Sales, GumGum

  • 11:15 AM The Power of Community – 20 Years of Call of Duty

    Tyler Bahl, Vice President and Head of Marketing, Call of Duty, Activision

    Moderated by: Peter Jones, Head of Local Sales, Premion

  • 11:45 AM Networking Break
  • 12:00 PM Giving Customers a Voice in a World Full of Numbers

    Alex Genov, Head of Marketing Insights and Customer Research, Zappos

  • 12:15 PM Fireside Chat

    Alex Genov, Head of Marketing Insights and Customer Research, Zappos

    Moderated by: Corinne Casagrande, SVP, Strategy, Planning & Insights Active International

  • 12:40 PM Lunch
  • 1:30 PM Cultural Relevance: Shaping & Embracing Today’s Culture

    Hugo Coreas, Vice President, Brand Marketing and Fan Engagement, UFC

    Alex Otanez, Chief Executive Officer, Shockoe

    Paul Shortley, Chief Revenue Officer, Relo Metrics

    Simon Yoxall, Managing Director, Iris

    Moderated by: Ken Turner, Chief Marketing Officer, Fanatics Collectibles

  • 2:15 PM Reimagining the Sports Industry

    Ken Turner, Chief Marketing Officer, Fanatics Collectibles

    Moderated by: Tom Donohue, Strategy Director, BTDT

  • 2:40 PM The Power of Partnerships

    Fernando Machado, Chief Marketing Officer, NotCo

  • 3:00 PM Fireside Chat

    Fernando Machado, Chief Marketing Officer, NotCo

    Moderated by: Mike Dayton, Chief Revenue Officer, Shockoe

  • 3:30 PM Wrap

Friday, November 17, 2023

  • 9:30 AM Welcome
  • 9:40 AM Fireside Chat

    Guy Horner, Group Chief Executive Officer, TBA Group

    Moderated by: Dennis Seydel, VP, Global Brand Marketing, The North Face

  • 10:05 AM Fireside Chat

    Peter DeLuca, Chief Creative Officer, T-Mobile

    Mike Gendreau, Sports Partnerships, T-Mobile

    Moderated by: Zack Weiner, President and Co-Founder, Overtime

  • 10:35 AM Embracing AI & Technology to Revolutionize Your Marketing Mix

    Don McGuire, Chief Marketing Officer, Qualcomm

    Moderated by: Eric Mastalir, SVP Brand Partnerships, SponsorUnited

  • 11:05 AM The Intersection of Brand Authenticity and Strategic Partnerships

    Holger Kraetschmer, Chief Marketing Officer, King’s Hawaiian

    Moderated by: Joe Ward, Regional VP Sales, Undertone

  • 11:35 AM Networking Break
  • 11:50 AM Connecting with Gen Z through Brand Purpose & Authenticity

    Jayson Atienza, Founder | Creative Director, Studio Atienza

    Marco Nazzari, Director Marketing, Brand and Business Intelligence, FIFA

    Karishma Rahman, Senior Director, Global Brand Marketing, Paramount+

    Oliver Trevena, Founder, Caliwater

    Moderated by: Meaghan Nelson, Executive Director of Social Networks, Brandwatch

  • 12:30 PM Lunch
  • 1:15 PM Driving Performance: Hilton’s Race to Lasting Results with a Focus on What Really Matters

    Gino Abbate, Vice President of Marketing, Americas, Hilton

    Moderated by: Ariff Quli, RVP Enterprise Sales, Yelp

  • 1:40 PM Fireside Chat

    Beverly Jackson, Vice President of Brand and Product Marketing, Zillow

    Moderated by: Mike Bayly, Sales Founding Lead, Passionfruit

  • 2:10 PM The Power of Storytelling and Connecting with Your Audience

    Keenan Harris, Brand Director, Jack Daniel’s, Brown-Forman

    Cyler Pennington, Senior Vice President – Marketing, Wynn Resorts

    Stephanie Rogers , Vice President, Marketing, Vegas Golden Knights

    Bryan Warman, SVP, Worldwide Digital Marketing, Warner Bros. Pictures

    Moderated by: Tony Vlismas, VP of Marketing, illumin

  • 2:50 PM 2024 Entertainment Marketing Landscape

    Meaghan Nelson, Executive Director of Social Networks, Brandwatch

    Shachar Scott, VP of Global Marketing, Meta Reality Labs, Meta

    Jonathan Viola, Creative Marketing, Netflix

    Bryan Warman, SVP, Worldwide Digital Marketing, Warner Bros. Pictures

    Moderated by: Bryan Warman, SVP, Worldwide Digital Marketing, Warner Bros. Pictures

  • 3:30 PM Wrap

Venue

Drai’s Nightclub at The Cromwell Hotel
3595 S Las Vegas Blvd
Las Vegas, NV 89109