Marketing Innovation Summit
Oct 19 - Oct 20
Thursday, October 19, 2023
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9:00 AM
Welcome
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9:10 AM
Keynote
Carmen Graf, VP, Global Advertising, Media & Events, Indeed
Patrick Harrison, Vice President Marketing, Indeed
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9:20 AM
Fireside Chat
Carmen Graf, VP, Global Advertising, Media & Events, Indeed
Patrick Harrison, Vice President Marketing, Indeed
Moderated by: Davina Kent, Senior Vice President, Client Solutions, Ampersand
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9:50 AM
Women in Marketing Leadership
Jessica Blumenthal, Founding VP of Brand & Innovation, Avaline
Rajaa Grar, Venture Partner, Springdale Ventures
Megan Runser, Global Brand Marketing, Dell Technologies
Moderated by: Yadia Suarez, Client Partner, IZEA
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10:35 AM
Networking Break
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10:50 AM
Fireside Chat
Alison Herzog, Head of Global Corporate Marketing, Visa
Moderated by: Drew Canniff, Vice President, Partner, Brand & Agency Sales, Yelp
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11:20 AM
The Art of Storytelling
Paul Bernardini , Vice President of Brand, Content and Communications for Business Blueprint & Banking, American Express
Samantha Fodrowski, Vice President of Marketing, Tiff’s Treats
Libby Strachan, Director of Brand Marketing, free people
Moderated by: Susan Kravitz, Head of Commercial Partnerships, Americas, SeenThis
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12:00 PM
How Innovation for Brands Changes Over the Lifetime of a Brand
Ed Kolovson, Director of Business Insights, Olipop
Moderated by: James Salwasser, National Brand Partnerships, OUTFRONT Media
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12:30 PM
Lunch
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1:30 PM
Behind the Brand with Indeed
Matt Berndt, Senior Manager, Product Marketing, Indeed
Whitney Frautschi, Director, Global Web, Indeed
Shruti Jha, Senior Director, Global Brand Science, Insights, & Operations, Indeed
Joey Pena, US Marketing Manager, Enterprise, Indeed
Chela White, Sr. Executive Advisor, Talent Intelligence, Indeed
Moderated by: Davina Kent, Senior Vice President, Client Solutions, Ampersand
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2:05 PM
Future of Media and Digital Innovation
Shergul Arshad, Head of North America, Aston Martin Formula One Team
Vivian Chang, Head of DTC Practice, The Clorox Company
Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer
Moderated by: Les Harrison, National Brand Partnerships, OUTFRONT Media
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2:45 PM
Networking Break
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3:00 PM
Fireside Chat
Madhavi Reese, VP of Marketing, Whole Foods Market
Moderated by: Stefanie Henderson, SVP, Client Partnerships, Zeta Global
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3:30 PM
Intersection of Sports, Entertainment & Technology
Shergul Arshad, Head of North America, Aston Martin Formula One Team
Moderated by: Susan Kravitz, Head of Commercial Partnerships, Americas, Seenthis
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4:00 PM
The Influence of AI on Measurement and Data
Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer
Moderated by: Mike Bayly, Sales Founding Lead, Passionfruit
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4:30 PM
Fireside Chat
Giancarlo Morena, Sr. Director of Marketing, Consumer Experience & Sports, CELSIUS
Moderated by: Yadia Suarez, Client Partner, IZEA
Friday, October 20, 2023
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9:15 AM
Welcome
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9:30 AM
Cultural Relevance: Shaping & Embracing Today’s Culture
Richard Cox, Vice President, Men’s Merchandising, PacSun
Brieane Olson, Chief Executive Officer, PacSun
Moderated by: Kelly Ann Bauer, SVP Global Partnerships, Material
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10:00 AM
NIL and the Future of College Sports Marketing
Steven Farmer, Chief Revenue Officer, Georgia’s Classic City Collective
Sophie Goldschmidt, President and CEO, U.S. Ski & Snowboard
Jessica Murphy, Vice President-NIL Collectives, Innovative New Media
Moderated by: Billy Cladek, SVP Revenue, Firework
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10:50 AM
Building a Better Mouse Trap: Driving Sustained Growth at Williams F1
Divya Goel, Vice President, Fan Engagement, Williams Racing
Moderated by: Jay Prasad, Chief Executive Officer, Relo Metrics
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11:20 AM
Keynote
Fernando Machado, Chief Marketing Officer, NotCo
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11:35 AM
Fireside Chat
Fernando Machado, Chief Marketing Officer, NotCo
Moderated by: Mike Bayly, Sales Founding Lead, Passionfruit
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12:15 PM
Lunch
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1:10 PM
Connecting with Gen Z through Brand Purpose & Authenticity
Liz Armistead, Global VP, Brand & Creative, Kraken
Divya Goel, Vice President, Fan Engagement, Williams Racing
Aaron Heidebreicht , Chief Commerical Officer, Kaged
Moderated by: Blake Hebert, VP Sales, RTL AdAlliance
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1:50 PM
The Power of Storytelling and Connecting with Your Audience
Rachael Henke, Senior Vice President, AffiniPay
Patrick Holly, VP, Creative, Upwork
Lindsay Jackson, SVP Marketing, Made In
Megan Runser, Global Brand Marketing, Dell Technologies
Moderated by: Jess Holloway, Vice President of Global Sales, Influential
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2:30 PM
Fireside Chat
Micky Ogando, Founder, Bakery
Nick Weiland, Chief Marketing Officer, Shiner Beer
Moderated by: Erin Fredman, SVP, Brand and Entertainment Partnerships, Tongal
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3:00 PM
Networking Break
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4:00 PM
Wrap
Venue
200 W 6th St
Austin, TX 78701
Day 2 | Friday, October 20Address:98 San Jacinto Blvd
Austin, TX 78701