Leadership in Brand Marketing Summit @ SXSW in Austin
Mar 13 - Mar 16 • Hosted by Lamberts Restaurant & La Condesa • Austin
Friday, March 13, 2026
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9:00 AM
Breakfast & Registration
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9:30 AM - Lamberts Stage
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Gisela Germano, Chief Content & Community Officer, Brand Innovators
Pearl Tam, Senior Vice President, Content & Community, Brand Innovators
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9:45 AM - Lamberts Stage
Fireside Chat
Cheryl Guerin, EVP Global Brand Strategy and Innovation, Mastercard
Moderated by: Lisa Rosenberg, Global President, Consumer Brands, Allison Worldwide
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10:15 AM - Lamberts Stage
Marketing Trends 2026: What’s Next, What’s Now, What’s Over
From AI-powered personalization and decentralized social networks to sustainability-first branding and voice-driven commerce – the next era of marketing is already in motion. This session will unpack the trends that are shaping 2026 and beyond, helping marketers prepare for what’s coming while recalibrating for what’s already here.
Katka Renckens, Head of Brand, Rituals
Drew Ingram, US Media Activations Lead, PepsiCo
Marie Langhout-Franklin, VP, Marketing (Nordstrom, Nordstrom Rack), Nordstrom
Celia Tombalakian, Global Vice President & Head of Brand, bareMinerals
Moderated by: Madeleine Ringwood, Director of Partnerships, Pre
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11:00 AM - Lamberts Stage
Beauty, Science & the Algorithm: Building a Brand in the Age of Infinite Discovery
Kevin Shapiro, Head of Neutrogena, Kenvue
Moderated by: Ken Lagana, Chief Revenue Officer, Media.net
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11:25 AM - Lamberts Stage
Permission to Grow: Portfolio Positioning vs Product Positioning
Talia Solomon, Interim Head of Brand, Kindle Scribe, Amazon
Darryl Mascarenhas, Head of Brand Creative, Devices Brand Services (DBS), Amazon
Moderated by: Katie Hegarty, Sales Lead, Lyft Ads
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11:45 AM - Lamberts Stage
No Buzzwords, No Bullshit: How Brands Participate in and Influence Culture
Chris Epple, Vice President, Marketing Americas, Harman International
Moderated by: Lance Wolder, Head of Strategy and Marketing, PadSquad
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12:10 PM - Lamberts Stage
From Passion to Platform: How Podcasts Become Scalable Media Businesses
What starts as a passion project can evolve into a powerful media platform – but scale requires strategy. As podcasting matures, the most successful shows are being built with the discipline of modern media businesses, balancing creative authenticity with growth, monetization, and measurable brand value. This session explores how podcasts transition from niche content to scalable platforms that brands can confidently invest in.
Max Cutler, Founder & CEO, PAVE Studios
Dan Granger, CEO, Oxford Road
Caitlin Nugent, VP, Performance Agency Lead, Audacy
Moderated by: Leah Reis-Dennis – Head of Podcasts, Audacy
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12:35 PM - Lamberts Stage
Winning Culture: How Molson Coors Stays Ahead in a Changing Beverage Landscape
Sofia Colucci, Chief Marketing Officer, Molson Coors
Moderated by: Ben Fielder, Head of Enterprise Sales, West Coast, Stack Adapt
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1:00 PM - Lamberts Stage
The Partnership Economy: Designing Human-Centered Brand Ecosystems
Brands used to show up in culture through campaigns and sponsorships. Today, the most effective brands operate inside ecosystems—where partnerships unlock credibility, experiences create emotional connection, and media scales participation. From sporting events to culinary festivals and cultural collaborations, modern marketers must design human-centered systems that turn moments into momentum. In this conversation, Team One leaders explore how brands are evolving beyond traditional sponsorships to build ecosystems that connect culture, community, and measurable business impact.
Nichole Kirsch, Management Director, Media, Team One
Nanette Tran-Conerly, Account Director, Experiential, Team One
Moderated by: Lizzie Black, VP Sales, Kargo
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1:25 PM - Lamberts Stage
Crafting Brands People Care About
Disruption works best when it’s intentional. This session dives into how brands align purpose, creativity, and courage to stand out in meaningful ways. Learn how to create brand expressions that feel bold, human, and impossible to ignore.
Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business
Kathy Maurella, Chief Marketing Officer, Waterloo Sparkling Water
Erica Tam, SVP of Brand, Bloom Nutrition
Katelyn Zborowski, Head of Brand Strategy & Integrated Marketing, Pizza Hut
Moderated by: Sam Saez, Vice President, Enterprise Sales, Bazaarvoice
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2:00 PM - Lamberts Stage
How Chili’s Became The Hottest Restaurant In America
Jesse Johnson, VP of Marketing, Chili’s
Moderated by: Rosie Reynolds, Senior Director, Business Development, The Trade Desk
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2:25 PM - Lamberts Stage
State of the Industry: Innovation, Disruption and the Road Ahead
As technology continues to redefine how consumers live, work and connect, brand marketers talk about the latest trends shaping the industry – from AI and automation to experiential and immersive experiences.
Marnie Boyer, Chief Marketing Officer, MyFitnessPal
Whitney Magnuson, Head of Brand & Media, Zoom
Heather Stuckey, VP, Transformation & Integration, North America, Mars
Liz Vanzura, Chief Marketing Officer, Solo Brands
Moderated By: Caroline Kennedy, Chief Commercial Officer, Material
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3:00 PM - Lamberts Stage
Leveraging AI and Innovation to Drive Growth
AI is evolving on a daily basis. This panel will explore the biggest breakthroughs, challenges and success stories shaping the AI landscape as we move into 2026. Industry leaders will share what is working, what isn’t, and where AI innovation is heading next.
Amy Labroo, Head of Digital Marketing Consumer & HCP, Nestlé
Matthew Duncan, Head of AI, Microsoft
Raashi Rosenberger, Head of Marketing- Wearables, Meta
Selina Sykes, VP and Head of Digital Marketing & Social First, Unilever Beauty & Wellbeing
Moderated by: Jeff Hilder, Head of Sales – Central, Quantcast
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3:35 PM - Lamberts Stage
Fireside Chat
Kheri Tillman, Chief Marketing Officer, Primo Brands
Moderated by: Kathleen Walter, Senior Director, Business Development, The Trade Desk
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4:00 PM - Lamberts Stage
From Reach to Relevance: How Cultural Moments Drive Media Impact
Karen Harris, Senior Vice President Marketing, Tequila and Mezcal, Diageo
Drew Ingram, US Media Activations Lead, PepsiCo
Moderated by: Finola Austin, VP, Creative and Client Strategy, Linqia
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4:30 PM - Lamberts Stage
Behind the Scenes of a Great Brand Platform and Campaign
What really goes into a campaign that breaks through? We will unpack the decisions, pivots and challenges that help shape standout campaigns that ensure your creative is meaningful and not just part of the noise.
Amy Martin Ziegenfuss, Chief Marketing Officer, Carnival Cruise Line
Moderated by: Erin McCallion, Global Chief Marketing Officer, Perion
Saturday, March 14, 2026
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9:00 AM
Breakfast & Registration
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10:00 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Gisela Germano, Chief Content & Community Officer, Brand Innovators
Pearl Tam, Senior Vice President, Content & Community, Brand Innovators
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10:15 AM - Lamberts Stage
How Challenger Brands Drive Impact
Challenger brands are rewriting the rules of growth—outmaneuvering incumbents not with bigger budgets, but with bold brand strategy, faster experimentation, and customer-first innovation. Leaders at top challenger brands reveal the playbook they use to take on established brands in crowded markets.
Sara Brooks, Chief Growth Officer, BetterHelp
Lucas Kraft, Founder Wonderbelly, P&G
Rachel Porges, Chief Innovation & Brand Development Officer, Nom Nom, Mars Petcare
Ryan Sullivan, Chief Marketing Officer, GoodRx
Moderated by: Kristi Tropp, SVP, Managing Director, Involved Media
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11:00 AM - Lamberts Stage
Building Challenger Brands People Line Up For
Allison Ellsworth, Co-Founder and Chief Brand Officer, Poppi
Andy Stone, Chief Marketing Officer, Bluestone
Kate Ruda, Head of Marketing, Blenders
Moderated by: Chad Reynolds, CEO & Founder, Vurvey
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11:35 AM - Lamberts Stage
Purpose-Driven Strategies for Disruptive Brands
The most resilient brands anchor innovation and growth in a clear, actionable purpose. This panel explores how leaders turn mission into strategy — ensuring purpose shapes product, drives differentiation, and fuels long-term impact rather than just marketing messaging.
Ben Grossman, President, Saatchi & Saatchi
Amanda McArthur, SVP, Client Strategy, Doing Things
Kathryn McKeon, Chief Marketing Officer, Vital Farms
Dave Rule, Chief Growth Officer, Mason Dixie Foods
Moderated by: Jesse Johnson, VP of Marketing, Chili’s
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12:10 PM - Lamberts Stage
From Fragmentation to Integration: Building Media Ecosystems That Drive Action
How modern brands are shifting from channel buying to connected experiences and performance-driven partnerships
Ed Wild, VP, Media, Zillow Group
Moderated by: Liz Asher, Head of Sales, Perion
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12:35 PM - Lamberts Stage
From Clicks to Community: Building DTC Brands People Belong To
As acquisition costs rise and performance marketing plateaus, the most resilient DTC brands are investing in community, content, and culture. This panel explores how leading brands move beyond transactions to create emotional loyalty – through owned media, events, ambassadors, and two-way engagement.
Cyntia Leo, Head of Brand Marketing, Comms and PR, Urban Outfitters
Meghan Shookman, VP Marketing, Purely Elizabeth
Jason Ve, President, PAPER
Moderated By: Anna Clark, Industry Manager – CPG, Reddit
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12:30 PM - Malverde Stage
How to Win with Brand Partnerships and Influencer Marketing
Collabs can be magic – or awkward first dates. This panel breaks down how to find the right partners, avoid forced vibes, and create influencer and brand partnerships that feel authentic, exciting, and mutually beneficial. Expect real talk, real examples and a few “we learned this the hard way” moments.
Elyse Slayton, SVP & Chief Marketing Officer, Dallas Wings
Jessica Williams, Head of Brand Marketing & Partnerships, Shopify
Santo Dasaro, Vice President of Brand Marketing and Strategy, Klear Concepts
Cherice Williams, Director, Maker’s Mark, Suntory Global Spirits
Moderated by: Bruce Bundrant, Chief Commercial Officer, rEvolution
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1:05 PM - Malverde Stage
Marketing at the Speed of Culture
Social media trends and the news cycle are dictating the conversation these days and savvy brands understand the opportunity of being agile and responding in real time. This session will explore how brands can respond at the speed of culture, offering tips on what works and how to ensure your creative is meaningful and not just part of the noise.
Camille Walker, Brand Comms & Content Lead, Kenvue
Sara Mitzner, VP of Brand Marketing, AS Beauty Group
Sally Barton, Marketing Growth Strategy Director, Mondelez International
Flavia Simoes, Senior Director of Multicultural Marketing, PepsiCo
Moderated by: Adam Singer, VP of Marketing, AdQuick
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1:05 PM - Lamberts Stage
Made You Look - Why Bold Marketing Wins in a Sea of Sameness
Explore how brands are breaking through the noise by taking creative risks that demand attention. From unconventional campaigns to authentic storytelling that defies category norms, this session examines what it takes for marketing leaders to create fearlessly and why playing it safe is the riskiest move of all. Panelists share the bold bets that paid off, the internal barriers they had to overcome, and how they’re building cultures that reward creative courage over committee-approved mediocrity
Curtis Calloway, Director of Brand Marketing, Doritos, PepsiCo
Bronze Major, Head of Marketing, Carrabba’s Italian Grill
Aurora Matias, Director, Digital, Freixenet Mionetto USA
Kim Malek, Co-Founder, CEO, Salt and Straw
Moderated by: Scott Sutton, CEO, Later
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1:40 PM - Lamberts Stage
How Legacy Brands Stay Relevant For Generations of the Past, Present, and Future
Valda Coryat, VP – Marketing Consumer Products & Branded Food Service, McCormick
Moderated by: Gina Smart, Senior Vice President, Sales, GumGum
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1:40 PM - Malverde Stage
Building Loyalty in the Attention Economy
In an era where attention is fleeting and choice is infinite, brands can no longer rely on visibility alone. This panel explores how technology—from AI to data platforms—enables value-centric marketing that earns attention, builds trust, and drives long-term loyalty. Learn how to move beyond short-term engagement to create meaningful, lasting relationships in the attention economy.
Mario Mijares, VP Marketing, Insights, Loyalty, and Monetization Platforms, 7-Eleven
Samantha Owen, Director, Digital Marketing, KFC
Lauren Zarzour, Senior Director of Ecommerce, Howler Brothers
Iris Diaz, Director, Brand & Marketing, FIFA World Cup 2026
Moderated by: Brian Quarles, Chief Creative Officer, rEvolution
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2:05 PM - Lamberts Stage
AI in Marketing: The Good, The Bad and the Ugly - and How to Bring the Human Touch
Jason Mander, Chief Insights Officer, GWI
Emma Webley, Director, Marketing Transformation, Accenture
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2:15 PM - Malverde Stage
From Scroll to Sale: The Business of Social Commerce
Social platforms have become full-funnel commerce engines—blending content, community, and conversion in real time. We will unpack how social commerce is reshaping buying behavior, brand trust, and revenue models. Learn what’s actually driving ROI today, where brands are over-investing, and how leaders can build scalable, measurable social commerce strategies for the next phase of growth.
Jasmine Di Duca, Director CRM and Loyalty, Pizza Hut
Daniel Head, Director, Global eCommerce Marketing, Yeti
MacKenzie McCarver, Head of Social and Influencers, Sam’s Club
Moderated by: Wendy Wildfeuer, Co-Founder, Motom
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2:30 PM - Lamberts Stage
Bold by Design: Building Brands That Break Through
In a crowded market, playing it safe is the fastest way to disappear. This session explores how brands can intentionally design boldness into their strategy—from positioning and voice to experiences that spark emotion and action. Learn how to make smart, strategic bets that turn attention into loyalty.
Olga Alpeter, Marketing Director, Q-tips & Canada, Elida Beauty
Crystal Anderson, Chief Strategy Officer, 3Headed Monster
Raul Ruiz, Chief Marketing Officer, Lenox
Nate Skinner, Senior Director of Global Brand, Squarespace
Moderated by: Jaclynn Brennan, Founder and CEO, Creative Duality
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2:50 PM - Malverde Stage
Disruptive Storytelling: Creating Unforgettable Brand Moments
Safe is forgettable. This session dives into the art of disruptive storytelling – how brands can take calculated creative risks, embrace a little chaos, and craft moments audiences can’t stop talking about (or sharing).
Ryan Bares, Global Social Media + Influence, IBM
Teresa Bossong, Senior Director—Brand, Content & Agency Strategy, Georgia-Pacific
Haley Neid, Director of Brand Management, Nate’s Honey
Mikalah Ridling, Director, Social Media and Influencer, H&R Block
Moderated by: Hilary Shaw, Senior Account Executive, Kargo
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3:05 PM - Lamberts Stage
Reimagining your Online Presence: The Opportunity and Urgency of Custom Domains
Increased brand awareness, standing out from competitors, and being at the forefront of digital innovation are top of mind for many CMOs, CTOs, and brand leaders today. In this session, we’ll explore the opportunity that custom top-level domains present in gaining brand visibility, greater online security, and supporting the customer Experience.
Benjamin Crawford, CEO and Director, Mark Monitor Group
Brian King, Vice President, Global Partnerships, RWS
Moderated by: Chris Mondini, VP, Stakeholder Engagement & Managing Director, Europe, ICANN
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3:25 PM - Malverde Stage
Make It Instagrammable: Creating Experiences People Want to Share
In a crowded attention economy, not all activations are worth photographing. This session explores how brands balance visual impact with authentic storytelling to create experiences that deliver substance, cultural relevance, and long-term brand equity.
Rachel Lambo, Senior Influencer Manager US. Cetaphil & Differin, Galderma
Joy Ogunneye, Global Innovation & Brand Comms Lead, Aveeno Body, Kenvue
Nicole Peterson, Head of Experiential Marketing & National Partnerships, Lexus
Nicole Taylor, Senior Director, Global Brand Marketing, Marriott
Moderated by: Alexandra Debow, Co-Founder, CEO, swsh
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3:30 PM - Lamberts Stage
The Attention Metric: How to Get It, How to Keep It & Why It Matters
Attention is the most valuable currency, in today’s crowded media landscape. But capturing it – and holding it – is more challenging than ever. This panel explores strategies for attracting, retaining and measuring audience attention in meaningful ways.
Jeff Cucinell, President, Digital Experience, iHeartMedia
Amanda Evans, Head of Brand, Insights & Partnerships, Wayfair
Shane Quinn, VP of Strategy & Planning, GPJ
Jennifer Warren, Global Vice President, Brand Marketing and Creative, Indeed
Moderated by: Hugh Kim, Director, US Brand Partnerships, WEBTOON
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4:05 PM - Malverde Stage
Building Experiential Into Core Brand Strategy
Experiential is no longer a campaign add-on, it’s a foundational brand discipline. This session explores how leading brands are embedding live experiences into long-term strategy, aligning cross-functional teams, and measuring impact beyond impressions.
Billy Bohan Chinique, Vice President, Marketing & Digital Innovation, Virgin Voyages
Lindsey Camell, Partnerships & Location Based Experiences, North America, Hasbro
Daniel Rabinovich, Vice President, Brand Partnerships, Barry’s
Albert Matheny, CEO, Promix
Moderated by: Matt Miller, President, Executive Creative Director, X-FCTR
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4:40 PM - Lamberts Stage
The Business of Sports Fandom, as told by Reddit x Sensor Tower
Sports fandom isn’t just cultural. It’s commercial. In this joint session, Reddit and Sensor Tower unpack how always on-sports communities drive real app installs, spend, and category growth across industries and what brands should do about it. If you’re investing in sports, this session will show you where the real commercial impact happens, and how to capture it.
Jonathan Briskman, Director, Market Insights, Sensor Tower
Matt Klein, Global Insights, Reddit
Sunday, March 15, 2026
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9:00 AM
Breakfast & Registration
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10:00 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Gisela Germano, Chief Content & Community Officer, Brand Innovators
Pearl Tam, Senior Vice President, Content & Community, Brand Innovators
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10:15 AM - Lamberts Stage
Cracking the Social Commerce Code
Alex Frias, Chief Marketing Officer, Steve Madden
Joel Contartese, Head of International Marketing, Bloom Nutrition
Leah Pitman, Head of PR + Partnerships, Consumer Engagement – Lancôme, L’Oréal
Moderated by: Angie Smith, CEO, Invison
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10:45 AM - Lamberts Stage
Storytelling in the Scroll Era
The scroll never stops, but great stories still win. Join brand leaders as they discuss how to design content that feels native, culturally relevant, and emotionally resonant in today’s fast-moving digital landscape.
Katie Riley, AVP Social Media, AT&T
Tyler Rutstein, SVP of Global Brand and Americas Marketing, Under Armour
Christie Sclater, SVP Global Marketing, Clinique
Kameryn Stanhouse, Vice President, Global Sports & Entertainment Partnerships, IBM
Moderated by: Maria Sipka, Co-Founder and SVP, Linqia
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11:20 AM - Lamberts Stage
AI Without the Learning Curve: Empowering Marketers to Create More
Rishabh Dayal, Head of Solution Consulting, B2B Industries, Adobe
Luis Esteter, Global Senior Director of Marketing Operations, HP
Fabio Ranieri, Head of GTM Innovation & AI, HP
Moderated by: Emily Duban, Founding President & CRO, Rad Intel
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11:50 AM - Lamberts Stage
Inside an Epic Fan Experience: How Survivor 50 Turned Fandom Into a Scalable Marketing Engine
Michael Benson, President and Chief Marketing Officer, Paramount Television
Dustin Callif, President, Tool
Moderated by: Michelle Wright, Vice President, Agency Partnerships, Kargo
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12:00 PM - Malverde Stage
Women in Leadership: Rewriting the C-Suite Rules
As the marketing landscape transforms, so does its leadership—and women are leading that charge with bold vision, emotional intelligence, and boundary-breaking creativity. This panel brings together powerhouse women in senior marketing roles to share how they’ve built their careers, led through change, championed diversity, and navigated the challenges unique to being a woman at the top.
Kim Chappell, Chief Brand Officer, Bobbie
Tiffany Dufu, President of the Tory Burch Foundation
Carina Ertl, CMO USA, Bucherer
Ani Hadjinian, Co-Founder|CEO, pov.
Brigette Wolf, Chief Marketing Officer, My/Mochi Ice Cream
Moderated by: Wendy Lund, Global Chief Executive Officer, Allison Worldwide
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12:20 PM - Lamberts Stage
From Nachos to Loyalty: 7-Eleven’s Secret Sauce
Mario Mijares, VP Marketing, Insights, Loyalty, and Monetization Platforms, 7-Eleven
Moderated by: Kelly Ravestijn, SVP Strategic Planning & Insights, AMP
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12:35 PM - Malverde Stage
Women Defining the Next Era of Leadership
As the marketing landscape transforms, so does its leadership—and women are leading that charge with bold vision, emotional intelligence, and boundary-breaking creativity. This panel brings together powerhouse women in senior marketing roles to share how they’ve built their careers, led through change, championed diversity, and navigated the challenges unique to being a woman at the top.
Liz Caselli, Chief Communications Officer, Watch Duty
Jessy Dover, Chief Creative Officer, Founder, Dagne Dover
Carmen Graf, Global Vice President, Marketing; Advertising, Media & Events, Indeed
Courtney McHugh, Vice President, Marketing & Sports Marketing, Kendra Scott
Moderated by: Nicole Guess, Managing Director, Americas, Perion
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12:50 PM - Lamberts Stage
How Marketers Can Use AI to Innovate and Grow
AJ Magali, Head of Performance Marketing, Cadillac
Joseph Saia, Director of Performance Marketing – Chevrolet, General Motors
Moderated by: Andrew Baker, Founder and CEO, Sesimi
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1:20 PM - Lamberts Stage
From Legacy Icon to Culture Engine: Keeping a 75-Year-Old Brand Fresh
How does a 75-year-old legacy fast food chain stay relevant to Gen Z? Join Val Kubizniak, Global CMO of KFC, as we explore the transformation from legacy brand to culture engine.
Valerie Kubizniak, Global Chief Marketing Officer, KFC
Moderated by: Tom Edwards, Managing Director, Consulting, Ernst & Young LLP
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1:10 PM - Malverde Stage
Branding in the Age of AI
As AI transforms marketing, media, and culture, the brands that win will not just move fastest, they will earn the most trust. This session explores how leaders can balance innovation with accountability and design experiences that stay human in an increasingly machine-driven world.
Helen Lee, Director, Global Brand & Integrated Marketing, McAfee
Alex Her, Head of Global Employer Brand, GoDaddy
Courtney Hughes, Director Global Brand Campaigns, Dell
Jessica Hunter, Global Brand Marketing, AMD
Moderated by: Tiffany Nels, VP, Corporate Communications and Analyst Relations, Sprinklr
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1:50 PM - Lamberts Stage
The Acceleration Playbook: How to move from awareness to real behavior change. Electric for All
Greg Ashlock, President, iHeartMedia Influencer Network
Margaret Mohr, Director of Communications, Veloz- Electric for All
Moderated by: Rick Milenthal, Chairman, CEO & Founder, The Shipyard
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1:45 PM - Malverde Stage
The Long Game: Why AI's Biggest Wins Are Still Ahead
Liz Bacelar, Global Head of AI and Advanced Analytics, Under Armour
Moderated by: Andrew Levy, Founder, AdPipe
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2:10PM - Malverde Stage
Building Trust in the Age of Intelligent Influence
AI is reshaping how health information is created, discovered, and trusted — and forward-thinking marketing organizations are reimagining how they show up in that environment. As health decisions are increasingly influenced by real-time, peer-driven conversations, brands have an opportunity to move beyond one-way messaging and become meaningful participants in the communities shaping those choices. This session will explore what it takes to build an AI-first marketing organization that understands and respects the power of today’s health conversations — delivering value to communities, supporting informed decision-making, and ultimately helping change the conversation around health.
JT Riga, Senior Manager, Media, Sanofi
Aylin Utke, Head of Consumer Marketing, Dermatology, Sanofi
Moderated by: Jessica Calef, Industry Director, Health, Reddit
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2:20 PM - Lamberts Stage
Creating Experiences That Activate Communities
Wendy Duan, Vice President Marketing, Teremana Tequila
Ashleigh Edmonds, Head of Marketing, Mac & Cheese, Kraft Heinz
Cortney Hollinger, VP of Marketing Execution, CLEAN Cause
Moderated by: Dan Kidd, Brand Partnerships Senior Account Executive, iSpot
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2:35 PM - Malverde Stage
Scaling Content with AI and the Creator Economy
Rene Ritchie, Head of Editorial & Creator Liaison, YouTube
Moderated by: Tim Clarke, SVP of Marketing, Later
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3:00 PM - Lamberts Stage
Building Trust Through Culture, Creativity & Community
Trust is built by celebrating your community and showing up authentically in the moments that matter most. This session explores how brands move beyond traditional partnerships to create cultural relevance through creators, storytelling, and purpose-driven work. We’ll look at how investing in values-aligned moments can foster emotional connection, reinforce brand belief, and build loyalty that lasts.
Paul Woolmington, CEO, Canvas WW
Haelim Paek, Head of Brand Creative Studio, Etsy
Heather Larimer, Executive Creative Director, Orchard
Moderated by: Lolita Morrow, VP of Brand Partnerships, East, Genius
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3:00 PM - Malverde Stage
The AI-First Marketing Organization
What does it really mean to build a marketing team around AI? As intelligence becomes embedded across platforms and powered by generative tools — marketing is shifting from campaign-based execution to AI-driven orchestration. This panel explores how we must evolve to move from AI-assisted to truly AI-first.
Billy Bohan Chinique, Vice President, Marketing & Digital Innovation, Virgin Voyages
Faizan Buzdar, CEO, RollAI
Angela Gruszka, SVP of Marketing, Charitybuzz
Matt Hammel, Co-Founder and COO, AirOps
Moderated by: Fabio Ranieri, Head of GTM Innovation & AI, HP
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3:35 PM - Lamberts Stage
The Relationship Economy: How CMOs Are Rethinking Influence, Partnerships, and Brand Leadership
Kimberly Hairston- Hicks, Chief Marketing Officer, Gold Bond – Consumer Healthcare, Sanofi
Moderated by: Finola Austin, VP, Creative and Client Strategy, Linqia
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3:35 PM - Malverde Stage
Brand Visibility in AI
Lindsey Lurie, Global Marketing Executive, IBM
Suruchi Shukla, Vice President of Marketing, Minted
Moderated by: Peter Sloterdyk, Chief Marketing Officer, Gist
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4:00 PM - Lamberts Stage
Building Loyalty Through Emotional Connections
In an era of endless choice, emotional connection is a brand’s most valuable asset. This session will explore how brands can build emotional resonance to cultivate lasting customer loyalty.
Samantha Fodrowski, VP, Brand Marketing, Tecovas
Michael Reynolds, Head of Omnichannel, AstraZeneca
Allie Wester, Vice President, Brand Marketing, Tito’s Handmade Vodka
Moderated by: Bobbi Meyer, Brand Partnerships Director, Atmosphere TV
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4:35 PM - Lamberts Stage
Human Judgment in the Age of AI
As marketing organizations move from AI experimentation to operationalization, this conversation explores where artificial intelligence accelerates, where it falls short, and why human taste and judgment remain the most powerful competitive advantage in an algorithmic world.
Paul Woolmington, CEO, Canvas Worldwide
Moderated by: Christina Zalpa, Senior Director, Business Development, The Trade Desk
Monday, March 16, 2026
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9:00 AM
Breakfast & Registration
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10:00 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Gisela Germano, Chief Content & Community Officer, Brand Innovators
Pearl Tam, Senior Vice President, Content & Community, Brand Innovators
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10:15 AM - Lamberts Stage
AI for All: Marketing the Most Human Tech of Our Time
Allison Stransky, Chief Marketing Officer, Samsung Electronics America
Moderated by: Jason Kunkel-de Cesero, Chief Development Officer, AdQuick
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10:45 AM - Lamberts Stage
Building Culturally Resonant Brands That Drive Growth
In a world where consumers expect brands to be culturally relevant, digitally fluent, and purpose-led, how do marketing leaders drive measurable growth without diluting brand equity? This panel will explore how innovation, storytelling, and data-driven decision-making can power long-term transformation.
Sheila Shekar Pollak, Chief Marketing Officer, Madison Reed
Bruno Solari, CEO + Founder, SolComms
Kim Vaccarella, CEO + Founder, Bogg Bag
Vanessa Wallace, Chief Marketing Officer, GLD
Moderated by: Matt Wurst, Chief Marketing Officer, Genuin
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11:25 AM- Lamberts Stage
How Brands Can Balance Hype and Performance
Jake Avdiev, Head of Consumer Marketing & Strategy, Amazon Grocery, Amazon
Justin Kassan, CMO, Honeylove
Celeste Li, Creative Lead, Marketing, Live Experiences, Netflix
Jill Lyons, Chief Operations Officer, Maximum Effort
Moderated by: James Lanyon, EVP of Strategy & Innovation, Material
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12:05 PM - Lamberts Stage
The New ROI: Navigating the Convergence of Marketing, Communications, and Corporate Reputation
In today’s hyper-connected corporate landscape, the lines between marketing, communications, and reputation are disappearing. Every campaign is a statement of values, every brand action a reflection of corporate integrity and strategy, and stakeholders are paying attention. As consumer trust becomes the ultimate currency, organizations are rethinking how they align creative storytelling, corporate behavior, and business outcomes.
Allison Stransky, Chief Marketing Officer, Samsung Electronics America
Chris Manzini, Global Head of Communications, PepsiCo
Chris Foster, CEO, Omnicom Public Relations Group
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12:40 PM - Lamberts Stage
From Product to Platform: Powering Creative Communities
Musicians, filmmakers, designers have been using Dropbox to make and share work for years. There’s a real story here about a product that enables creative communities. How does a brand lean into that authentically? What does it look like to activate around artist moments (like an album launch) in a way that feels true to the community?
Liz Armistead, Head of Brand Marketing + Creative Campaigns, Dropbox
Taryn Crouthers, CEO, Big Spaceship
Moderated by: Ahu Terzi, VP Business Development, 1021 Creative
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1:15 PM- Lamberts Stage
Designing for Real Life, Not Just Aspirational Life
Kate Rush Sheehy, SVP, Strategy + Insights, GSD&M
Melissa Peace, Director, Brand Marketing, Expedia Group
Moderated by: James Arcieri, Head of Strategic Retail Accounts, Google
Speakers
Craig Allen
Founder & Chief Creative Officer, CALLEN
Olga Alpeter
Marketing Director, Q-tips & Canada, Elida Beauty
Crystal Anderson
Partner, Chief Strategy Officer, 3Headed Monster
Liz Armistead
Head of Brand Marketing + Creative Campaigns, Dropbox
Sally Barton
Marketing Growth Strategy Director, Mondelez International
Michael Benson
President and Chief Marketing Officer, Paramount Television
Teresa Bossong
Senior Director—Brand, Content & Agency Strategy, Georgia-Pacific
Marnie Boyer
Chief Marketing Officer, MyFitnessPal
Jonathan Briskman
Director, Market Insights, Sensor Tower
Dustin Callif
President, Tool
Liz Caselli-Mechael
Chief Communications Officer, Watch Duty
Erin Cast
Global Brand President, Laura Mercier, Bare Minerals and Buxom
Ben Checketts
Co-Founder & Creative Director, Rhone
Michelle Chester
Head of Brand Strategy & Experience, General Mills
Anna Clark
Industry Manager, CPG at Reddit
Taryn Crouthers
CEO, Big Spaceship
Jeff Cucinell
President, Digital Experience, iHeartMedia
Max Cutler
Founder & CEO, PAVE Studios
Ian Dallimore
Vice President of Digital Growth, Lamar Advertising Company
Tiffany Dufu
President, Tory Burch Foundation
Matthew Duncan
Head of AI, Microsoft
Chris Epple
Vice President Marketing; Consumer Audio, Harman International
Luis Esteter
Global Senior Director - Head of Marketing Operations, HP Inc
Samantha Fodrowski
VP, Brand Marketing, Tecovas
Luis Garcia
Chief Marketing Officer, Naterra International Inc.
Dan Granger
CEO, Oxford Road
Ben Grossman
President, Saatchi & Saatchi
Cheryl Guerin
EVP Global Brand Strategy and Innovation, Mastercard
Kimberly Hairston-Hicks
Chief Marketing Officer, Gold Bond - Consumer Healthcare, Sanofi
Daniel Head
Director, Global eCommerce Marketing, Yeti
Jeff Hilder
Central Lead, Quantcast
Drew Ingram
US Media Activations Lead, PepsiCo
Zack Jerome
Vice President, Brand and Marketing Strategy, Disney+
Jesse Johnson
VP of Marketing, Chili’s
Caroline Kennedy
Chief Commercial Officer, Material
Matt Klein
Head of Global Foresight, Reddit
Valerie Kubizniak
Global Chief Marketing Officer, KFC
Amy Labroo
Head of Digital Marketing Consumer & HCP, Nestle
Marie Langhout-Franklin
VP, Marketing (Nordstrom, Nordstrom Rack), Nordstrom
Heather Larimer
Executive Creative Director, Orchard
Andrew Levy
Andrew Levy, co-founder and CEO, AdPipe
Whitney Magnuson
Head of Brand and Media, Zoom
Bronze Major
Head of Marketing, Carrabba’s Italian Grill
Jason Mander
Chief Insights Officer, GWI
Darryl Mascarenhas
Head of Brand Creative, Devices Brand Services (DBS), Amazon
Erin McCallion
Chief Marketing Officer, Perion
MacKenzie McCarver
Head of Social and Influencers, Sam’s Club
Courtney McHugh
Vice President, Marketing & Sports Marketing, Kendra Scott
Kathryn McKeon
Chief Marketing Officer, Vital Farms
Sara Mitzner
Vice President of Global Marketing, AS Beauty
Caitlin Nugent
VP, Performance Agency Lead, Audacy
Samantha Owen
Director, Digital Marketing, KFC
Haelim Paek
Executive Creative Director, Head of Brand Creative Studio, Etsy
Rachel Porges
Chief Innovation & Brand Development Officer, Nom Nom, Mars Petcare
Brian Quarles
Chief Creative Officer, rEvolution
Fabio Ranieri
Head of GTM Innovation & AI, HP
Kelly Ravestijn
SVP Strategic Planning & Insights, AMP
Haley Neid
Director of Brand Management, Nate’s Honey
Leah Reis-Dennis
Head of Podcasts, Audacy
Michael Reynolds
Head of Omnichannel, AstraZeneca
Rosie Reynolds
Senior Director, Business Development, The Trade Desk
Mikalah Ridling
Director, Social Media and Influencer, H&R Block
Madeleine Ringwood
Director of Partnerships, Pre
Lisa Rosenberg
Global President, Consumer Brands, Allison Worldwide
Raul Ruiz
Chief Marketing Officer, Lenox
Kate Rush Sheehy
SVP, Strategy + Insights, GSD&M
Melissa Sarah Peace
Director, Brand Marketing, Expedia Group
Kevin Shapiro
Head of U.S. Neutrogena Brand Growth, Kenvue
Meghan Shookman
Vice President of Marketing, Purely Elizabeth
Flavia Simoes
Senior Director of Multicultural Marketing, PepsiCo
Nate Skinner
Senior Director of Global Brand, Squarespace
Elyse Slayton
SVP & Chief Marketing Officer, Dallas Wings
Angie Smith
CEO, Invision
Peter Sloterdyk
Chief Marketing Officer, Gist
Talia Solomon
Interim Head of Brand, Kindle Scribe, Amazon
Allison Stransky
Chief Marketing Officer, Samsung Electronics America
Scott Sutton
CEO, Later
Erica Tam
VP of Brand, Bloom Nutrition
Kristi Tropp
SVP, Managing Director, Involved Media
Liz Vanzura
Chief Marketing Officer, Solo Brands
Camille Walker
Brand Comms and Content Lead- Neutrogena, Kenvue
Emma Webley
Director, Marketing Transformation, Accenture
Allie Wester
Vice President, Brand Marketing, Tito's Handmade Vodka
Jessica Williams
Head of Brand Marketing and Partnerships, Shopify
Brigette Wolf
Chief Marketing Officer, My/Mochi Ice Cream
Katelyn Zborowski
Head of Brand Strategy & Integrated Marketing, Pizza Hut
Katka Renckens
Head of Marketing, Rituals
Celia Tombalakian
Global Vice President & Head of Brand, bareMinerals
Nicole Kirsch
Management Director, Media, Team One
Jaime Cawyer
Digital Senior Strategist, Lexus
Kathy Maurella
Chief Marketing Officer, Waterloo Sparkling Water
Heather Stuckey
VP, Transformation & Integration, North America, Mars
Raashi Rosenberger
Head of Marketing- Wearables, Meta
Selina Sykes
VP and Head of Digital Marketing & Social First, Unilever Beauty & Wellbeing
Kheri Tillman
Chief Marketing Officer, Primo Brands
Lucas Kraft
Founder Wonderbelly, P&G
Dave Rule
Chief Growth Officer, Mason Dixie Foods
Bob Mott
Sr. Director of Strategic Finance & GM of Media, Huckberry
Cyntia Leo
Head of Brand Marketing, Comms and PR, Urban Outfitters
Jason Ve
President, PAPER
Curtis Calloway
Director of Brand Marketing, Doritos, PepsiCo
Benjamin Crawford
CEO and Director, Mark Monitor Group
Valda Coryat
VP - Marketing Consumer Products & Branded Food Service, McCormick
Amanda Evans
Head of Brand, Insights & Partnerships, Wayfair
Jennifer Warren
Global Vice President, Brand Marketing and Creative, Indeed
Lindsay Amodio
Vice President, Account Management, Sensor Tower
Cherice Williams
Director of Maker's Mark, Advocacy & Private Selection, Suntory Global Spirits
Santo Dasaro
Vice President of Brand Marketing and Strategy, Klear Concepts
Iris Diaz
Director, Brand & Marketing, FIFA World Cup 2026
Lauren Zarzour
Senior Director of Ecommerce, Howler Bros
Costa Angelakis
Senior Affiliate Marketing Manager, Chewy
Ryan Bares
Global Social Influencer Marketing Manager, IBM
Rachel Lambo
Senior Influencer Manager, Cetaphil and Differin, Galderma
Joy Doyin Ogunneye
Global Innovation & Brand Comms Lead, Aveeno Body, Kenvue
Nicole Taylor
Senior Director, Global Brand Marketing, Marriott
Nicole Peterson
Head of Experiential Marketing & National Partnerships, Lexus
Albert Matheny
CEO, Promix
Daniel Rabinovich
VP, Brand Partnerships, Barry’s
Billy Bohan Chinique
Vice President, Marketing and Digital Innovation, Virgin Voyages
Lindsey Camell
Head of Partnerships & Location-Based Experiences- North America, Hasbro
Alex Frias
Chief Marketing Officer, Steve Madden
Katie Riley
AVP Social Media, AT&T
Kameryn Stanhouse
Vice President, Global Sports & Entertainment Partnerships, IBM
Christie Sclater
SVP Global Marketing, Clinique
AJ Magali
Head of Performance Marketing, Cadillac
Joseph Saia
Director of Performance Marketing - Chevrolet, General Motors
Paul Woolmington
Chief Executive Officer, Canvas Worldwide
Kim Chappell
Chief Brand Officer, Bobbie
Ani Hadjinian
Co-founder + CEO, POV Beauty
Carina Ertl
Chief Marketing Officer, Bucherer USA
Carmen Graf
Global Vice President, Marketing; Advertising, Media & Events, Indeed
Jessy Dover
Chief Creative Officer, Founder, Dagne Dover
Jessica Hunter
Global Brand Marketing, AMD
Alex Her
Head of Global Employer Brand, GoDaddy
Helen Lee
Director, Global Brand & Integrated Marketing, McAfee
Rishabh Dayal
Head of Solutions Consulting, B2B Industries, Adobe
Wendy Duan
VP Marketing, Teremana Tequila
Bruno Solari
Founder, SolComms
Sara Brooks
Chief Growth Officer, BetterHelp
Rene Ritchie
Head of Editorial & Creator Liaison, YouTube
JT Riga
Senior Manager, Media, Sanofi
Aylin Utke
Head of Consumer Marketing, Dermatology, Sanofi
Angela Gruszka
SVP Marketing, Charity Buzz
Suruchi Shukla
Head of Marketing, Minted
Faizan Buzdar
CEO & Co-Founder, Roll AI
Matt Hammel
Co-Founder and COO, AirOps
Jake Avdiev
Head of Consumer Marketing & Strategy, Amazon Grocery
Jason Kunkel-de Cesero
Vice President, Demand & Analytics Partnerships, AdQuick
Wendy Lund
Global Chief Executive Officer, Allison Worldwide
Jessica Calef
Industry Director, Health, Reddit
Rick Milenthal
Chief Executive Officer, The Shipyard
Lolita Morrow
Vice President, Brand Partnerships, Genius
Bobbi Meyer
Director of Brand Partnerships, Atmosphere TV
Wendy Wildfeur
Co-Founder, Motom
Matt Miller
President, Executive Creative Director, X-FCTR
Gina Smart
SVP, Sales - West & Central, GumGum
Chris Mondini
VP, Stakeholder Engagement & Managing Director, Europe, ICANN
Hugh Kim
Director, US Brand Partnerships, WEBTOON
Ken Lagana
Global Chief Revenue Officer, Media.net
Katie Hegarty
Sales Lead, Lyft Ads
Lance Wolder
Head of Client Strategy & Marketing, PadSquad
Lizzie Black
Vice President, National Sales, Kargo
Sam Saez
Vice President, Enterprise Sales, Bazaarvoice
James Arcieri
Global Account Exec - Starbucks, Google Cloud, Google
John Taranto
Advisor, media.net
Matt Wurst
CMO, Co-Founder, MINT
Dr. Marcus Collins
Clinical Assistant Professor of Marketing, University of Michigan - Stephen M. Ross School of Business
Karen Harris
Senior Vice President Marketing, Tequila and Mezcal, Diageo
Nanette Tran-Conerly
Account Director, Experiential, Team One
James Lanyon
EVP of Strategy & Innovation, Material
Andy Stone
Chief Marketing Officer, Bluestone
Amanda McArthur
SVP, Client Strategy, Doing Things
Ed Wild
Vice President, Media, Zillow
Aurora Matias
Director, Digital, Freixenet Mionetto USA
Tyler Rutstein
SVP of Global Brand and Americas Marketing, Under Armour
Ashleigh Edmonds
Director Marketing & Strategy - Mac and Cheese, Kraft Heinz
Margaret Mohr
Director of Communications, Veloz- Electric for All
Courtney Hughes
Director Global Brand Campaigns, Dell
Kim Vaccarella
CEO + Founder, Bogg Bag
Sheila Shekar Pollak
Chief Marketing Officer, Madison Reed
Vanessa Wallace
Chief Marketing Officer, GLD
Chris Manzini
Global Head of Communications, PepsiCo
Chris Foster
CEO, Omnicom Public Relations Group,
Tony Song
Head of Network & Advanced TV Sales, Scripps
Tiffany Nels
VP, Corporate Communications and Analyst Relations, Sprinklr
Christina Zalpa
Senior Director, Business Development, The Trade Desk
Ben Fielder
Head of Enterprise Sales, West Coast, StackAdapt
Michelle Wright
Vice President, Agency Partnerships, Kargo
Andrew Baker
Founder and CEO, Sesimi
Maria Sipka
Co-founder, EVP, Linqia
Alexandra Debow
Co-Founder, Chief Executive Officer, swsh
Adam Singer
VP of Marketing, AdQuick
Jaclynn Brennan
CEO & Founder of Creative Duality, Co-Founder of Ayana Foundation, Creative Duality
Ahu Terzi
Vice President of Business Development, 1021 Creative
Lindsey Lurie
Growth Marketing Leader, IBM
Hilary Shaw
Senior Account Executive
Sofia Colucci
Chief Marketing Officer, Molson Coors
Amy Martin Ziegenfuss
Chief Marketing Officer, Carnival Cruise Lines
Kate Ruda
Head of Marketing, Blenders
Kim Malek
Co-Founder, CEO, Salt and Straw
Brian King
Vice President, Global Partnerships, RWS
Joel Contartese
Head of International Growth & TikTok Shop, Bloom Nutrition
Leah Pitman
Head of PR + Partnerships, Consumer Engagement - Lancôme, L’Oréal
Cortney Hollinger
VP of Marketing Execution, CLEAN Cause
Kimberly Francella-Faver
SVP of Brand Partnerships, NBCUniversal
Liz Bacelar
Global Head of AI + Advanced Analytics, Under Armour
Jill Lyons
Chief Operations Officer, Maximum Effort
Justin Kassan
CMO, Honeylove
Kathleen Walter
Senior Director, Business Development, The Trade Desk
Finola Austin
VP Creative & Client Startegy, Linqia
Chad Reynolds
Founder & CEO, Vurvey
Liz Asher
Head of Sales, Perion
Emily Duban
Founding President & CRO Rad Intel
John Dubois
EY Americas AI Strategy Leader, Consulting, Ernst & Young LLP
Dan Kidd
Brand Partnerships Senior Account Executive, iSpot
Tim Clarke
SVP of Marketing, Later
Celeste Li
Creative Lead, Marketing, Experiences, Netflix
Natalie Lennox Medina
Strategic Brand Advisor
Title
Marquee
Presenting
Supporting
Venue
Lamberts Restaurant
401 W 2nd St
Austin, TX 78701
&
La Condesa
400A W 2nd St
Austin, TX 78701