Raising the Bar on Inclusivity in Marketing Summit

Tuesday, October 1, 2024

• 8:30 AM Breakfast & Registration
• 9:25 AM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Arielle Russo, Vice President, Content & Community, Head of Center of Excellence, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Emcee: Steven Wolfe Pereira, Tech, Media & Marketing Executive, Board Director and Advisor, Entrepreneur and Investor
• 9:30 AM Fireside Chat

  Sophie Kelly, Sr. Vice President of Global Tequila and Mezcal Categories, Diageo

  Moderated by: Eric Holt, Senior Director, Business Development, The Trade Desk

• 10:00 AM Brand & Community: Engaging the Next Generation of Consumers

  Keyon Branch, Manager, Influencer & Culture Marketing, NFL

  Claire Egerter, Manager, Global Brand & Consumer Marketing, NFL

  Caitlin Moran, Manager, Global Brand & Consumer Marketing, NFL

  Moderated by: Zach Connett, VP, Sales & Brand Partnerships EAST, MediaLab

• 10:25 AM Networking Break
• 10:55 AM Exploring the Depth of Inclusivity & Diversity for Brands & Their Consumers

  Chaucer Barnes, Chief Marketing Officer, United Masters

  Christina Choi, SVP of Tequila & Mezcal, Diageo North America

  Christine Hasbun, VP, North America Consumer Planning, Diageo North America

  Moderated by: Lauren Finizio Haughton, Head of Enterprise + Agency Partnerships, Vox Media

• 11:25 AM Driving Diversity & Inclusion Together

  Kamran Asghar, CEO & Co-Founder, Crossmedia

  Pete Jung, Chief Marketing Officer, NASCAR

  Moderated by: Michael Perlman, Chief Commercial Officer, System1

• 11:55 AM Cultural Currency: Strategies to Remain Relevant

  Abel Flint, VP, Brand Marketing Lead, J.P. Morgan Payments, JPMorgan Chase & Co.

  Jennifer Hudson, Director, Smirnoff Vodka, Diageo North America

  Marlene Moronta, Executive Director Marketing, The Estee Lauder Companies

  Dan Riess, Chief Growth Officer, TelevisaUnivision

• 12:25 PM Lunch
• 1:25 PM Marketing Strategies that Commit to Equity

  Joyce He, Brand Director, Guinness, Diageo North America

  Tai Neal, Vice President, Strategy, Footlocker

  Moderated by: Haidi Kelly, SVP, Marketing, adMarketplace

• 1:50 PM Cultural Connection: Unlocking Authentic Engagement

  Stacie M. de Armas, Senior Vice President, Inclusive Insights & Intelligence, Nielsen

  Javier Farfan, Professor, Syracuse University & Founder, J Wolf Advisors

  Cynthia Kleinbaum, Founder, A LA LATINA Podcast

  Ana Schechtman, Senior Director, Brand Strategy, Walmart

  Moderated by: Marianne Schroer, Director, Marketing, Parity

• 2:20 PM Deep Dive with Mondelez

  Vishnu Nair, Senior Brand Manager, Oreo, Mondelēz International

  Sabrina Sierant, Senior Director, Chips Ahoy!, Mondelēz International

  Moderated by: Amanda Marandola, VP, Media & Data Partnerships, AccuWeather

• 2:50 PM Networking Break
• 3:00 PM En Cultura – How Language and Culture Drive, Outcomes Across Industries and Brands

  Laura Grover, Senior Vice President, Client Solutions, EDO

  Roberto Ruiz, Executive Vice President of Research, Insights and Strategy, TelevisaUnivision

   

• 3:15 PM Getting to the Heart of the Hispanic Consumer: Today & Tomorrow

  Karen Harris, Vice President, Don Julio Tequila, Diageo North America

  Ruben Levya, Senior Vice President, Artist Services and Premium Content, Sony Music US Latin

  Linda Lagos Morales, Marketing Director, Buchanan’s Scotch Whisky, Diageo North America

  Moderated by: Zach Connett, VP, Sales & Brand Partnerships EAST, MediaLab

• 4:00 PM Commitment to Culture & Community

  Edward Pilkington, Chief Marketing & Innovation Officer, Diageo North America

  Moderated by: Mitch Cristol, VP, Practice Leader (Beverages), InMarket

• 4:30 PM Cocktail Reception
• 6:00 PM Marketing Leadership Dinner