Join us in Minneapolis for the Brand Innovators Health & Wellness Marketing Summit, hosted by Life Time.
This one-day event at Life Time Work in downtown Minneapolis brings together top marketers, brand leaders, and innovators to explore the future of health-focused consumer engagement.
Expect thought-provoking panels, dynamic fireside chats, and high-impact networking with the minds shaping wellness marketing today. From fitness and nutrition, to mental well-being and tech driven personalization, discover how leading brands are redefining the way they connect with audiences – and gain the insights you need to stay ahead in this rapidly evolving space.
Registered attendees will have complimentary access to Life Time Target Center to grab a workout, recovery session or smoothie before or after the event. Attendees may attend scheduled classes based on availability. It’s recommended to arrive 10 minutes before class start time; check the Club class schedule HERE.
Wednesday, October 1st, 2025
8:45 AMRegistration and Breakfast
Collagen Coffee Bar provided by LTH Supplements and Dandy Lion Coffee
9:45 AMOpening Remarks
Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators
Katie Hepler, VP, Brand Strategy + Integration, Life Time
10:00 AMPersonalization 2.0: Driving Retention Through Innovation, Relationship-Building and Product Value
Life Time is pioneering a new era of personalized marketing—one where every interaction is intentional, data-driven, and deeply human. As the first company to implement Pega’s Next Best Action Designer for marketing, Life Time has built a robust personalization engine that earned the 2023 Pega Partner Innovation Award and continues to shape how the brand connects with its members.
Now, Life Time is reimagining personalization for the future—aligning strategy, technology, and creativity to deepen relationships, grow member value, and elevate the wellness experience. Join this session to explore what’s next in personalized marketing and how to scale it with authenticity.
Elisa Carlson, Director – Digital Marketing, Personalization, Life Time
Alaina Herfindal, Principal Decision and Marketing Solution Consultant, Pega
Jennifer Seefeldt, Vice President, Performance Marketing, Life Time
10:40 AMThe Business of Better Health: Transforming Strategy into Action
In today’s rapidly evolving health and wellness landscape, turning bold strategies into meaningful action is essential for driving real impact. This session explores how leading brands are bridging the gap between vision and execution by transforming ambitious health initiatives into measurable outcomes. From aligning internal teams to meeting rising consumer expectations, attendees will discover how to navigate the complexities of the industry while staying focused on delivering better health, stronger engagement, and lasting value.
11:30 AM Big Brand Agility: Wellness Innovation at Scale
How do large, established brands keep up with the fast-moving world of wellness and consumer expectations? This session explores how big brands are embracing agility—testing, evolving, and launching new wellness-driven initiatives without losing operational scale or brand consistency. From cross-functional collaboration to rapid innovation cycles, hear how top organizations are moving with startup-like speed to stay relevant, create impact, and deliver value in a marketplace where health, purpose, and personalization are in high demand.
Chloe Depiesse, Managing Director, Havas Health Network
Anne Hill, General Manager, Food Vertical, Fetch
Moderated by: Michelle Chester, Head of Brand Strategy & Experience, General Mills
12:15 PMLunch
Provided by Thrive Bar & Restaurant at Life Time Target Center with a Fhima-inspired menu
1:30 PMOne Voice, Many Channels: Building a Unified Brand Through Social
In today’s fragmented digital landscape, consistency is key to brand trust and engagement. In this session, Life Time’s marketing leaders will share how they’ve built a unified social media ecosystem—one that connects national, club-level, and program-specific accounts into a cohesive brand experience. Learn how Life Time balances platform-specific strategies with a shared brand voice, leverages data-informed content planning, and fosters collaboration across teams to drive desirability and growth. Whether you’re managing one account or many, this discussion will offer actionable insights for creating a scalable, integrated social strategy that resonates across audiences.
Katie Hepler, Vice President, Brand Strategy + Integration, Life Time
Christina Lata, Director, Social Media, Overdrive Interactive
2:00 PMMarketing to the Modern Consumer: Gen Z, Millennials, and Beyond
Reaching today’s consumers means understanding how culture, values, and expectations are shifting across generations. In this session, we’ll explore how Gen Z, Millennials, and beyond engage with brands, what influences their decision-making, and how marketers can build relevance in an increasingly crowded, fast-moving landscape. From platform choices and content styles to brand purpose and cultural resonance, learn what it takes to break through and stay connected with the audiences shaping the future.
Becky Holten, Senior Director, Brand Marketing, Minnesota Twins Baseball Club
Moderated by: Deanna Bruneau, Vice President of Brand Partnerships, The Outloud group
2:45 PMNetworking Break
3:00 PM Fueling America: Purpose-Driven Storytelling in Food
Food is more than fuel, it’s culture, connection, and a powerful vehicle for purpose. In this session, we’ll explore how brands are using storytelling to highlight their impact across nutrition, sustainability, accessibility, and community. From the farm to the shelf to the table, discover how purpose-driven food marketing is evolving to meet the values of today’s consumer and how authentic stories can drive both brand loyalty and meaningful change.
Brian Thompson, Director – Customer Marketing, Consumer Brands, Schwan’s Consumer Brands, Inc.
Moderated by: Tom Horgen, Senior Director of Content Strategy, Ingredient
3:45 PM The Wellness Companion of Tomorrow: Inside Life Time’s AI-Powered Evolution
Life Time is redefining the future of health and wellness management with L-AI-C, its intelligent wellness companion. In this fireside chat, discover how Life Time is leveraging three decades of thought leadership, the expansive ecosystem of offerings across 500+ products, and cutting-edge AI to deliver personalized, holistic support for every member. From fitness and nutrition to recovery and mindfulness, L-AI-C integrates data, content, and real-time recommendations to guide users through their wellness journey—anytime, anywhere. Join us for an inside look at how Life Time is building the next generation of health engagement, where technology meets trust, and personalization meets purpose.
Jessie Syfko, SVP, LT Digital, Life Time
Nic Burglund, SVP, Chief Creative Officer, Life Time
Jamie Martin, VP, Content Strategy + Editor-in-Chief, Life Time
Moderated by: Genna Carlson, Chief Client Officer, Inspired Thinking Group
