Future of Retail & Commerce Summit: World of Luxury

Wednesday, November 4

• 9:00 AM Breakfast and Registration
• 9:50 AM Welcome Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Vito Maranzano, Vice President Retail, Luxury, Content & Community, Brand Innovators

• 10:00 AM Opening Fireside for Moët
• 10:30 AM The Great Luxury Reset: Rebuilding Desire in a Changing Marketplace

  Luxury is entering a period of recalibration. As consumers become more discerning about where and why they spend, heritage and recognition alone are no longer enough to guarantee relevance. This opening conversation explores how leading luxury brands are reigniting desire through creativity, craftsmanship, storytelling and cultural relevance—while protecting the equity and exclusivity that made their brands iconic in the first place.

• 11:00 AM Heritage Without the Handcuffs: Making Iconic Brands Matter Now
• 11:30 AM Networking Break
• 12:00 PM The New Codes of Luxury: Culture, Creativity & the Battle for Relevance

  Luxury has always helped shape culture. Today, culture moves faster, communities are more fragmented, and influence can emerge from anywhere. From art and music to sports, entertainment, creators and unexpected collaborations, this conversation examines how luxury marketers identify the cultural spaces where their brands have permission to participate—and turn those connections into lasting desirability rather than fleeting attention.

• 12:30 PM The Algorithm & the Atelier: Luxury Marketing in the Age of AI

  AI is transforming discovery, personalization, clienteling, content and commerce—but luxury cannot afford to automate away the human touch that makes it special. As consumers increasingly use AI to discover and evaluate brands, marketers face a provocative question: How do you embrace intelligence at scale while preserving intimacy, craftsmanship and mystique? This conversation explores where AI genuinely elevates luxury—and where humans must remain firmly in control.

• 1:00 PM The Experience Is the Luxury: Turning Access into Advocacy

  The most coveted luxury may no longer be something you own—it may be something few people get to experience. Private dinners, hospitality, travel, cultural moments, intimate brand activations and personalized access are becoming powerful tools for building emotional connection. This discussion explores how brands are transforming experiences from marketing moments into relationship platforms that drive advocacy, loyalty and lifetime value.

• 1:30 PM Lunch
• 2:30 PM From Transaction to Intimacy: The Reinvention of Luxury Clienteling

  In luxury, personalization shouldn’t feel like targeting—it should feel like recognition. The next generation of clienteling brings together human intuition, first-party data, AI and exceptional service to understand not only what a client has purchased, but what they might desire next. This conversation explores how luxury brands can create seamless relationships across boutiques, digital channels and experiences while making every interaction feel distinctly personal.

• 3:00 PM The Next Luxury Consumer: Winning Gen Z Without Chasing Gen Z

  Younger consumers are already reshaping the definition of luxury—but winning them requires more than adopting the latest platform or cultural trend. They are discovering brands differently, mixing new and pre-owned luxury, seeking cultural credibility and placing new value on access, individuality and experience. How can established houses cultivate the next generation without alienating their most valuable existing clients—or trying too hard to look young?

• 3:30 PM Networking Break
• 4:00 PM Beyond the Boutique: Who Owns Luxury Discovery Now?

  The traditional luxury journey has fractured. Consumers can encounter a brand through a creator, streaming content, an AI assistant, a resale marketplace, a hotel, a cultural event or a recommendation from a private community before ever entering a boutique. This conversation examines the rapidly expanding luxury discovery ecosystem and asks how brands can remain desirable, recognizable and in control when the first touchpoint may happen somewhere they don’t own.

• 4:30 PM From Ownership to Access: Resale, Collectability & Luxury's Second Life

  Resale is no longer simply an alternative to buying new—it is becoming a powerful engine of discovery, collectability and brand value. As consumers seek rare, archived and authenticated pieces, luxury brands have an opportunity to rethink the entire lifecycle of their products. Can the secondary market strengthen desirability rather than threaten it? And what role should brands play in authentication, provenance, circularity and the next ownership experience?

• 5:00 PM The Luxury Growth Paradox: Scale Without Losing Scarcity

  Every luxury business wants growth—but ubiquity can be the enemy of desire. As brands expand into new markets, categories, channels and audiences, how do they grow without becoming overexposed? This executive-level conversation examines one of luxury’s most important tensions: balancing reach with rarity, accessibility with aspiration, and short-term commercial performance with long-term brand equity.

• 6:00 PM Wrap