Future of Marketing & Innovation for CPG Brands Summit

Thursday, October 5, 2023

• 8:30 AM Breakfast
• 9:15 AM Opening Remarks

  Julien Bousquet , Head of Business Marketing – Food and Beverage, Snap

• 9:30 AM The State of CPG Marketing with McCormick

  Valda Coryat, VP – North America Marketing, Condiments & Sauces, McCormick

  Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street

• 10:00 AM The Role of Community in Building a Legacy, Mission-Driven Brand

  Laura Tedesco, Chief Strategy & Marketing Officer, The Honey Pot Company

  Moderated by: Thomas Donohue, NA Strategy Director, BeenThereDoneThat

• 10:30 AM Networking Break
• 10:50 AM Invigorating Heritage Brands: Championing Consumers of Tomorrow Through Relevance, Creativity & Personalization

  Kristen Colonna, Vice President, Marketing Accelerator, Pernod Ricard

  Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

• 11:20 AM Fireside Chat

  Jenny Zirinsky, Global SVP, Marketing, Communications, & Media Transformation, Colgate-Palmolive

  Moderated by: Ravi Patel, Director, Customer Portfolio Lead, PwC

• 11:50 AM Going Behind the Scenes with Beam Suntory

  Inga Shoberg , Director, Head of Global Social, Beam Suntory

  Moderated by: Sam Goodman, Sales Manager, Growth and Mid-Market – Head of US Consumer Goods and Experiences, Snap

• 12:20 PM Lunch
• 1:30 PM Nurturing Strong Relationships with TheraBreath: Strategies to Build Lasting Connections with Consumers

  Caitlin Dodd, Brand Management Director, Personal Care Brands, Church & Dwight

  Moderated by: Jenn Gioffre, EVP, Client Leadership, The Mars Agency

• 2:00 PM Tools & Technologies for Growth: Embracing Data-Driven Strategies to Effectively Connect with Consumers

  Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

  Moderated by: Jerry Pittman, Senior Director of Commercial Sales, Innovid

• 2:30 PM Strategies for Staying Relevant in a Rapidly Changing Market

  Susan Burris, Marketing Director, Premium Chocolate Innovation, Ferrero

  Moderated by: Mike Bayly, Sales Founding Lead, Passionfruit

• 3:00 PM Networking Break
• 3:15 PM Elevating Your Brand & Marketing with a Challenger Mindset

  Sally Barton, Marketing Excellence Lead – US, Mondelēz International

  Ben Soffer, Founder and CEO, Spritz Society

  Ian Wishingrad, Co-Founder & CMO, Three Wishes Foods, Inc.

  Margaret Wishingrad, Chief Executive Officer, Three Wishes Foods, Inc.

  Moderated by: Kaitlin O’Brien, Senior Sales Director, Influential

• 3:45 PM The Power of Partnerships with General Mills

  Melissa Wildermuth, Global Creative Director, General Mills

  Moderated by: David Sommer, Head of US Verticals, Snap

• 4:15 PM 2024 Outlook: Modern Marketing for CPG Brands

  Aron Kressner, Executive Director, Marketing, CVS Health

  Lisa Macaulay, Director, Global Data Driven Marketing, Kenvue

  Neha Minj, Marketing & Operations Director, Baby, Hand Hygiene & Bath, Unilever

  Brett Richardson, Senior Media Manager, Chobani

  Moderated by: Bonnie Fisher, VP of Sales, Cadent