9:35 AM
Opening Remarks
Brandon Gutman, Co-Founder/Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder/Co-CEO, Brand Innovators
Emcee
Jenny Chiu, Reporter, CBS Sports
9:40 AM
Keynote
Tara Carey, Sports Partnerships Manager, Snap
10:00 AM
Diving in with PepsiCo: Culture Expressed Through Music and Celebrations
Esperanza Teasdale, Vice President/General Manager, PepsiCo
Moderated By: Jessica Ricaurte, Chief Revenue Officer, Adsmovil
10:30 AM
Fireside Chat
Johanna Murphy, MVP, Head of Marketing, Retail Bank, Capital One
Moderated by: Scott Shapiro, Senior Account Executive, Snap
11:00 AM
Networking Break
11:20 AM
Building World Class Sports Marketing Strategies with New Balance
Alessandro Barel Di Sant Albano, VP of Client Management and Brand Strategy, TEAM8 Sports & Entertainment
Andrew McGarty, Head of Global Sports Marketing | Global Football, New Balance
Spencer Wadsworth, Senior Vice President, Global Soccer, Wasserman
Evan Zeder, Head of Global Tennis and Baseball Sports Marketing, New Balance
Moderated By: Anthony Di Muccio, U.S. Head of Retail & eCommerce, Snap Inc.
11:50 PM
Consumers & Creativity: Fostering Authentic Engagement with Fans
Daniel Rosenberg, Marketing Brand Director, North America, Oakley
Cliff Skeete, Global Executive Creative Director, Vista
Moderated By: Jamie Lo, Director of Sales, Dash Hudson
12:20 PM
Lunch
1:40 PM
Creating the Ultimate Fan Experience
Ken Turner, Chief Marketing Officer, Fanatics Collectibles
Moderated By: Miles Fisher, Sr. Director, Ad Platform Sales & Strategy Roku
2:10 PM
Win Together: Embracing Community Partnerships
Stephanie Rawlings-Blake, Executive Director, National Basketball Players Association Foundation (NBPA)
Moderated by: Evan Messinger, Chief Revenue Officer, HANG
2:40 PM
Power of Partnerships: Creating Authentic Consumer Experiences
Pattie Falch, Marketing Director, Heineken
Moderated by: Bryce Adams, Vice President, Business Strategy & Success. Captiv8
3:00 PM
Networking Break
3:20 PM
Balancing Brand & Performance: Strategies to Reach Consumers with U.S. Bank
Jason Crawford, Head of Media and Performance, U.S. Bank
Moderated By: Lucas Brockner, Senior Account Executive, Snap Inc.
3:45 PM
The Culture Stack
Jay Altschuler, SVP, Global Media & Agency Relations, Mastercard
Adam Kleinberg, Chief Executive Officer, Traction
Moderated by: Babs Rangaiah, Chief Executive Officer, cc:babs
4:15 PM
Uniting Influencers & Brands to Drive Consumer Connection
Sam Gutstadt, Content Creator and Producer
Dana Spaulding, CEO & Founder, Wander + Ivy
Rachel Stuhlmann, Digital Content Creator and #1 Tennis Influencer
Moderated by: Jamie Lo, Director of Sales, Dash Hudson
4:45 PM
Brand Building: Behind the Scenes with Athletes & Agents
Marijn Bal, Vice President, WME Sports - IMG Tennis, IMG
Belinda Bencic, World no. 15, 2020 Tokyo Games Gold Medalist and Professional Tennis Player