Tentpoles Past Events

Experiential Marketing Leadership Forum

Oct 08 • Hosted by Brand Innovators • New York

Tuesday, October 8, 2024

9:00 AM Breakfast and Registration
9:50 AM Welcoming Remarks

Jeff Fortmann, VP Partnerships, Brand Innovators

Emcee: Kim Aimi, Sr. Director Experiential Marketing, Visa
10:00 AM How Experiential Marketing Can Define Your Brand

Stuart Schorr, Vice President, Marketing and Public Relations Communications, Jaguar Land Rover

Moderated by: Dan Sullivan, Chief Engagement Officer, Inspira Marketing
10:30 AM Activating Fan Engagement Across Sports & Entertainment

Kim Haney, Director of Experiential Marketing, Pernod Ricard

Moderated by: Tristan Besse, Head of Brand Management, Argonaut
11:00 AM Networking Break
11:15 AM Using Experiential to Forge Powerful Consumer Relationships

Jimmy Knowles, Global Head of Experiential, Canva

Moderated by: Julie Haferkamp, SVP, Sales Brand Activation Events, Spiro
11:50 AM Experiential Marketing Through the Lens of Multisensory Brand Design

Keynote Speaker: Kevin Calabrese, Head of Design, AT&T
12:05 PM Experiential Marketing Through the Lens of Multisensory Brand Design

Kevin Calabrese, Head of Design, AT&T

Moderated by: Brendan Brown, SVP, Head of Strategy, George P. Johnson
12:45 PM Lunch
1:45 PM Creating Disruptive Brand Experiences

Dave Larson, Former, SVP, Marketing, Brooks Running

Moderated by: Blake Jungmeyer, Chief Growth Officer, EventNext
2:15 PM EventTech Spotlight on Data, Registration & Measurement

Julie Haddix, Senior Director, Solutions and Customer Marketing, Cvent

Joel Martin, SVP, AdFUZE

Jonathan Yaffe, CEO/Co-Founder, AnyRoad

Moderated by: Chris Silver, Co-Founder, Discoverist.AI
2:45 PM Driving Personalized Experiences and Loyalty

Brittney Goodman, Senior Director, Events, DraftKings

Moderated by: Greg Baumken, VP & Partner, VIBRANT Marketing
3:15 PM The Cost of Not Activating Your Sponsorship

Dan Fleetwood, Global Vice President, Global Sponsorships, SAP

Moderated by: Bob Lynch, Founder & CEO, SponsorUnited
3:45 PM Wrap