Tentpoles Past Events

Evolution of Retail & Commerce

Jan 13 - Jan 14 • Hosted by The Glasshouse Chelsea • New York

Our Evolution of Retail + Commerce Summit is returning to NYC on January 13-14, and it promises to be one of the most dynamic gatherings of the year. This is an unparalleled platform to showcase your thought leadership among the brightest minds in marketing and media.

The summit will bring together trailblazers from top brands such as Target, Mondelez, Lenovo, Steve Madden, Amazon, Macy’s, and more, who are redefining how we think about customer engagement, brand loyalty, and the power of integrated media strategies. This is a can’t-miss event for leaders committed to transforming their brands through groundbreaking media strategies and a deep understanding of today’s consumer.

Monday • January 13 • 2025

9:00 AM Breakfast & Registration
9:55 AM Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Vito Maranzano, Vice President, Content & Community, Brand Innovators
10:00 AM Fireside Chat

Keri Taub, Vice President Business Strategy, Bloomingdales

Moderated by: Ethan Chernofsky, Senior Vice President Marketing, Placer.ai
10:30 AM Fireside Chat

Carole Diarra, Global Vice President Marketing, UGG

Moderated by: Ilya Vayser, RVP, Enterprise Sales, RTB House
11:00 AM Adapting Retail Expertise for a Tech-Driven World

Jake Avdiev, Head of Consumer Marketing and Strategy, Amazon Fresh

Moderated by: Mike Dayton, Chief Growth Officer, Shockoe
11:30 AM Networking Break
12:15 PM Fireside Chat

Sarah Crockett, Chief Marketing Officer, DSW

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
12:45 PM Lunch
1:45 PM Building a Mission-Driven Brand

Bethany Evans, Chief Marketing Officer, Rhone

Moderated by: Jake Athey, VP Go-To-Market and Sales, DAM and PIM, Acquia
2:15 PM Bridging the Physical and Digital: An Omnichannel Approach

Nick James, Senior Director eCommerce, Dick’s Sporting Goods

Moderated by: Dave Hollander, VP, Global Advertiser Sales, adMarketplace
2:45 PM Winning the Digital Shelf: Strategies for Consumer-Centric Experiences and Seamless Product Discovery

Marina Sukhova, Head of Customer Experience, L’Oreal

Moderated by: Karlyn Smith, VP, National Advertising Sales, Captivate
3:15 PM Networking Break
3:30 PM Defining a Modern Day Luxury Brand Experience

Carina Ertl, Chief Markleting Officer, Tourneau

Moderated by: Jake Athey, VP Go-To-Market and Sales, DAM and PIM, Acquia
4:00 PM Harnessing Customer Data to Enhance Experiences

Nick Antoniades, VP of Marketing, Ipsy

Moderated by: Ashley Marable, VP Sales, RTL AdAlliance
4:30 PM From Ideas to Impact: The Marketing Innovation Behind Ashley & Nectar

Jared Brody, EVP of Marketing, Resident

Moderated by: Ilya Vayser, RVP, Enterprise Sales, RTB House

Tuesday, January 14, 2025

10:00 AM Breakfast & Registration
10:55 AM Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Vito Maranzano, Vice President, Content & Community, Brand Innovators
11:00 AM Fireside Chat

John Giaquinto, VP Loyalty, Personalization & Analytics, Rite Aid

Moderated by: Matt Conlin, Chief Customer Officer & Founder, Fluent
11:30 AM The Art & Science of Personalizing Customer Journeys

Casey Lehman, VP, Customer & Loyalty, Macy’s

Moderated by: Adrienne Ross, Senior Director, Retail & Commerce Media Solutions, Kargo
12:00 PM Leading at the Intersection of Innovation and Growth: Transforming Global Brands

Michele Calhoun, Head of Consumer Health & Wellness, GoodRX

Kevin McGaw, Senior Vice President, Head of Marketing, Screenvision

Chris Orr-Van Abbema, VP of Product Management, Huge

Moderated by: John Giaquinto, VP Loyalty, Personalization & Analytics, Rite Aid
12:45 PM Lunch
1:45 PM Unlocking AI’s Potential: Crafting a Strategy for Value Creation

Liz Bacelar

Moderated by: Anthony Lye, Chairman & CEO, Quid
2:15 PM The Power of Measurement in Retail Marketing

Doug Jensen, SVP Global Data & Analytics, Estee Lauder Companies

Moderated by: Cerisse Velasco, Director, Midwest and Retail Media Brand Partnerships, Zynga
2:45 PM Networking Break
3:30 PM How to build a great customer experience

Ian Dewar, Senior Director Global Strategy, Anthropologie

Moderated by: Sean Schrecengost, Sales Director, East, Contentsquare