Future of Retail & Commerce Summit
May 12 • Hosted by Westfield Century City • Los Angeles
Tuesday, May 12th, 2026
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9:00 AM
Breakfast & Registration
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9:45 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Cynthia Glanzberg, Vice President, Content & Community, West Coast, Brand Innovators
Vito Maranzano, Vice President, Retail + Luxury Content & Community, Brand Innovators
Kristen Jackman, Senior Vice President, Westfield Rise
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10:00 AM
Gen Z + IRL Experiences
This session explores why Gen Z is gravitating back to real-world spaces – and what that means for brands, culture, and connection. Drawing from collaborative research by Westfield Rise and Hello Sunshine’s Gen Z brand ‘Sunnie’, the session unpacks how malls have reemerged as Gen Z’s favorite place to spend time, not just shop. Attendees will learn how trends, behavior shifts, and cultural signals are reshaping IRL engagement, and how to translate those insights into meaningful, actionable experiences.
Jessica Studholme, Chief Revenue Officer, Hello Sunshine
Moderated by: Kristen Jackman, Senior Vice President, Westfield Rise
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10:30 AM
The Marketplace Playbook
As marketplaces evolve from distribution channels to brand-building ecosystems, how should marketers rethink their role in growth strategy? This session explores mega players versus emerging platforms, retail media networks, and owned marketplace hybrids, unpacking where brands are driving incremental growth versus cannibalizing demand.
Bianca Bolouri, Vice President Global eCommerce, Wella Company
Jessica Talpos, Vice President of Marketing, Milani Cosmetics
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11:00 AM
DTC vs Retail: The Great Rebalance
After a decade of DTC obsession, many brands are recalibrating investment back toward retail and hybrid models. Where does DTC still win, and where does retail drive smarter scale? Leaders share how they are reallocating budget, talent, and tech.
Suresh Chekuri, Senior Director of Global Channel Marketing & Retail Experience, GoPro
Sarah Kleinman, Chief Commercial Officer, Ruggable
Moderated by: Lance Wolder, Head of Strategy and Marketing, PadSquad
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11:30 AM
Networking Break
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11:45 AM
Scaling Globally Without Losing Relevance
As brands expand internationally, how much control should sit at HQ versus in-region teams? Leaders share lessons on balancing global brand consistency with local marketplace nuance, retail dynamics, and cultural context.
Priscila Cano Stanton, Senior Vice President of Marketing, Nissin Foods
Jen Wei, Head of Marketing, Belkin
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12:15 PM
The Next Generation of Shopping Behavior
From Gen Z to Gen Alpha and beyond, consumers are blending content, community, and commerce in entirely new ways. This conversation explores how social-first discovery, live shopping, resale, and values-driven purchasing are reshaping retail strategies for the future.
Kara Beilman, Head of Beverage Marketing, Unwell
Sara Pollack, Vice President, Global Head of Consumer Marketing, Pinterest
Brenden Watumull, Head of Retail, Hammitt
Moderated by: Amy Castillo, Vice President, Strategy & Innovation, Material
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12:45 PM
Lunch
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1:45 PM
Bloomingdale’s at the Center of LA Culture
As Los Angeles continues to shape global culture, how can retailers authentically embed themselves in the conversation? This session explores how Bloomingdale’s taps into LA’s cultural pulse through strategic partnerships, localized campaigns, and immersive activations, unpacking how the brand stays relevant, drives engagement, and turns cultural moments into measurable impact.
Tom Voltin, Regional Director of Stores, Bloomingdale’s
Moderated by: Jeff Turose, Director of Promotional Partnerships, Fandango
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2:15 PM
Commerce Creativity: What Marketing Actually Breaks Through Now?
This session brings together leaders to explore how creativity is evolving within commerce. We’ll unpack what’s cutting through the noise, what’s falling flat, and how brands are turning moments of intent into meaningful connection and conversion.
Rose Ferraro, Senior Vice President and General Manager Advertising, Rockbot
Lance Wolder, Head of Strategy and Marketing, PadSquad
Moderated by: Nicole Hatley, Director, Global Content Strategy, Skechers
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2:45 PM
Retail and the Experience Economy
Physical retail is not dead, but it must earn its place. This panel explores how experiential retail, pop-ups, and flagship stores are being redesigned as media channels that fuel digital growth.
Aislinn Froeb Kaltenbrun, Director, Omnichannel Retail Marketing, Walmart, Mattel, Inc.
Gina Gorman, Vice President of Marketing, Rocksbox
Aaron Hassel, Director of Brand Marketing, Rawlings Sporting Goods
Moderated by: Phuong Tran,Senior Regional Director of Enterprise Sales, Yelp
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3:15 PM
Networking Break and Game
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4:00 PM
AI in Commerce: From Search to Personalization
AI is reshaping everything from search algorithms to personalized recommendations and supply chain optimization. This session explores practical applications of AI that are delivering real ROI, not just headlines.
Deepak Jose, Vice President – Head of Data & Decision Intelligence, Niagara
Moderated by: Sophie Toporoff, Senior Director, North America Partnerships, Linkby
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4:30 PM
Click to Brick: Scaling Creator and Digital Brands Into the Real World
What does it actually take to bring a brand to life in the real world? Jeff Delson has done it across the board — scaling Emma Chamberlain’s love of coffee into brick-and-mortar shops, translating the Stranger Things universe into experiential and retail activations, launching SKYLRK’s pop-up at Coachella, and more. In this can’t-miss conversation, he’ll break down what works, what doesn’t, and what every brand should know before making the leap from digital to physical.
Jeff Delson, Board Advisor, Chamberlain Coffee
Moderated by: Kristen Jackman, Senior Vice President, Westfield Rise
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5:00 PM
Session Wrap
Speakers
Kara Beilman
Head of Beverage Marketing, Unwell
Bianca Bolouri
Vice President Global eCommerce, Wella Company
Priscila Cano Stanton
Senior Vice President of Marketing, Nissin Foods
Amy Castillo
Vice President, Strategy & Innovation, Material
Suresh Chekuri
Senior Director of Global Channel Marketing & Retail Experience, GoPro
Jeff Delson
Board Advisor, Chamberlain Coffee
Rose Ferraro
Senior Vice President and GM Advertising, Rockbot
Aislinn Froeb Kaltenbrun
Director, Omnichannel Retail Marketing, Walmart, Mattel, Inc.
Gina Gorman
Vice President of Marketing, Rocksbox
Aaron Hassel
Director of Brand Marketing, Rawlings Sporting Goods
Nicole Hatley
Director of Content Strategy & Operations, Sketchers
Kristen Jackman
Senior Vice President, Westfield Rise
Deepak Jose
Vice President – Head of Data & Decision Intelligence, Niagara
Sarah Kleinman
Chief Commercial Officer, Ruggable
Sara Pollack
Vice President, Global Head of Consumer Marketing, Pinterest
Jessica Studholme
Chief Revenue Officer, Hello Sunshine
Jessica Talpos
Vice President of Marketing, Milani Cosmetics
Phuong Tran
Senior Regional Director of Enterprise Sales, Yelp
Jeff Turose
Director of Promotional Partnerships, Fandango
Tom Voltin
Regional Director of Stores, Bloomingdale’s
Brenden Watumull
Head of Retail, Hammitt
Jen Wei
Head of Marketing, Belkin
Lance Wolder
Head of Client Strategy & Marketing, PadSquad
Sponsors
Venue
10250 Santa Monica Blvd
Los Angeles, CA 90067