Future of Retail & Commerce

The future of retail is rooted in understanding the customer, and few brands exemplify that better than Tractor Supply. With one of the most loyal customer communities in retail, Tractor Supply has built its success by combining authentic relationships, deep customer insight, and an unwavering commitment to serving the unique needs of the rural lifestyle consumer. As consumer expectations continue to evolve, the challenge, and opportunity, is finding new ways to strengthen those relationships while delivering seamless experiences across stores, digital channels, loyalty, and community.

At the Brand Innovators Future of Retail & Commerce Summit, hosted by Tractor Supply, senior leaders in marketing, commerce, digital, loyalty, customer experience, merchandising, and retail innovation will come together for a day of candid conversations exploring the future of customer engagement. Together, we’ll discuss how brands are leveraging AI to create more personalized experiences, transforming stores into destinations, building omnichannel journeys that feel effortless, reimagining loyalty beyond rewards, strengthening retail partnerships, and creating authentic communities that drive long-term growth. Through thoughtful discussions and peer-to-peer collaboration, we’ll explore how today’s leading retailers and brands are building stronger customer relationships while preparing for the next chapter of commerce.

Tuesday, November 10

9:00 AM Breakfast & Registration

9:50 AM Welcome Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Vito Maranzano, Vice President Retail & Luxury Content and Community, Southwest, Brand Innovators

10:00 AM Fireside Chat

10:30 AM Loyalty Beyond Points: Building Customers for Life

Today’s strongest loyalty strategies go far beyond rewards—they create emotional connections that keep customers coming back. This session explores how leading brands build lasting relationships through personalized experiences, community engagement, exclusive benefits, and seamless omnichannel interactions that increase lifetime value while strengthening brand affinity.

11:00 AM The New Store Experience: Inspiration Meets Convenience

The physical store remains one of retail’s most powerful brand assets. Explore how leading retailers are reimagining stores as destinations that blend discovery, service, technology, and community while creating memorable experiences that online shopping simply can’t replicate.

11:30 AM Networking Break

12:00 PM Creating Brand Love Through Culture and Community

The brands winning today aren’t just selling products—they’re creating communities people want to belong to. This discussion examines how marketers leverage cultural relevance, purpose, partnerships, and authentic storytelling to build emotional connections that inspire advocacy and long-term growth.

12:30 PM From Transaction to Lifetime Value

Customer acquisition is only the beginning. Learn how leading organizations are aligning marketing, commerce, loyalty, and customer experience strategies to maximize retention, repeat purchases, and customer lifetime value through every stage of the consumer journey.

Andy Reichgut, Chief Executive Officer, Red’s All Natural

1:00 PM Lunch

2:00 PM Creator Partnerships That Actually Drive Commerce

Creators have become one of retail’s most influential growth engines—but success requires more than influencer campaigns. Discover how brands are building authentic creator partnerships that inspire trust, generate measurable sales, and extend brand storytelling across every platform.

2:30 PM Fireside Chat

3:00 PM Networking Break

3:30 PM Winning Hearts Across Every Shopping Moment

Today’s customers move effortlessly between digital, mobile, social, and in-store experiences. Learn how brands are designing connected journeys that remove friction, create consistency, and deliver exceptional experiences wherever consumers choose to shop.

4:00 PM Marketing That Turns Purpose Into Performance

Consumers increasingly support brands whose values align with their own—but authenticity matters more than ever. This session explores how organizations are translating purpose into meaningful action, building trust, strengthening communities, and delivering measurable business results.

4:30 PM Tomorrow's Retail Playbook Starts Today

Retail continues to evolve at an unprecedented pace. Join senior marketing and commerce leaders as they discuss the emerging trends, technologies, partnerships, and consumer behaviors that will shape the next generation of retail growth, competitive advantage, and brand leadership.

5:00 PM Wrap

Tuesday, November 10

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