Evolution of Commerce Summit

Tuesday, July 28, 2026

• 9:00 AM Breakfast & Registration
• 10:00 AM Beyond Transactions: Designing Customer Relationships That Last

  Every interaction is an opportunity to build long-term equity. This session will explore how brands transform key customer moments—from first purchase and onboarding to service recovery and loyalty milestones—into drivers of lifetime value. By designing intentional, memorable touchpoints, marketers can turn short-term engagement into enduring relationships.

• 10:30 AM The AI-Powered Customer Journey

  Consumers increasingly expect brands to anticipate their needs before they are expressed. This session will explore how leading organizations are leveraging artificial intelligence to personalize experiences, predict intent, and remove friction across the customer journey. From smarter recommendations to proactive engagement, we’ll examine how AI is redefining modern commerce.

• 11:00 AM Retail Media's Next Growth Chapter

  Retail media has rapidly evolved from an emerging opportunity into a core business driver. This conversation will explore how brands are building more sophisticated media ecosystems, creating value for customers and partners while unlocking new revenue streams. We’ll discuss measurement, innovation, and what comes next for the industry’s fastest-growing channel.

• 11:30 AM Networking Break
• 12:00 PM From Followers to Customers

  Creators have become one of the most powerful forces influencing purchase decisions. This session will examine how brands are moving beyond influencer campaigns to build creator ecosystems that drive awareness, engagement, and conversion. We’ll explore the evolving relationship between commerce, content, and community.

• 12:30 PM Loyalty Beyond Points and Perks

  Today’s most successful loyalty programs are designed around emotional connection, not just transactions. This session will explore how brands are evolving loyalty strategies to create deeper engagement, stronger retention, and greater customer advocacy. We’ll discuss how personalization, experiences, and community are reshaping the future of loyalty.

• 1:00 PM Lunch
• 2:00 PM The Store as a Media Channel

  Physical retail is being reimagined as a platform for storytelling, discovery, and engagement. This session will explore how brands are transforming stores into immersive environments that drive both commerce and connection. From experiential activations to digital integration, we’ll examine the future role of brick-and-mortar retail.

• 2:30 PM Building Brands Through Community

  The strongest brands today are creating belonging, not just awareness. This conversation will explore how organizations are fostering authentic communities that deepen customer engagement and strengthen brand affinity. We’ll discuss the strategies, experiences, and partnerships that turn audiences into advocates.

• 3:00 PM Networking Break
• 3:30 PM Commerce Everywhere: Meeting Customers in Motion

  The path to purchase has become increasingly fragmented across channels, platforms, and devices. This session will explore how brands are creating seamless commerce experiences wherever customers choose to engage. From social platforms to marketplaces and emerging touchpoints, we’ll discuss how to meet consumers where they are.

• 4:00 PM What Customers Will Expect Next

  Consumer expectations are evolving faster than ever before. This closing conversation will explore the emerging technologies, behaviors, and experiences that will define the next era of retail and commerce. From predictive personalization to connected ecosystems, we’ll examine how brands can prepare for what’s coming next.

• 4:30 PM Closing Networking Reception