Engineering Brand Love

Thursday, September 18, 2025

• 8:00 AM Breakfast and Registration
• 9:05 AM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Rick Milenthal, Chief Executive Officer, The Shipyard

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 9:15 AM Engineering Brand Love For Behavioral Change

  Rick Milenthal, Chief Executive Officer, The Shipyard

  Patti Ziegler, CMO, Managing Partner, The Shipyard

  Emcee: Lauren Arnold, VP of Account Management, The Shipyard

   

• 9:30 AM Marketing Mobility Innovation

  Matty Ayers, Chief Innovation Officer, The Shipyard

  Margaret Mohr, Communications Director, Veloz

  Amanda Moul, VP of Account Management, The Shipyard

   

• 10:00 am Entertain or Die: Leveraging Culture to Grow Your Brand

  Jim Safka, Senior Vice President of Digital, Scotts Miracle-Gro

  Moderated by: Lauren Brickley, VP of Sales, Mobilefuse

• 10:30 AM Building Brand Love Through Memorable Experiences

  Tracy Hedrick, Chief Marketing Officer, The Ohio State University Department of Athletics and Business Advancement

  Moderated by: Kelly Manusakis, Account Executive, Locality

• 11:00 AM From Transactional to Emotional: Building Brand Love in a DTC World

  Ken Pelasky Director, DTC, Aritzia

  Moderated by: Lauren Brickley, VP of Sales, Mobilefuse

• 11:30 AM Finding Your Audience: Modern Tools and Tricks of the Trade

  Michael Reda, Omni-Channel Marketing & Insights, The Marzetti Company

  Luke Oppliger, Head of Creative and Content, The Marzetti Company

  Moderated by: Kate Turkcan, VP, Professional Services, BERA.ai

• 12:15 PM Lunch
• 1:15 PM How Archetypes Humanize Modern Brands 

  Lillian Marsh, Founder, Managing Partner, Tiny Wins 

• 1:45 PM Guess hosts: Breaking & Entering

  Linda Lollo, Global Director of Social, Goodyear

  Moderated by: Jack Westerkamp

• 2:15 PM Brands and Culture

  Kelly Cahill, SVP of Marketing, Homage 

  Todd Kubli, Director of Sports Marketing, Nationwide

  David Paitson, Chief Executive Officer , Columbus FURY

  Moderated by: Josh Rosen, President and Co-Founder, Reticle AI

• 2:45 PM Networking Break
• 3:15 PM Building Brand Love With The Wellness Consumer

  Skip Hidlay, CMO, The Ohio State University Wexner Medical Center

  Josephine Severe, Senior Brand Manager, Abbott – Pedialyte

  Moderated by: Tricia Allen, VP Business Development, Reticle AI

• 4:00 PM Creatively Relating To Your Audience

  Lynn Blashford, Chief Marketing Officer, White Castle

  Sara Kear, Chief Marketing Officer, Condado

  Danielle Keska, Creative Director, Jeni’s Splendid Ice Creams

  Carey Walley, Director of Marketing, Airstream 

  Moderated by: Josh Rosen, President and Co-Founder, Reticle AI

• 4:30 PM The Future of Our Industry

  Rick Milenthal, Chief Executive Officer  

  Moderated by: Sarel Meirovich, Senior Vice President, Global Sales, Illumin

   

• 5:00 PM Wrap