Engineering Brand Love

Thursday, September 19, 2024

• 8:00 AM Breakfast and Registration
• 9:05 AM Welcome Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Rick Milenthal, Chief Executive Officer, The Shipyard

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 9:15 AM The Future of Brand Love

  Dave Sonderman, Chief Creative Officer, The Shipyard

• 9:30 AM Fireside Chat

  Mollie Hansen, Chief Marketing Officer, Airstream

  Moderated by: Marty McDonald, President, Fahlgren Mortine

• 10:00 AM Generating Fandom from Local to Global

  Traci Graziani, Head of Brand Marketing, Away from Home, Kraft Heinz

  Jeremy Hughes, Chief Executive Officer, Elevate

  BJ Lieberman, Chef/Owner, Chapman’s Eat Market, Ginger Rabbit Jazz Club, Hiraeth

  Moderated by: Heather Bollinger, Chief Revenue Officer, Vurvey

• 10:45 AM Role of Social in Building Brand Love

  Kristi Daraban, Head of Social Media & Influencers, COE Leader, Aspen Dental

  Linda Lollo, Digital Communications Manager, Goodyear

  Saakait Mathur, Brand Director, The Scotts Miracle-Gro Company

  Athena Nestoras, Sr. Manager of Global Advertising & Social Media Strategy, United Airlines

  Moderated by: Sarah Patel, VP, Sales, Nativo

• 11:30 AM Brand Love in The Age of New Technology

  Scott Cervone, Sales Director, Airship

  Caroline Hulbert , Regional Director, Enterprise Sales, Yelp

  Jes Jenzen, Sales Director, Teads

  Chad Reynolds, Founder & CEO, Vurvey

  Moderated by: Seth Freeman, Vice President of Integrated Marketing & Media, Bath & Body Works

• 12:00 PM Lunch
• 1:00 PM Brand Love Makeovers

  Lauri Joffe, Chief Marketing Officer, American Freight

• 1:15 PM Brand Love Makeovers

  Lauri Joffe, Chief Marketing Officer, American Freight

  Moderated by: Mandi Cohen, Senior Strategy Director, The Shipyard

• 1:45 PM Driving Impact with Brand Love

  Tiffanie Hiibner, Vice President, Integrated Marketing and Brand Advancement, Nationwide Children’s Hospital

  Michael Reda, Head of Ecommerce, Digital, Design & Insights, T. Marzetti Company

  Josephine Severe, Senior Brand Manager, PediaSure, Abbott

  Moderated by: Jes Jenzen, Sales Director, Teads

• 2:30 PM Networking Break
• 3:15 PM Creating Brands That Stand the Test of Time

  Kelly Cahill, VP of Marketing, Shop Premium Outlets, A Simon Digital Marketplace

  Nikia Reveal, SVP, Brand Director, The Huntington National Bank

  Moderated by: Sarah Patel, VP, Sales, Nativo

• 4:00 PM Fireside Chat

  Marnie Kain, VP Brand Marketing, Grubhub

  Moderated by: Colleen Coyne, Director of Enterprise Sales, adMarketplace

• 4:30 PM The Future of Measuring Brand Love

  Blake Williams, Senior Director of Data Strategy, The Shipyard