Regional Summits

Always Begin with Culture (ABC): Embracing the Challenger Mindset

Mar 03 • Hosted by Stellantis • Detroit

During this full day event, panel discussions and fireside chats will offer insights into how brands have relied on culture and a challenger mindset to create broader audience reach. These thought leaders and brand champions will share their learnings and experiences engage growth audiences through cultural connection points.

Monday, March 3, 2025

8:00 AM Breakfast & Registration
8:30 AM Welcome Remarks

Brandon Gutman, Co-Founder & Co-Founder & Co-CEO, Brand Innovators

Raj Register, SVP, Marketing Performance NA, Stellantis

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Kim Adams House, Director of Multicultural Marketing, Stellantis
8:45 AM Culture Shifters

Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business
9:00 AM Pushing the Envelope: Bold Strategies that Propel Brands 

Kim Adams House, Director of Multicultural Marketing, Stellantis

Darryl Cobbin, Managing Partner, Brand Positioning Doctor

Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business

Moderated by: Ross Hatamiya, Head of Automotive, Volta Media
9:45 AM Fireside Chat

Jaime Pescia, VP, Global Creative & Brand Engagement, Little Caesar Enterprises, Inc.

Moderated by: Jason Marchioni, Senior Account Executive, DIRECTV Advertising
10:15 AM Culture in Motion: Embracing the Shift

Marc Bland, Chief Diversity Officer, S&P Global

Jaime Oesch, Sr Director Digital Consumer Experience, Kellanova

Victor Paredes, Lead Cultural Strategist, Collage

Elizabeth Strong, Director, Head of Media , Stellantis

Moderated by: Patrick Nalls, Senior Director, Agency Partnerships, Media.net
11:00 AM Fireside Chat

Raj Register, SVP, Marketing Performance NA, Stellantis

Moderated by: Marvin Washington, Vice President & Global Head of Mechatronics and Electronic Modules Purchasing, Stellantis
11:30 AM Lunch
12:30 PM Fireside Chat

Suzy Deering, Founder of The Grit Agency, Western Union Board Member, McKinsey Senior Advisor
1:15 PM Fireside Chat

Bridget Sponsky, Executive Director, Marketing, Ally

Moderated by: Tracy Hirsch, GM, Business Development, The Trade Desk
1:45 PM Power of Culture Stories: Positioning Products Through Brand-Focused Storytelling  

Kimberly Bunton, President, TKT & Associates

Howard Lichtmann, Partner and Co Founder of Ethnicity Matters, Vice President of the Board, 3AF

Sol Ricagni, General Manager, Migrante Content

Moderated by: Gena Grish, Vice President of Brand Partnerships, Captiv8
2:15 PM The Digital Influence of Growth Audiences

Crystal Foote, Founder & Head of Partnerships, Digital Culture Group

Brendan Lokes, Senior Manager, Brand Media, Influencer and Partnership Marketing, Carhartt

Sheila Marmon, Founder and CEO, Mirror Digital

Moderated by: Eboni Mack, Director of Marketing Strategy, Stellantis
3:00 PM Networking Break
3:15 PM The Sound of Influence: How Audio Connects Culture and Brands

Linwood Bibbens

Nicole Pesale, Head of Jeep Advertising, Stellantis

Mike Van, President, Billboard

Moderator: Juliette Ferrara, Automotive Head of Industry, SiriusXM Media
3:45 PM The Wrap Up: Formulas to Win

Greg Edwards, CEO, Base Media

Dr. Sylvia Long-Tolbert, Founder & Consultant, Know More Marketing®️
4:30 PM Closing Remarks

Antonio Filosa, Chief Operating Officer (COO) for North America, Stellantis
4:45 PM Wrap

Kim Adams House, Director of Multicultural Marketing, Stellantis

Raj Register, SVP, Marketing Performance NA, Stellantis