Data x Creativity: The Key to Modern Marketing Success Summit
Sep 09
• Hosted by Havas • New York
It’s the question on every marketer’s mind: how are data, creativity, and media converging with AI and human insight to shape the next era of marketing? This full-day summit explores how leading brands, agencies, and media platforms are evolving their teams, technology, and storytelling to deliver smarter, faster, and more resonant campaigns.
From actionable AI to cross-platform creative intelligence, we’ll unpack how modern media and marketing organizations are balancing innovation with human insight to fuel true meaningful growth.
September 9th, 2025
8:00 AMRegistration + Breakfast
9:00 AMOpening Remarks
Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators
Yannick Bolloré, Chairman & CEO, Havas
Maggie O. Connors, Global Marketing & Brands Officer, Havas Creative Network
9:40 AMFandom as Framework
Fandoms are where loyalty lives. They’re emotional, scalable, and powerful. In a world where it’s hard to grab people’s attention, fandoms give brands a way to create meaningful, long-lasting connections.
Join Havas Play and Fandom for a fireside chat that explores how brands can harness the power of fandoms, especially at the intersection of AI, to drive both emotional storytelling and strategic growth. You’ll see how AI can decode hidden passion points, how data fuels creativity instead of replacing it, and how brands can move from interrupting conversations to co-creating culture with communities.
Today’s audiences don’t want to be targeted, they want to belong. Havas Play’s Head of Strategy & Product Alessia Grosso, Havas Media’s Chief Planning Officer Jackie Lyons, and Fandom’s VP of Global Business Marketing Bethany Eppner will reveal how fandoms, particularly in gaming, are evolving, how AI accelerates that evolution, and how brands can transform insights into immersive experiences that resonate deeply.
Bethany Eppner, Vice President of Global Business Marketing, Fandom
Alessia Grosso, Head of Strategy & Product, Havas Play North America
Jackie Lyons, Chief Planning Officer NA, Havas Media Network
Moderated by: Lauren Alfano, Vice President, Ad Sales Marketing, Accuweather
10:10 AMWhere Strategy Meets Soul
The intersection of analytics, storytelling, innovation, and the human touch.
Jillian Gorman, Head of Consumer Experience Strategy, Samsung
Moderated by: James Donald, CEO, Co Founder, Ideally
11:15 AMNetworking Break
11:30 AM When Data is Only Part of the Story: Looking Beyond the Numbers to Drive Growth
Many brands chase sheer scale and follower counts. JBL takes a different path – partnering with creators, micro influencers, and people in cultural communities who authentically share our values. This session contrasts the industry’s obsession with reach against our belief in purposeful, values-driven influence that actually connects.
Jeremy Ho, Head of Strategy, Havas New York
Katie Raymond, Director, Marketing Strategy, Content and Paid Media, HARMAN International
12:00 PMPurpose-Driven Performance: How Danone Powers Healthier Marketing
Danone North America CMO Linda Bethea shares how the company blends purpose with performance – using AI, retail media, and real-time nutrition insights to meet evolving consumer needs. From GLP-1-friendly product messaging to creator-led campaigns, learn how Danone turns data into human-centered marketing that drives both impact and relevance.
1:30 PMContent, Distribution and Data: How Brands Find, Grow and Maintain an Editorial Audience
How do brands grow and sustain an editorial audience today? Hims & Hers shares how they use data and distribution to fuel smarter storytelling and long-term engagement.
AJ Smith, VP Content, Hims and Hers
Moderated by: Michael Schreiber, President and Founder, Mediafeed
1:55 PMLeft Brain, Right Time: Structuring Marketing for the Hybrid Era
How teams are rebalancing talent and tools to meet today’s demands with analytical rigor, creative freedom, and media fluency.
Jake Avdiev, Head of Consumer Marketing & Strategy, Amazon Fresh Grocery, Amazon Fresh
Roshan Varma, SVP of Digital, Delta Galil Industries
Moderated by: Laurie Shackell, VP, Client Partnerships, Warner Brothers Discovery
2:20 PMAI in Action: Real-World Use Cases Driving Marketing Efficiency & Effectiveness
How are marketers actually using AI to boost productivity and impact? This session explores real use cases where AI is driving efficiency, streamlining workflows, and unlocking creative scale, and explores where the biggest opportunities still lie. How can we do more?
Scott Decker, NA Media Planning & Strategy Lead, HP
Camila Nakagawa, Global Executive Vice President, Prose on Pixels
A deep dive into the structures, skill sets, and technologies powering marketing’s next evolution.
Jackie Carrol, RVP, East, Attain
Lorenzo Papa, SVP, National Sales, Captivate
Andres Rincon, SVP of Sales, Canela Media
Moderated by: Dan Bartfield, Vice President, Global Digital Marketing, Suntory Global Spirits
3:40 PMThe Data Shift: Powering the Next Era of Media Campaigns
A conversation on how marketers can elevate their use of customer data to design smarter, more impactful media campaigns. The goal is to deliver forward-thinking insights and actionable takeaways for brands in an ever-changing landscape.
