Culture Shifters Summit in New York - Brand Innovators

Culture Shifters Summit in New York

Oct 09 • Hosted by Paramount
Culture Shifters Summit Thursday October 9 in New York

Thursday, October 9th, 2025

  • 9:15 AM Opening Remarks

    Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

    Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

    Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business

    Emcee: Jonathan Brown, Chief Growth Officer, Trend Hunter

  • 9:30 AM Breaking Down Silos: Integrated Media That Leads Culture

    Casey DePalma, Chief Brand Communications Officer, Unilever US

    Aaron Sobol, Head of NA Media Investment and Data Governance, Unilever 

    Moderated by: Krishna Subramanian, Co-Founder & CEO, Captiv8

  • 10:00 AM The Importance of Cultural Relevance and Building a Community

    Joshua Nu’u-Steele,Co-Founder & CRO, Ideally

    Nilofer Vahora, Chief Marketing Officer, Amika

    Ryan Spicer, CRO, Atmosphere TV

    Moderated by: Julia Gutnik, Head of Media, Rivian

  • 10:30 AM Staying Relevant: How Established Brands Can Evolve with Culture

    Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business

    Mark Weinstein, Chief Marketing Officer & Head of Luxury Brands, Hilton

    Moderated by: Laura Fernandez, VP, Travel & Tourism, SiriusXM Media

  • 11:00 AM Driving Conversion with Brand Love & Culture

    Damon Berger, Head of Consumer Digital Engagement, Gap Inc

    Moderated by: Scott Waxenberg, SVP Sales, East Coast, Innovid

  • 11:25 AM Driving Culture through Sports, Fandom & Community

    Kara Beilman, Vice President of Marketing, W

    Jessica Bryndza, VP of Brand Marketing, Lyft

    Kay Hsu, Head of Creative Lab, Spotify

    Julia Victor, CMO, Angel City Football Club

    Moderated by: Julie Haferkamp, SVP, Sales Brand Activation Events, Spiro

  • 12:00 PM Lunch
  • 1:00 PM Panel

    Linda Bethea, Chief Marketing Officer, Danone

    Moderated by: Jana Friedman, Industry Director, US Head of CPG, Reddit

  • 1:25 PM How To Have A Moment

    Mary Kate Callen, Senior Vice President, Market & Cultural Intelligence, Paramount Advertising

  • 1:35 PM Fireside Chat

    Dimitrija Georgiev, Head of Media, Under Armour

    Moderated by: Lynne Antinarelli, Sr. Director, Paramount Creative Ad Sales

  • 1:50 PM Special Fireside Chat

    Darryl “DMC” McDaniels, Hip Hop Legend, Philanthropist & Author

    Moderated by: Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business

  • 2:15 PM Unlocking New Growth Audiences with AI

    Gary Guarnaccia, Head of Investment, Ad Tech, Bayer

    Tylynn Pettrey, SVP of AI and Analytics, Chalice AI

    Moderated by: Ali Manning, Co-Founder and COO, Chalice AI

  • 2:40 PM Fireside Chat

    Marcelo Kertesz, Chief Marketing Officer, Manscaped

    Moderated by: Michael Webber, Director, Sales, Enterprise Solutions, Cvent

  • 3:05 PM Hijacking Culture One Celebrity Engagement at a Time

    Jill Cress, Chief Marketing and Experience Officer, H&R Block

    Wendy Fitch, Vice President, Brand, Content, and Insights, H&R Block

    Moderated by: Dani Mariano, CEO, Razorfish

     

     

  • 3:30 PM From Brand Collab to Cultural Phenomenon

    Peter Hughes, Group Creative Director, 72andSunny

    MaryKate Lampron, Director of Brand Engagement, Panera

    Sabrina Sierant, Senior Director, US Snacking On-the-Go, Mondelēz International

    Tatyana Ilyin, Director, Digital, Moët Hennessy

    Moderated By: Matt Grandchamp, Vice President of Sales, NowThis

  • 4:10 PM 2026 Forecast: What's Next for Culture, Consumers & Creativity

    The world moves fast – and marketers, creators, and brands have to move faster. This panel gathers cross-industry leaders to peer into the near future: What will 2026 look like in consumer behavior, content, commerce, and culture? From tech shifts to value changes, generational influence to platform disruption, this session is a bold look ahead at what’s likely to rise – and what may fall away.

    Armida Ascano, Chief Content Officer, Trend Hunter

    Kraig Shulz, Chief Customer Officer, BERA.ai

    Erika Lewis, Head of Cultural Partnerships, TikTok

    Alice Ma, Co-Founder, CEO, Mad Realities

    Moderated by: Dr. Marcus Collins, Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business

  • 4:45 PM Wrap

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