Canada’s Impact on Global Marketing

Tuesday, March 25, 2025

• 10:00 AM Light Breakfast & Check-In
• 11:00 AM Opening Remarks

  Diana Frost, Global Chief Growth Officer, Kraft Heinz

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

• 11:05 AM Keynote

  Diana Frost, Global Chief Growth Officer, Kraft Heinz

• 11:20 AM Fireside Chat

  Nina Patel, Vice President, Global Heinz Brand, Kraft Heinz

  Moderated by: Navjit Dhillon, Sr. Associate Brand Manager, Kraft Heinz

• 11:50 AM Thinking Outside the Box (and the Furniture): IKEA’s Approach to Creativity

  Jonelle Ricketts, Head of Marketing – IKEA Canada, IKEA

  Moderated by: Leanne Bernardo, EVP, Partner, Salt XC

• 1:00 PM Lunch
• 2:00 PM 2025 Trends & Predictions

  Caroline Breton, Managing Director, Involved Media Canada

  Paula Festas, SVP Sales, Canada, illumin

  Gena Grish, Vice President of Brand Partnerships, Captiv8

  Moderated by: Christine Cruz-Clarke, Vice President, Global Head of Marketing Excellence, Kraft Heinz

• 2:30 PM Canadian Gems: Kraft Dinner

  Brian Neumann, Head of Brand Communications – Canada, Kraft Heinz

  Moderated by: Cory Atkins, Sales Director, Stingray Advertising

• 3:00 PM Marketing as an Iconic Brand in Canada

  Nicole Gawen, Vice President Marketing & Wellbeing, Kellanova

  Daniel Gotlib, Vice President of Marketing, Kraft Heinz

  Stephanie Wall, Vice President of Marketing, Sport Chek

  Moderated by: Amol Shah, Americas Data & AI Lead – Sales Enablement and Operations, Microsoft

• 3:30 PM The Secret Sauce: Reinventing an Iconic Brand for the Next Generation

  Kelsey Ingham, Director of Omnichannel Retail Marketing, KFC

  Moderated by: Fuller Benford, Senior Account Executive, TeamSnap