Regional Summits Past Events

Culture & Entertainment Summit

Nov 06 • Hosted by PUMA • Hollywood

Join us in the heart of Hollywood for a day of bold conversations at the intersection of brand, creativity, and culture. From fashion and entertainment to sports and multicultural storytelling, this summit explores how the most forward-thinking marketers are showing up – with purpose, authenticity, and impact. We’ll dive into the strategies shaping the new era of cultural relevance, from co-creation and content to community and credibility. Expect sharp insights, meaningful connections, and a front-row seat to where culture meets commerce.

Thursday, November 6, 2025

9:30 AM Breakfast and Registration
10:15 AM Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Gisela Germano, Chief Content Officer, Brand Innovators
10:20 AM Woven Into the DNA: How Collaboration Fuels PUMA

For PUMA, collaboration isn’t just a tactic, it’s part of the brand’s DNA. From entertainment and sport to fashion and culture, hear how PUMA’s partnerships are designed to tell deeper stories, spark relevance, and connect with audiences in meaningful ways.

Sydney Levaton, Teamhead, Entertainment Marketing and Partnerships, PUMA Group

Chief Johnson, Lead Entertainment Marketing of PUMA, PUMA Group

Moderated by: Brad Souva, West Coast Director of Sales, Zynga
10:50 AM The Intersection of Culture, Creativity, and Storytelling

A look at how brands across industries are fusing entertainment, design, and narrative to create powerful platforms that resonate.

Krista Berger, Senior Vice President, Barbie, Mattel

Emory Jones, Co-Founder & CMO, Paper Planes, Creative Consultant, PUMA, Bet On Yourself

Moderated by: Jim O’Donnell, Head of Strategic Sales, T-Mobile Advertising Solutions
11:30 AM Networking Break
11:50 AM Culture Check: Authenticity, Alignment, and Accountability

How to gut-check your brand’s presence in culture — and build programs that hold up under real-world scrutiny.

Jason Berk, Vice President, Global Head of Digital Marketing & Media, LALO Spirits

Selin Bozkaya Ketchum, Director, Global Consumer Marketing, Rare Beauty

Ernie Talbert, Global Head of Integrated Brand Marketing, Amazon Music

Moderated by: Bill Stanton, Head of Enterprise, Later
12:25 PM Collab Culture: How Co-Creation Fuels Relevance

Breakdowns of iconic brand x brand, brand x celeb, and brand x creator collaborations.

Nick Skotidas, Principal, Brand Strategy & Integrated Marketing , Zillow

Zoé Zeigler, Head of Marketing, LA Metro

Moderated by: Jonathan Riskin, Vice President of Revenue, ALLCITY Network
12:50 PM Lunch
2:00 PM Building Brands That Actually Belong in Culture

Explore how legacy and prestige brands maintain exclusivity, storytelling, and brand equity while embracing digital commerce, social platforms, and personalization.

Jessica Berlin, Brand Marketing, tonies USA

Eric Wedum, Brand and Creative Director, ALLCITY Network

Yumna Bahgat, Director, Brand Digital, Social, and Creator Marketing, PepsiCo

Moderated by: Ben Worthen, Account Exeuctive, Brand Partnerships, Zynga
2:40 PM From Hype to Heritage

Explore how marketers can harness both creativity and AI-driven insights to balance trend cycles with enduring brand love – ensuring relevance today while continuing to build heritage for tomorrow.

Abbas Arslan, Vice President Marketing, Samyang America

Jon Tang, Team Head Design, PUMA Sportstyle, PUMA Group

Mondona Williams, Senior Director, Commercial Marketing, American Girl, Mattel

Moderated by: Ariella Segal, Creative Director, 1021 Creative
3:15 PM Networking Break
3:35PM Networking Game
4:15 PM The New Era of Sports Entertainment

When sports become media, what does that mean for advertisers, creators, and brand integrations?

Mazen Alawar, Head of Marketing and Communications, Cosm

Damian Areyan, Management Director––Experiential, Team One

Chie Kobayashi, Director, Integrated Marketing, LA Lakers

Moderated by: Ryan Bishara, Executive Vice President, Revenue & Strategy, LAFC
4:45 PM Wrap