Join State Farm and the Atlanta Hawks for a day of bold conversations at the intersection of brand, creativity, and culture. From sports and entertainment to lifestyle, and multicultural storytelling, this summit spotlights how today’s most forward-thinking marketers are showing up with purpose, authenticity, and impact. Together, we’ll explore the strategies shaping a new era of cultural relevance—spanning co-creation, content, community, and credibility. Expect sharp insights, powerful connections, and a front-row seat to the future of culture and commerce.
Regional Summits
Culture & Entertainment Summit
Dec 15 • Hosted by State Farm & Atlanta Hawks • Atlanta
Monday, December 15th, 2025
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8:00 AM
Breakfast and Registration
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9:00 AM
Opening Remarks
Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators
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9:15 AM
The Future of Sponsorship: Authenticity, Agility, and Cultural Connection
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9:45 AM
Fireside Chat
Emmakate Young, Head of Brand Marketing, Delta Air Lines
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10:15 AM
The Business of Fandom: Turning Passion into Loyalty and Commerce
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11:00 AM
Networking Break
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11:15 AM
From Hype to Habit: Sustaining Engagement in a Noisy World
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12:15 PM
Lunch
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1:15 PM
Game Day to Every Day: Building Fan Communities Beyond the Arena
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1:45 PM
Community Is the New Currency: Driving Loyalty Through Connection
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2:45 PM
Pop Culture Partnerships: Making Brands Part of the Story
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3:15 PM
The Metaverse in Motion: Sports, Culture, and Entertainment Collide
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3:45 PM
From Scrappy to Scalable: Innovation Lessons from Challenger Brands
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4:15 PM
Influence That Lasts: Authenticity, Agility, and Impact in Creator Marketing
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5:00 PM
Happy Hour
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6:00 PM
Wrap
Sponsors
Venue
State Farm Arena
1 State Farm Dr
Atlanta, GA 30303