Culture & Entertainment Summit
Aug 07 • Hosted by Empire • San Francisco
Thursday, August 7, 2025
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9:00 AM
Breakfast & Registration
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10:00 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
Ghazi, CEO, Empire
Emcee: Erin Echter, Head of Patient and Consumer Marketing, Genentech
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10:15 AM
Shaping the Future of Our Cultural Powerhouse City
As creative industries expand, what will define San Francisco’s next chapter? In this opening conversation, Ghazi shares a bold vision for the city’s future — and the role brands, creators, and cultural leaders will play in shaping it.
Ghazi, CEO, Empire
Moderated by: Sarah Stadler, Vice President of Marketing, Respondology
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10:45 AM
Made in the Bay: A City Driving Global Culture
From startups to superstars, San Francisco continues to shape the world’s cultural landscape. Hear from the brands and creatives turning local energy into global impact.
John Reseburg VP Marketing, Partnerships & Communications, EA SPORTS
LaRussell, Musical Artist, Good Compenny
Jessica Wong, Vice President, Partnerships & Client Services, Bay Area Host Committee
Moderated by: Sarah Stadler, Vice President of Marketing, Respondology
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11:15 AM
Fireside Chat
Jessica Smith, President, Golden State Valkyries
Moderated by: Stephanie Martin, Chief Marketing & Communications Officer, League One Volleyball (LOVB)
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11:45 AM
Networking Break
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12:05 PM
Fandom as the New Currency
In a world where attention is fragmented, passionate communities hold the power. This panel dives into how brands are fueling fandom to unlock loyalty, influence, and growth.
Alice Chen, Director of Marketing, MyFitnessPal
Beth Murphy, Director & Global Head of Growth Marketing, Amazon Music
Moderated by: Suzanne Mead, Senior Vice President, Strategic Accounts, Open Influence
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12:35 PM
Shifting the Consumer Mindset
This panel explores how brands are evolving their messaging, values, and strategies to meet a new era of expectations and drive meaningful connection.
Julia Chen Davidson, Global Head of Marketing, Lingo by Abbott
Shelby Colley, VP of Marketing, Equator Coffees
Moderated by: Shirley Chiang, Sr. Adtech Sales Executive, Quantcast
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1:05 PM
Lunch hosted by EMPIRE
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2:25 PM
Media That Moves People
Explore how today’s most innovative media campaigns spark emotion, ignite conversation, and shift culture — all while driving business results.
Sylviane Francou, Head of Global Media Strategy, HP
Bryson Shellito, Head of Growth, Lucid Motors
Romeeta Sukhtankar, Global Head of Performance Marketing, Amazon Music
Moderated by: Callie Timpanaro, Senior Account Director, Brand Partnerships, Genius
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2:55 PM
From Impressions to Impact
In today’s culture-driven landscape, traditional metrics like impressions and clicks only tell part of the story. This conversation explores how leading brands can redefine success by focusing on deeper signals with data-driven insights.
Ken Favaro, Chief Strategy Officer, BERA
Stefani Hass, Senior Director, Demand Generation, Cvent
Andrew Humber, EVP, Global Marketing, Ryff
Moderated by: Catheline Leung, Senior Director of Brand Media, Ancestry
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3:25 PM
Networking Break
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3:45 PM
Making a Cultural Consumer Impact at Tentpole Global Events
Go behind the scenes of some of the world’s biggest cultural events (and happening in the Bay in 2026!) to learn how top marketers craft campaigns that resonate before, during, and long after the final whistle.
Kamal Bhandal, Senior Vice President: Global Invisalign Brand, Consumer & Americas Marketing, Align Technology
Daryl Butler, Vice President of Marketing Global Brand Partnerships, Google
Moderated by: Natalie Silverstein, Chief Innovation Officer, Collectively
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4:15 PM
Delight at Scale: Marketing Joy in the Digital Age
How do you keep surprise, delight, and authenticity alive as your brand grows? This conversation dives into how emotionally-driven brands deliver joy at every touchpoint — blending storytelling, personalization, and performance marketing to create lasting impressions at scale.
Jennifer Peters, Director of DTC, Martech, + Digital Compliance, OLLY
Moderated by: Stephanie Martin, Chief Marketing & Communications Officer, League One Volleyball (LOVB)
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4:45 PM
Wrap
Speakers
Kamal Bhandal
Senior Vice President: Global Invisalign Brand, Consumer & Americas Marketing, Align Technology
Daryl Butler
Vice President of Marketing Global Brand Partnerships, Google
Alice Chen
Director of Marketing, MyFitnessPal
Julia Chen Davidson
Global Head of Marketing, Lingo by Abbott
Shirley Chiang
Sr. Account Executive, Quantcast
Shelby Colley
Vice President of Marketing, Equator Coffees
Erin Echter
Head of Patient and Consumer Marketing, Genentech
Ken Favaro
Chief Strategy Officer, BERA.ai
Sylviane Francou
Head of Media Strategy & Planning, HP – North America
Ghazi
CEO, EMPIRE
Stefani Hass
Senior Director, Demand Generation, Cvent
Andrew Humber
EVP, Global Marketing, Ryff
LaRussell
Musical Artist, Good Compenny
Catheline Leung
Senior Director of Brand Media, Ancestry
Stephanie Martin
President, San Francisco, LOVB San Francisco
Suzanne Mead
Senior Vice President, Strategic Accounts, Open Influence
Beth Murphy
Director & Global Head of Growth Marketing, Amazon Music, Amazon
Jennifer Peters
Director of DTC, Martech, + Digital Compliance, OLLY
John Reseburg
Vice President of Marketing, Partnerships & Communications, EA SPORTS
Bryson Shellito
Head of Growth, Lucid Motors
Natalie Silverstein
Chief Innovation Officer, Collectively
Jessica Smith
President, Golden State Valkyries
Sarah Stadler
Vice President of Marketing, Respondology
Romeeta Sukhtankar
Global Head of Performance Marketing, Amazon Music
Callie Timpanaro
Senior Account Director, Brand Partnerships, Genius
Jessica Wong
Vice President, Partnerships & Client Services, Bay Area Host Committee
Sponsors
Venue
1160 Bryant Street, San Francisco, CA 94103