Creative Catalyst Summit

Thursday, March 21, 2024

• 8:45 AM Breakfast & Registration
• 9:35 AM Opening Remarks

  Arielle Russo, Senior Director of Content & Community, Head of Center of Excellence, Brand Innovators

  Emcee: Brittney Polka, Vice President – Beverages (evian, STōK Cold Brew Coffee, International Delight Iced Coffee), Danone

• 9:55 AM Opening Fireside Chat

  Linda Bethea, Head of Marketing, Danone

  Moderated by: Geoff Matthews, SVP of Business Development, Fetch

   

• 10:15 AM The Power of Storytelling

  Dianne Villarreal, Senior Director, Creative Studio & Brand Strategy, Microsoft

  Moderated by: Devon Chaiken, VP, Brand Partnerships – West Coast, MediaLab

• 10:35 AM Networking Break
• 11:00 AM Moving on with Life… Interrupted Keynote

  Michael Nevski, Director, Global Insights, Visa

• 11:20 AM Leveraging Insights to Drive Consumer Behavior

  Michael Nevski, Director, Global Insights, Visa

  Moderated by: Devon Chaiken, VP, Brand Partnerships – West Coast, MediaLab

• 11:40 AM Building Brand Relevance & Lasting Loyalty

  Ian Dewar, Senior Director Customer Strategy, Anthropologie

  Erica Hood, Director, Brand Partnerships and Initiatives, The North Face, a VF Company

  Moderated by: Kristen Licata, Enterprise Advertiser Partnerships, adMarketplace

• 12:10 PM Lunch
• 1:30 PM Cultivating Innovation & Defying Conventions with Harvest Creative

  Allison Ingalls, Head of Harvest Creative, Danone North America’s In-House Creative Agency

  Moderated by: Caroline Coffin, Brand Partnerships Director, Midwest, Captiv8

• 2:00 PM Smaller Budgets, Big Ideas, Bigger Impact

  Penny Andino, VP, Marketing, Justin’s

  Moderated by: Kelly Owens, Vice President, Client Partnerships, Ibotta

• 2:30 PM Networking Break
• 2:50 PM From Mats to Minds with CorePower Yoga: Establishing Authentic Connections with Consumers

  Sarah Choi, Chief Marketing and Commercial Officer, CorePower Yoga

  Moderated by: Caroline Coffin, Brand Partnerships Director, Midwest, Captiv8

• 3:10 PM Harnessing Impact in the Ever-Evolving Industry for Brands & Leaders

  Marissa McFadden, Senior Director, Brand & Loyalty, JD Sports

  Moderated by: Andrew Thackray, Vice President, Retail & Commerce Segment Strategy, Mastercard

• 3:40 PM 2024 Outlook: Marketing for Tomorrow

  Peter Bornholdt, Director of Integrated Brand Marketing, Arc’teryx

  Dan Cover, Director, Brand Health, Water Pik, Inc.

  Jessica Hollister, Strategic Brand and Communication, X Games

  Mike Reese, Mobile Management (App + SMS), The North Face, a VF Company

  Moderated by: Kristen Licata, Enterprise Advertiser Partnerships, adMarketplace

• 4:15 PM Wrap