Brand Innovators Spring 2023 Media Buying Summit hosted by GroupM
Regional Summits Media Buying Summits Past Events

Brand Innovators Spring 2023 Media Buying Summit

Apr 19 - Apr 20 • Hosted by GroupM

Wednesday, April 19, 2023

  • 8:00 AM Breakfast & Registration
  • 9:00 AM Opening Remarks
  • 9:15 AM Retail Media Revolution

    Jen Bryce, Senior Retail Media Manager, Partnerships & Capabilities, US Unilever

    Mara Greenwald, Partner | Managing Director of Commerce & Performance Media, Mindshare

    Moderated by: John Taranto, SVP, Enterprise Sales, Audacy

  • 9:45 AM The Upside of Economic Uncertainty

    Dennis Potgraven, Chief Strategy Officer – US, Wavemaker

    Moderated by: Nicole Muscatello, VP of Sales, Undertone

  • 10:15 AM The Future of Innovation: Media Strategies & Trends

    Damon Mercadante, VP of Marketing, Streaming Services, Paramount

    Moderated by: Lolita Morrow, VP, Head of Industry, Media & Entertainment, Vox Media

  • 10:45 AM Networking Break
  • 11:15 AM Being Digital First: How to Maximize Engagement With Consumers

    Raghu Vasu, SVP, U.S. Bank

    Moderated by: John Feyrer, VP Strategic Growth Partnerships, OUTFRONT Media

  • 11:45 AM Building a Consumer Data Capability from Scratch: A bumpy road of Challenges and Opportunities

    Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelez International

    Moderated by: Jes Donohue, VP Data, Teads

  • 12:15 PM The State of Media & The Retail Outlook (Reverse Panel)

    Eileen Becker, VP, Sales Operations + Client Services, TMB

    Nicole Muscatello, VP of Sales, Undertone

    Moderated by: Jessamyn Myers, Senior Director, Brand Marketing, Oakley

  • 12:45 PM Lunch
  • 1:45 PM Connecting Brand to Audience through Digital Transformation

    Emily Barletta, Managing Director , Morgan Stanley

    Moderated by: Ken Johnston, VP of Sales, North America, Dianomi

  • 2:15 PM Maintaining Human Connections in a Data Driven World

    Joe Bihlmier, E2E Connections & Media, The Coca-Cola Company

    Moderated by: Maeve Reddicliffe, Director Client Strategy, The Trade Desk

  • 2:45 PM Bringing Together Performance & Brand Marketing

    Josh Palau, SVP, Growth Marketing & Media, LendingTree

    Moderated by: Yadia Suarez, Client Partner, IZEA

  • 3:15 PM Networking Break
  • 3:30 PM How Programmatic OOH Is Driving Growth for American Airlines

    Morgan Collins, Associate Media Director, EssenceMediaCom

    Marty Peat, Senior Manager, Global Media & Alliance Marketing, American Airlines

    Adrian Witter, Director, Programmatic and Partnerships, Kinetic

    Moderated by: Raj Lala, Vice President, US Sales & Development, Vistar Media

  • 4:00 PM Evaluating and Evolving Vendors and Media Partners

    Brett Richardson, Senior Media & Marketing Manager, Chobani

    Moderated by: Lana LoRusso, VP of Brand Partnerships, East, Atmosphere

  • 4:30 PM Behind the Brand Panel with Altice USA

    Eileen Bull-Esteves, Vice President, Creative and Social Media Director, Altice USA

    Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Altice USA

    Tim Williamson, VP, Media Strategy, Altice USA

    Moderated by: Jackie Vignone, SVP, Sales, MediaLab

Thursday, April 20, 2023

  • 8:00 AM Breakfast & Registration
  • 9:35 AM Opening Remarks
  • 9:45 AM Capitalizing on the Retail Media Disrupting to Drive Incremental Growth For Brands and Their Retail Customers

    Mike Sallette, Vice President of Media, Sponsorships, Licensing, Danone

    Moderated by: Michael Sandor, Sales Director, Quantcast

  • 10:15 AM Navigating the Year Ahead: A Brand’s Playbook to Drive Impact in Uncertain Times

    Alexa Christon, Former CMO, Pearson

    Jeff Liang, Head of Digital Product, EssenceMediacom

    Moderated by: Jon Barracca, VP of Partnerships,

  • 10:45 AM Networking Break
  • 11:15 AM Igniting Innovation: Navigating the Evolving Landscape of Social Media

    Renee Edwards, Director Global Social Media Brand, IBM

    Moderated by: Elizabeth Firth, Vice President of Brand Partnerships, Influential

  • 11:45 AM Future of Data and Media Panel

    Katie Long, VP, Head of Demand , Beachfront Media

    Josh Rosen, President, Reticle

    Jeff Schmidt, SVP, Advertiser Client Solutions, Nielsen

    Moderated by: Joe Fried, VP, Biddable Media, Inspire Brands

  • 12:15 PM Personalization Through Zero and First-Party Data Transforms How We Test and Innovate

    Tyler Munson, Vice President, Growth, MoneyLion

    Moderated by: Sage Saperstein, VP Sales & Strategy, Barstool Sports

  • 12:45 PM Lunch
  • 2:15 PM The State of CPG & Media

    Aimee Hocking, Director of Brand Activation Materne North America, GoGo squeeZ

    JiYoung Kim, President, North America, GroupM

    Ipsitaa Panigrahi, Senior Manager, Marketing Effectiveness, Danone

    Laillah Rice, Global Head of Growth Marketing Consumer Insights & Data Technology , Elemis

    Moderated by: Alyssa Rousso, Senior Sales Director, Seedtag

  • 2:45 PM Driving Digital Transformation through the Digital (and Phygital) Shelf

    Brigitte King, Chief Digital Officer, Colgate-Palmolive

    Moderated by: David McPherson, Key Account Director, Google

  • 3:15 PM Networking Break
  • 3:30 PM TV's Next Chapter: How Technology is Transforming the Viewing Experience

    Mike Fisher, Executive Director, Investment Innovation, GroupM

    Moderated by: Jes Santoro, EVP, Advanced TV & Video, Cadent

  • 4:00 PM Leveraging Digital Marketing to Affect Continued Evolution and Innovation Across the Board

    Angela Gruszka, SVP of Digital Marketing and Ecommerce, AERIN

    Moderated by: Alex Kozak, Director of Agency Partnerships, Flowcode

  • 4:30 PM Future of Media Panel: 2023 Outlook

    Ray Amati, Sr. Director US Media, Mars Wrigley Confectionery

    Matt Sweeney, Chief Investment Officer, GroupM

    Moderated by: Philip Trovato, Senior Vice President, Agency Head, Paramount Advertising


3 World Trade Center
175 Greenwich St,
New York, NY 10007