Brand Innovators Sports Marketing Upfronts
Tentpoles Past Events

Brand Innovators Sports Marketing Upfronts

Feb 07 - Feb 10

Day 1 - Tuesday, February 7

11:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

Damaune Journey, Global Chief Growth Officer, 72andSunny

11:15 AM

2023 Casino Gaming Trends & the Impact of Online Sports Betting

Chad Brown, Chief Marketing Officer, Virgin Hotels Las Vegas

Dominic Orozco, President & CMO, Gila River Resorts & Casinos

Moderated by: Scott Harkey, CEO, The Harkey Group

11:45 AM

Fireside Chat

Seth Fishbein, Head of Enterprise Media & Sponsorship Marketing, Cigna

Moderated by: Ashley Marable,VP Sales, RTL AdAlliance

12:30 PM

Lunch

1:25 PM

Keynote

Tim Ellis, CMO, The National Football League (NFL)

Artis Stevens, President and CEO, Big Brothers Big Sisters of America

1:45 PM

Fireside Chat 

Glenn Cole, Co-Founder & Creative Chair, 72andSunny

Tim Ellis, CMO, The National Football League (NFL)

Artis Stevens, President and CEO, Big Brothers Big Sisters of America

Moderated by: Paul Dooley, Head of Marketing Transformation, Amazon Web Services

2:15 PM

Fireside Chat

Tana Davila, Chief Marketing Officer, CKE Restaurants (Carl's Jr & Hardee's)

Moderated by: Lance Wolder, Head of Strategy & Marketing, PadSquad

2:45 PM

Fireside Chat

Andrew Sneyd, EVP Marketing, Fanduel

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

3:15 PM

Fireside Chat

Amanda Lamb, Senior Global Director, Team Sports & Partnerships, Wilson Sporting Goods Co.

Moderated by: Babs Rangaiah, Advisor, Brand Innovators

3:45 PM

Panel

Patrick Campion, Vice President, Marketing Planning & Brand Partnerships, Sleep Number

Damaune Journey, Global Chief Growth Officer, 72andSunny

Moderated by: Alex Grant, Chief Revenue Officer, Bleav

4:15 PM

Panel Discussion: Trends in Media & Entertainment

Todd Cohen, VP, National Video/CTV Sales & Strategy, Undertone

Scott Harkey, CEO, The Harkey Group

Moderated by: Kim Wilson, SVP Marketing, SiriusXM & Pandora

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Day 2 - Wednesday, February 8

8:30 AM

Breakfast

9:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee

Scott Harkey, CEO, The Harkey Group

9:15 AM

Panel Discussion

Sheri Barros, VP of Global Sports Alliances, American Cancer Society

Amanda Lamb, Senior Global Director, Team Sports & Partnerships, Wilson Sporting Goods Co.

Maggie Schmerin, Managing Director, Head of Global Advertising & Social Media, United Airlines

Charece Williams Gee, Head of Americas Sports Marketing, Under Armour

Moderated by: Jay Prasad, Chief Executive Officer, Relo Metrics

9:50 AM 

Fireside Chat

Charece Williams Gee, Head of Americas Sports Marketing, Under Armour

Moderated by: Ryan Pauley, Chief Revenue Officer, Vox Media

10:20 AM

Fireside Chat

Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch

Moderated by: Frédérique Georges, President and CEO, FGPG

10:50 AM

Panel: Anatomy of a Fan: Building Brand Passion

Fotoulla Damaskos, EVP, Brand Strategy and Innovation, National Research Group

Jennifer Entenman, Managing Director, Global Sponsorships and Inclusive Partnerships, United Airlines

Sophie Kelly, Sr. Vice President of Whiskeys Portfolio in North America, Diageo

Moderated by: Ryan Linder, EVP, Global Chief Marketing Officer, Stagwell

11:20 AM

Networking Break

11:35 AM

Fireside Chat

Christine Wylie, Director, Sponsorships & Partnerships, Sports, Verizon

Moderated by: Bob Lynch, Founder & CEO, SponsorUnited

12:05 PM

Fireside Chat

Tahirah Edwards Byfield, Creative Director, 72andSunny

Maggie Schmerin, Managing Director, Head of Global Advertising & Social Media, United Airlines

Moderated by: Jon Chapman, President & GM, Enterprise, Corporate Impact, Everfi

12:30 PM

Lunch

1:30 PM

Fireside Chat

Kim Wilson, Senior Vice President Marketing, SiriusXM & Pandora

Moderated by: Eric Gaffey, Agency Partner Manager, Liftoff

2:00 PM 

From TV to Tiktok: How Brands Connect Fans Through Influencers

Matthew Berry, NBC Sports Sr. Fantasy and Betting Analyst, Founder of Fantasy Life and NY Times Best-Selling author

Josh Richards, Media Personality / TikTok Influencer & Chairman of CrossCheck Studios

Moderated by Chris Detert, COO, Influential

2:30 PM 

NFL Growth Audience Marketing

Sarah Bishop, Vice President, Brand and Consumer Marketing, The National Football League (NFL)

Javier Farfan, Advisor, The National Football League (NFL)

Marissa Solis, SVP Global Brand and Consumer Marketing, National Football League (NFL)

Moderated by: Stephanie Vandenberg, SVP, Revenue & Growth, Verve Group

3:00 PM

Networking Break

3:15 PM

When The Worlds of Sports and Media Collide Panel

Deron Guidrey, Founder, PlayersTV

Brandon Marshall, Founder, House of Athlete & NFL Legend

David Ortiz, Founder & CEO, Simwin Sports

Adrienne Smith, Founder & CEO, Gridiron Queendom

Moderated by: Susan Kilkenny, SVP, Partnerships, Group Black

4:00 PM 

Behind The Brand: NFL

Adriana Hoang, Director, Performance Media, The National Football League (NFL)

Taryn Hutt, VP, Club Marketing, The National Football League (NFL)

Tony Isetta, Head of Content & Creative Marketing, The National Football League (NFL)

Andy Kauffman, SVP, Marketing Strategy & Science, The National Football League (NFL)

Sana Merchant, Director, Club Social, The National Football League (NFL)

Moderated by: Brian Griffin, VP of Brand Solutions, VideoAmp

4:30 PM

C-Suite Panel: Trends in Sports Marketing & Culture

Kathryn Kai-ling Frederick, Chief Marketing Officer, LA Rams

Lara Krug, Chief Marketing Officer, Kansas City Chiefs

Laura Likos, LA President, 72andSunny

Kate Wik, Chief Marketing Officer, Las Vegas Convention and Visitors Authority

Moderated by: Ericka McCoy, Chief Marketing Officer, Resonate

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Day 3 - Thursday, February 9

8:00 AM

Breakfast

9:00 AM

Welcome Remarks

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee: John Brenkus, Founder and CEO, BrinxTV

9:05 AM 

Fireside Chat

Shivram Vaideeswaran, Global Head of Delivery Marketing, Uber Eats

Moderated by: Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

9:45 AM 

Panel

Kelvin Beachum, Offensive Tackle, Arizona Cardinals

Dhani Jones, Former Linebacker, The National Football League

Moderated by: Damaune Journey, Global Chief Growth Officer, 72andSunny

10:30 AM

Keynote

Ivonne Kinser, Vice President, Marketing & Innovation, Avocados from Mexico

10:40 AM

Fireside Chat

Ivonne Kinser, Vice President, Marketing & Innovation, Avocados from Mexico

Moderated by: Douglas Cajas, Vice President, Sales, RTLAdAlliance

11:15 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Stephanie Vandenberg, SVP, Revenue & Growth, Verve Group

11:45 AM

Fireside Chat

Jim McCoy, Associate Vice President, Sports Marketing, Nationwide

Moderated by: Bob Lynch, Founder & CEO, SponsorUnited

12:15 PM

Fireside Chat

Ricardo Marques, Vice President Marketing, Michelob ULTRA, Anheuser-Busch InBev

Moderated by: Mike Ford, Chief Executive Officer, Skydeo

12:45 PM

Lunch

1:45 PM

Behind The Brand: Danone’s Role in Sports & Culture

Sara D'Alto, Director, Media Connections, Danone

Lindsey Lee, Brand Director, OIKOS, Danone

Moderated by: Owen Jean-Aimee, Senior Account Executive, Seedtag

2:15 PM

Fireside Chat

Gabrielle Dallas Wesley, Chief Marketing Officer, Mars Wrigley North America

Moderated by: Natalia Espejo, Head of Vertical Marketing - North America, Snap

2:45 PM 

How Brands Show Up in Culture

Kamal Bhandal, Vice President, Brand & Consumer Marketing, Invisalign, Align Technology

Haley Davison, Sr. Global Product Owner, CRM & Loyalty , Yum Brands

Paul Pettas, Vice President, Brand & Communications, Sodexo Live!

Moderated by: Ryan Detert, Chief Executive Officer, Influential

3:30 PM

Fireside Chat - Fast Twitch

Anuj Bhasin, Chief Brand Officer, Gatorade

Moderated by: Brittany Komack, Business Lead, Food & Beverage, Google

4:00 PM

Fireside Chat

Leslie Miller, Head of Marketing, Nutrition and Ice Cream, Unilever

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

4:30 PM

Panel Discussion 

Erick Dickens, CEO & Co-Founder, Kadenwood

Carson Palmer, Former NFL Quarterback, Arizona Cardinals

Moderated by: Julian Ahye, Head of Brand Partnerships at The Athletic

Day 4 - Friday, February 10

9:00 AM

Welcome

Brandon Gutman, Co-Founder, Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder, Co-CEO, Brand Innovators

Emcee: Babs Rangaiah, Advisor, Brand Innovators

9:15 AM

NIL & The New Landscape for Brands + Collegiate Athletes

John Brenkus, Founder and CEO, BrinxTV

Justin Giangrande, Founder/CEO, The Network Advisory

Nick Marquez, Sports Creator & Emerging Athlete Lead, Meta

John Terzian, Cofounder, The Hwood Group

Moderated by: Leonard Armato, CEO, and Founder, Management Plus Enterprises

10:00 AM

Keynote

Todd Kaplan, Chief Marketing Officer, Pepsi

10:20AM

Fireside Chat

Todd Kaplan, Chief Marketing Officer, Pepsi

Moderated by: Brittany Komack, Business Lead, Food & Beverage, Google

10:50 AM

Behind the Brand - Riddell

Ashley DeJonge, Digital Marketing Associate, Riddell

Erin Griffin, Vice President of Marketing and Communications, Riddell

Kelsey Ping, Senior Manager, Marketing and Strategic Initiatives, Riddell

Moderated by: Robert Wallace, Partner, Vice President, Tallwave

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Venue

Address:

6850 E Main St

Scottsdale, AZ 85251