Sports Marketing Upfronts @ Super Bowl LVIII
Feb 07 - Feb 09
Day 1 | Wednesday, February 7 | Wynn Las Vegas, Petrus 1 & 2 Conference Rooms
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10:30 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
David Teicher, Chief Content & Community Officer, Brand Innovators
Emcee: Damaune Journey, Global Chief Growth Officer, 72andSunny
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10:45 AM
Local Las Vegas Marketing Leadership Forum
Alex Genov, Head of Customer Research and Marketing Insights, Zappos
Bess Montecalvo, Regional Vice President, Field Marketing – Americas, Hyatt
Cole Nikodemus, Executive Director of Brand Marketing, MGM Resorts International
Mark Wadley, Chief Marketing Officer, Aristocrat Gaming
Moderated by: Ben Brown, Senior Director, Business Development, The Trade Desk
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11:30 AM
Exclusive Report: The 2024 State of Sports Marketing Keynote
Paul Woolmington, CEO, Canvas Worldwide
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11:45 AM
Exclusive Report: The 2024 State of Sports Marketing
Paul Woolmington, Chief Executive Officer, Canvas Worldwide
Moderated by: Marc Sternberg, Co-Founder & CEO, Brand Innovators
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12:00 PM
What Really Happens in Vegas: Inside the Sports & Entertainment Capital of the World
Cyler Pennington, SVP, Marketing, Wynn Resorts
Kate Wik, Chief Marketing Officer, Las Vegas Convention & Visitors Authority
Moderated by: Jason Adelman, SVP, Strategy & Partnership Development, Brand Innovators Strategy Group
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12:25 PM
Fireside Chat
Rick Pineda, Director – Sports, North America, Diageo
Moderated by: Bryce Adams, VP, Business Strategy & Success, Captiv8
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12:45 PM
Fireside Chat
Jeff Hennion, Chief Executive Officer, Knockaround
Moderated by: Dan Clark, Executive Vice President, Growth Advisory, Media.Monks
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1:05 PM
Lunch
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2:00 PM
Fireside Chat
Glenn Cole, Co-Founder & Creative Chair, 72andSunny
Tim Ellis, Chief Marketing Officer, The National Football League (NFL)
Moderated by: Dawn Goodburn, Head of Enterprise Customer Marketing, EVERFI
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2:35 PM
Inside The Brand - The NFL
Justin Anderson, Director, NFL Social Content, The National Football League (NFL)
Javier Farfan, Culture Marketing Strategist, The National Football League (NFL)
Jackie Finn, Director, Global Brand and Consumer Marketing, The National Football League (NFL)
Caitlin Moran, Senior Coordinator, Global Brand & Consumer Marketing, The National Football League (NFL)
Rhett Nichols, Vice President, Global Brand and Consumer Marketing, The National Football League (NFL)
Moderated by: Christina Park, Head Of Industry, Samba TV
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3:15 PM
Networking Break
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3:30 PM
Fireside Chat
Patrick Campion, Vice President, Marketing Planning Insights, Loyalty & Partnerships, Sleep Number
Damaune Journey, Global Chief Growth Officer, 72andSunny
Moderated by: Andrew Lafiosca, Managing Director, US & Canada, Nielsen Sports
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4:00 PM
Fireside Chat
Christine Wylie, Director, Sponsorships and Sports, Verizon
Moderated by: Jay Prasad, CEO, Relo Metrics
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4:30 PM
Fireside Chat
Andrew Sneyd, EVP Marketing, Fanduel
Moderated by: Mark Jeffery, Founder & CEO, Aquimo
Day 2 | Thursday, February 8 | Wynn Las Vegas, Petrus 1 & 2 Conference Rooms
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9:00 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
David Teicher, Chief Content & Community Officer, Brand Innovators
Emcee: Matt Wurst, Chief Marketing Officer, Kazm
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9:05 AM
Sports Marketing & NFL Partnerships
Aaron Anderson, Director of Marketing & Innovation, Canvas Worldwide
Kamal Bhandal, Vice President, Brand & Consumer Marketing, Invisalign, Align Technology
Lauren Flannigan, Head of Partnerships and Portfolio Marketing, Mondelez
Erin Griffin, Senior Vice President of Marketing and Communications, Riddell
Trevor Huth, Advertising & Social Media Specialist, United Airlines
Moderated by: Bob Lynch, Founder & CEO, SponsorUnited
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9:45 AM
Fireside Chat
Dedra DeLilli, Group Manager, Sponsorship Marketing/Head of Sponsorships, Toyota Motor North America
Moderated by: Evan Messinger, Chief Revenue Officer, HANG Media
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10:15 AM
Fireside Chat
Jim McCoy, AVP Sports Marketing, Nationwide
Moderated by: Mark Jeffery, Founder & CEO, Aquimo
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10:45 AM
Behind The Brand & Inside The Can: The Pringles Super Bowl Story
Mauricio Jenkins, VP, Global Salty Snacks, Kellanova
Diane Sayler, Sr. Director, Full Funnel Marketing, Kellanova
Moderated by: McKenna Ryan, Manager, Insights, 84.51°
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11:15 AM
Networking Break
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11:30 AM
Fireside Chat
Kathleen Hall, Chief Brand Officer, Microsoft
Moderated by: Jim O’Malley, Senior Director, Client Development, The Trade Desk
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12:00 PM
…Ready for It? A New Era of Untraditional Marketing
Brittney Polka, VP, RTD Beverages, Danone
Moderated by: Tom Donohue, NA Strategy Director, BeenThereDoneThat
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12:30 PM
Fireside Chat
Gabrielle Dallas Wesley, Chief Marketing Officer, Mars Wrigley North America
Moderated by: Deirdre Lester, Chief Executive Officer, Teton Ridge
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1:00 PM
Lunch
Emcee: Matthew Berry, NBC Sports Sr. Fantasy and Betting Analyst, Founder of Fantasy Life and NY Times Best-Selling author
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2:00 PM
Fireside Chat
Mary Ann Reilly, SVP, Head of Marketing North America, VISA
Moderated by: Matt Rednor, Founder + CEO, Decoded Advertising (a Media.Monks Agency)
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2:30 PM
Female Fandom, The Celebrity Effect, And A New Era of Sports Marketing
Lara Krug, EVP, Chief Marketing Officer, The Kansas City Chiefs
Leslie Miller, Chief Digital & Communications Officer, Ice Cream & Nutrition, Unilever
Moderated by: Lindsay Teague, SVP, Client Solutions, Cadent
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3:15 PM
Networking Break
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3:30 PM
Fireside Chat
Kristen Banks, Chief Marketing Officer, Las Vegas Raiders
Moderated by: Paul Shortley, Chief Revenue Officer, Relo Metrics
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4:00 PM
Fireside Chat
John Halley, President of Advertising, Paramount
Shelly Palmer, CEO, The Palmer Group
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4:30 PM
How Sports & Brand Marketing Teams Can Work Together to Drive Streaming Growth
James Cullen, VP Global Brand Marketing, Paramount+
Rob Stecklow, SVP Program Marketing, Sports & News, Paramount+
Moderated by: Charles Ifegwu, Managing Director, US, THE FIFTH
Day 3 | Friday, February 9 | Wynn Las Vegas, Petrus 1 & 2 Conference Rooms
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8:30 AM
Opening Remarks
Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
David Teicher, Chief Content & Community Officer, Brand Innovators
Shelly Palmer, Chief Executive Officer, The Palmer Group
Emcee: Matt Wurst, Chief Marketing Officer, Kazm
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8:35 AM
Breakfast with Shelly Palmer & Friends
Steven Wolfe Pereira, EVP, Chief Client Officer, TelevisaUnivision
Moderated by: Shelly Palmer, Chief Executive Officer, The Palmer Group
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9:05 AM
Future of Sports Marketing: Fan Engagement & Experiences Panel
Ed Gentner, Canvas Chief Investment Officer, Canvas Worldwide
Paul Pettas, Vice President, Brand & Communications, Sodexo Live!
Kristin Shaff, Global Director of Strategic Partnerships, AWS
Lynn Teo, Chief Marketing Officer, Northwestern Mutual
Moderated by: Matt Owens, VP Agency & Media Partnerships, System1
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9:40 AM
Keynote
Todd Kaplan, Chief Marketing Officer – Pepsi, PepsiCo
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10:00 AM
Evolving a Super Bowl Legacy: A Conversation with Pepsi CMO Todd Kaplan
Todd Kaplan, Chief Marketing Officer – Pepsi, PepsiCo
Moderated by: Billy Cladek, SVP, Global Revenue, Firework
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10:30 AM
Fireside Chat
Ken Turner, Chief Marketing Officer, Fanatics Collectibles
Moderated by: Haidi Kelly, SVP, Marketing, adMarketplace
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11:00 AM
Fireside Chat
Casey Hurbis, Chief Marketing Officer, Rocket Mortgage
Moderated by: Harit Pathak, Co-Founder, EssentiallySports
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11:30 AM
Networking Break
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11:45 AM
Fireside Chat
Gerardo Soto, VP Pro, Multicultural & Sports Marketing, Lowe’s
Moderated by: Todd Fischer, EVP, GMR Marketing
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12:15 PM
Fireside Chat
Michelle Deignan, VP Marketing & General Manager, Oreo, Mondelez International
Moderated by: Heather Wheeler, Co-Owner & Co-CEO, The Krazy Coupon Lady
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12:45 PM
Lunch
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1:45 PM
Under the helmet: How the NFL stays #1 in sponsorships
Bob Lynch, Founder & CEO, SponsorUnited
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2:00 PM
Innovation Amplified: The Power of the Super Bowl Platform
Stacy Taffet, SVP Marketing, PepsiCo
Moderated by: Chris Reinhard, SVP Creative, Motive
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2:30 PM
The Next Big Thing: Driving Investment in Women’s Sports
Sue Bird, Partner & Chief Strategy Officer, Deep Blue Sports & Entertainment, WNBA Legend
Kristyn Cook, Chief Agency, Sales, and Marketing Officer, State Farm
Laura Correnti, CEO, Deep Blue Sports & Entertainment
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3:00 PM
Fireside Chat
Damaune Journey, Global Chief Growth Officer, 72andSunny
Amanda Lamb, Host, Wilson Sporting Goods
Moderated by: Ryan Detert, Chief Executive Officer, Influential
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3:20 PM
Fireside Chat
Rich Eisen, NFL Network
Moderated by: Chris Detert, Chief Communications Officer, Influential
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3:45 PM
Fireside Chat
Daryl Butler, VP Marketing, Devices & Services, Google
Moderated by: Dr. Mark Grether, Vice President and General Manager, Uber Advertising
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4:15 PM
Fireside Chat
Jennifer Johnson, Chief Marketing Officer, Crowdstrike
Moderated by: Ben Johnson, Chief Revenue Officer, SailGP
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4:40 PM
Fireside Chat
Jaclyn Ruelle, VP & Head of Brand, Papa Johns
Moderated by: Jennifer Pelino, Chief Commercial Officer & President, Sports Innovation Lab
Speakers
Bryce Adams
SVP, Partnerships, Open Influence
Jason Adelman
SVP, Strategy & Partnership Development, Brand Innovators Strategy Group
Aaron Anderson
Head of Business Development, Canvas Worldwide
Justin Anderson
Director, NFL Social Content, The National Football League (NFL)
Kristen Banks
Chief Marketing Officer, Las Vegas Raiders
Kamal Bhandal
Vice President, Global Invisalign Brand, Consumer & Americas Marketing, Align Technology
Sue Bird
Partner & Chief Strategy Officer, Deep Blue Sports & Entertainment, WNBA Legend
Ben Brown
Senior Director, Business Development, The Trade Desk
Daryl Butler
VP Marketing, Devices & Services, Google
Patrick Campion
Vice President, Marketing Planning & Brand Partnerships, Sleep Number
Dan Clark
EVP, Growth Advisory, Media.Monks
Glenn Cole
Co-Founder & Creative Chair, 72andSunny
Kristyn Cook
Chief Agency, Sales, and Marketing Officer, State Farm
Laura Correnti
Founder & CEO, Deep Blue Sports & Entertainment
James Cullen
VP, Global Brand Marketing, Paramount+
Gabrielle Dallas Wesley
Chief Marketing Officer, Mars Wrigley North America
Michelle Deignan
VP Marketing & General Manager, Oreo, Mondelēz International
Dedra DeLilli
Vice President, Marketing Communications, Toyota
Ryan Detert
CEO, Influential
Thomas Donohue
NA Strategy Director, BeenThereDoneThat
Rich Eisen
Host, NFL Network
Tim Ellis
EVP and Chief Marketing Officer, National Football League (NFL)
Adam Epstein
President & COO, AdMarketplace
Todd Fischer
EVP, GMR Marketing
Lauren Flanigan
Director of Partnerships, Portfolio and Platforms, Mondelēz International
Alex Genov
Head of Customer Research and Marketing Insights, Zappos.com
Dr. Mark Grether
Vice President and General Manager, Uber Advertising
Erin Griffin
Senior Vice President of Marketing and Communications, Riddell
Kathleen Hall
Chief Brand Officer, Microsoft
Javier Farfan
Culture Marketing Strategist, The National Football League (NFL)
Jackie Finn
Director, Global Brand and Consumer Marketing, National Football League (NFL)
Ed Gentner
Canvas Chief Investment Officer, Canvas Worldwide
Dawn Goodburn
Head of Customer Marketing, EVERFI
John Halley
President - Advertising, Paramount
Jeff Hennion
Chief Executive Officer, Knockaround
Casey Hurbis
Chief Marketing Officer, BetMGM
Trevor Huth
Advertising & Social Media Specialist, United Airlines
Charles Ifegwu
Managing Director US, THE FIFTH
Mark Jeffery
Founder & CEO, Aquimo
Mauricio Jenkins
VP, Global Salty Snacks, Kellanova
Ben Johnson
Chief Revenue Officer, SailGP
Jennifer Johnson
Chief Marketing Officer, Crowdstrike
Damaune Journey
Global Chief Growth Officer, 72andSunny
Todd Kaplan
Chief Marketing Officer, North America, Kraft Heinz
Lara Krug
EVP, Chief Marketing Officer, Kansas City Chiefs
Andrew Lafiosca
Sports Managing Director, US/CAN, Nielsen Sports
Amanda Lamb
Global Vice President of Brand, Wilson Sporting Goods Co.
Deirdre Lester
Chief Executive Officer, Teton Ridge
Bob Lynch
Founder & CEO, SponsorUnited
Jim McCoy
Associate Vice President, Sports Marketing, Nationwide
Evan Messinger
Chief Revenue Officer, HANG Media
Leslie Miller
Chief Digital Officer & Chief Communication Officer, Ice Cream & Nutrition, Unilever
Bess Montecalvo
Regional Vice President, Field Marketing - Americas, Hyatt
Caitlin Moran
Senior Coordinator, Global Brand & Consumer Marketing, The National Football League (NFL)
Rhett Nichols
Vice President, Global Brand and Consumer Marketing, National Football League (NFL)
Cole Nikodemus
Executive Director of Brand Marketing, MGM Resorts International
Jim O'Malley
Senior Director, Client Development, The Trade Desk
Matt Owens
VP Agency & Media Partnerships, System1
Shelly Palmer
CEO, The Palmer Group
Karlene Palmer-Mcleod
Experiential Marketing Portfolio Lead, Proximo Spirits
Christina Park
Regional Sales Director, West, Samba TV
Harit Pathak
Co-Founder, EssentiallySports
Jennifer Pelino
Chief Commercial Officer and President, Sports Innovation Lab
Cyler Pennington
Senior Vice President - Marketing, Wynn Resorts
Stephen Wolfe Pereira
EVP, Chief Client Officer, TelevisaUnivision
Paul Pettas
Vice President, Brand & Communications, Sodexo Live!
Rick Pineda
Director - Sports, Diageo
Brittney Polka
VP, RTD Beverages, Danone
Jay Prasad
Chief Executive Officer, Relo Metrics
Mary Ann Reilly
SVP, Head of Marketing North America, Visa
Matt Rednor
Founder & CEO, Decoded Advertising (a Media.Monks company)
Chris Reinhard
SVP Creative, Motive
Jaclyn Ruelle
VP Head of Brand, Papa Johns
McKenna Ryan
Manager, Insights, 84.51°
Diane Sayler
Sr. Director, Full Funnel Marketing, Kellanova
Kristin Shaff
Global Director of Strategic Partnerships, AWS
Paul Shortley
CRO, Relo Metrics
Andrew Sneyd
Executive Vice President, Brand, FanDuel
Gerardo Soto
VP Pro, Multicultural & Sports Marketing, Lowe's
Rob Stecklow
SVP Program Marketing, Sports & News, Paramount+
Marc Sternberg
Co-Founder & CEO, Brand Innovators
Stacy Taffet
SVP Marketing, PepsiCo
Lindsay Teague
SVP, Client Solutions, Cadent
Meredith Tehan
SVP of Sales, Cognitiv
Lynn Teo
Chief Marketing Officer, Northwestern Mutual
Ken Turner
Chief Marketing Officer, Fanatics Collectibles
Mark Wadley
Chief Marketing Officer, Aristocrat Gaming
Heather Wheeler
Co-Owner & Co-CEO, Krazy Coupon Lady
Kate Wik
Chief Marketing Officer, Las Vegas Convention and Visitors Authority
Paul Woolmington
Chief Executive Officer, Canvas Worldwide
Christine Wylie
Director, Sponsorships and Sports, Verizon
Sponsors
Venue

The Wynn Las Vegas – Petrus 1 & 2 Conference Rooms/Meeting Rooms
3131 Las Vegas Blvd. S.
Las Vegas, NV 89109