Leap into the Future of Data Insights & Emotional Branding

Thursday, February 29, 2024

• 8:00 AM Breakfast & Registration
• 8:45 AM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Katie Harris, Senior Manager, Global Brand Campaign Marketing, IHG Hotels & Resorts

  John McMenamin, Senior Vice President Media & Brand Partnerships, Brand Innovators

• 9:00 AM Keynote

  Liz Crisafi, Global Vice President, IHG Hotels & Resorts

• 9:10 AM Fireside Chat

  Liz Crisafi, Global Vice President, IHG Hotels & Resorts

  Moderated by: Didi Shum, Senior Sales Director, Adsmovil

• 9:40 AM The Future of Media and Data Analytics

  Brett Butz, Sr. Director, Brand Partnerships, OUTFRONT

  Laurie Pace, Senior Vice President, Marketing, Quid

  John Schneider, Enterprise Sales Leader, Yelp

  Moderated by: Krista Lang, Sr. Director, Media & Planning, GoTo Foods

• 10:15 AM Thank You for Flying… Creating Emotional Connections with Customers

  Nathan Smith, GM, US Brand Marketing, Delta Air Lines

  Moderated by: Joanna Schecter, Head of North America, Snap Agile & Activation, Snap

• 10:45 AM Networking Break
• 11:00 AM Fireside Chat

  Christine Reed, Director, Media, The Home Depot

  Moderated by: Christian Martens, Director of Sales, MobileFuse

• 11:30 AM Rebranding X Retail Media

  Cigdem Topalli, VP, Global Marketing & ESG, Carter’s

  Moderated by: Alyse Schwartz, EVP, Managing Director, Head of Account Management, Digitas

• 12:00 PM IHG Behind the Brand

  Jaclyn Adams, Head of Global Loyalty Marketing & Channel Planning, IHG Hotels & Resorts

  Laura Boring, Director Global Guest Marketing, IHG Hotels & Resorts

  John Clopton, Head of Omnichannel Marketing, IHG Hotels & Resorts

  Rachel Pierce, Director of Global Brand Media, IHG Hotels & Resorts

  Moderated by: John Schneider, Enterprise Sales Leader, Yelp

   

• 12:30 PM Lunch
• 1:30 PM Personalizing Joyful Moments Through Ice Cream

  Kimberly O’Dell, Senior Director, eCommerce & Marketing, Museum Of Ice Cream

  Moderated by: Olivia Eggleston, Director of Sales, Nativo

• 2:00 PM How Data and Insights Can Help You Win at Social Media and Influencer Marketing

  Tania Dowdy, VP Social Media Marketing, Truist

  Shannon Kurtz, VP Social Media & Influencer Marketing, Truist

  Sheri Malmgren, Head of Social Media & Influencer Marketing, Truist

  Moderated by: Oliver Gray, Head of East Coast Sales, Overtime

• 2:30 PM The Future of Emotional Marketing with the ATL 40 Under 40

  Lauren Flanigan, Director of Partnerships, Portfolio and Platforms, Mondelēz International

  Girard Hardy, Director, Brand Marketing, Walker & Company Brands

  Philip Oliphant, Sr. Manager, Media and Content, PGA Tour Superstore

  Kate Terhune, Director, Brand, Rent

  Moderated by: Alison Teichman, Brand Partnerships Lead, TeamSnap

• 3:00 PM Networking Break
• 3:15 PM Fireside Chat

  Betsy Wilson, VP, Digital Marketing & Brand Activation, UPS

  Moderated by: Tricia Allen, VP, Business Development, Reticle

• 3:45 PM Digital Street Art Made With Lenovo Yoga

  Kate Clough, Global Media Director, Lenovo

  Moderated by: Casey Hartigan, Senior Director, Strategic Partnerships, Nativo

• 4:15 PM Revolutionizing Retail & Ecommerce in Golf

  Jill Thomas, CMO/CXO – Retail & Ecommerce, PGA Tour Superstore

  Moderated by: Harit Pathak, Co-Founder, EssentiallySports

• 4:45 PM The Evolving Landscape of Brand / Athlete Partnerships

  Justin Alexander, Vice President, Global Brand Management Holiday Inn Express, Staybridge Suites & Candlewood Suites, IHG Hotels & Resorts

  Trey Holder, President & Partner, Brand Innovators College Sports

  Cam Newton, Founder and CEO, Iconic Saga, NFL MVP

  Moderated by: Rahsaan Johnson,  Managing Director, International Communications, Delta Air Lines