Full Funnel Media & Performance Lab

Thursday, November 5th, 2026

• 12:00 PM Lunch and Registration
• 1:00 PM Opening Remarks

  Brandon Gutman, Co-Founder and Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

  Cynthia Glanzberg, Vice President, Content & Community, West Coast, Brand Innovators 

• 1:15 PM Panel
• 1:45 PM Group Networking Exercise
• 2:15 PM Roundtable Breakout
• 3:15 PM Networking Break & Tour
• 4:00 PM Content That Connects: Winning Attention in a Creator-Driven World

  As audiences become more selective about what they watch and engage with, brands are rethinking how they create content that resonates. From creator-led storytelling to platform-native content and emerging formats, this panel explores how marketers are adapting their creative strategies to stay relevant, earn attention, and build meaningful connections with consumers. Hear what’s working, how brands are experimenting, and what the next generation of content marketing looks like.

  Abbas Arslan, Vice President, Marketing, Samyang America

• 4:30 PM In Creators We Trust: How Talent Drives Discovery and Purchase

  Today’s consumers discover, research, and buy based on the creators they follow. Hear how brands are choosing the right talent, handing over creative control, and building partnerships that feel authentic and drive sales. Real stories on what works, what flopped, and where creator marketing goes next.

  Sarah Bennitt, Vice President, Media, Universal Pictures

  Megan Pashel, Senior Director, Marketing, Jazwares, LLC

  Jasmine Taylor, Vice President, Consumer Marketing, Instacart

  Moderated by: Andres Cohen, Founder & Chief Executive Officer, Famosos

• 5:00 PM Session Wrap