Media & Innovation Summit

Join us for the Media & Innovation Summit, where the future of marketing and media takes center stage. Discover how AI is transforming everything from strategy to storytelling—and how today’s top marketers are blending data, creativity, and media expertise to drive real results. We’ll dig into the tools, trends, and tactics that matter most, with candid conversations and actionable takeaways on topics like AI-powered marketing hacks, media mix must-knows, storytelling glow-ups, and personalization that actually performs.
Whether you’re optimizing your media spend or exploring what’s next in innovation, your AI sidekick is ready – are you?

Tuesday, April 29, 2025

8:00 AM Breakfast and Registration

8:55 AM Opening Remarks

9:00 AM Beyond the Buy: Crafting Holistic Media Experiences

Katherine Freeley, Head of Media, Boehringer Ingelheim

9:25 AM The Future of Brand Storytelling: AI, Data, and the Human Touch

Brooke Brown, SVP, Head of Brand & Creative, U.S. Bank

John Elder, Co-founder & CEO, Supergood

Moderated by: Sandy Glickman, Sr. Account Executive, Brand Partnerships, iSpot.tv

9:55 AM Networking Break

10:10 AM Keynote: How AI-Powered Marketing Is Reshaping Media

Rishad Tobaccowala, Author. Former Chief Strategist and Growth Officer of Publicis Groupe, Rishad Tobaccowala LLC

10:30 AM From Reach to Results: Making Media Work Harder

Tim Durney, VP, Agency Solutions, Celtra

Moderated by: Amit Sharma, Associate Vice President, Digital and Direct to Consumers Marketing and Media Strategy, Church & Dwight

11:00 AM AI, Influence & Brand Love: The New Marketing Playbook

Michelle Froah, Global Chief Marketing & Innovation Officer, SVP of Corporate Solutions, ETS

Julia Knight, Director of Product Marketing, Citizen

Christina Nevoso, Director of Marketing Excellence & Brand Building, North America, Bayer

Moderated by: Sue McMahon, Director, Worldwide Retail and Consumer Goods Partner Strategy, Microsoft

11:30 AM Swipe Right on Strategy: Finding the Perfect Media Mix

Zach Connett, VP, East, MediaLab

Liz Rave, Vice President, Marketing, OUTFRONT

Ryan Schaumburg, SVP, Sales, InMarket

Moderated by: Laurel, Van Tassel, US Media Director, Ferrero

12:00 PM Lunch

12:55 PM Fireside Chat

Jason John, Chief Marketing Officer, 1-800 Flowers

Moderated by: Michael Rubenstein, Co-Founder and Co-CEO, Firsthand

1:20 PM Keynote: Welcome to Worldbuilding: An Exploration of Community Codes

Janet Levine, Head of Global Invention, Mindshare

1:35 PM Fireside Chat: Welcome to Worldbuilding: An Exploration of Community Codes

Janet Levine, Head of Global Invention, Mindshare

Casey DePalma, Chief Brand Communications Officer, Unilever

1:55 PM Networking Break

2:20 PM Amplifying Human Potential with AI - Unlocking New Creative Possibilities

Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard

Moderated by: Rodrigo Maroni, Head of US, Winnin

2:45 PM Wrap

Speakers

Brooke Brown

SVP, Head of Brand & Creative, U.S. Bank

Christina Caruso Nevoso

Director of Marketing Excellence & Brand Building, North America, Bayer

Cheryl Guerin

EVP, Global Brand Strategy & Innovation, Mastercard

Katherine Freeley

Head of Media Center of Excellence, Boehringer Ingelheim Pharmaceuticals

Michelle Froah

Global Chief Marketing & Innovation Officer, ETS

Janet Levine

Head of Global Invention, Mindshare

Jason John

Chief Marketing Officer, 1-800-Flowers.com, Inc

Julia Knight

Director of Product Marketing, Citzen

Rodrigo Maroni

Head of US, Winnin

Laurel Van Tassel

US Media Director, Ferrero