- E*trade from Morgan Stanley has launched a new campaign to promote its new crypto offering.
- The TV spot, “What’s Next” shows how currencies have evolved since the days of trading shells for goats and how today E*Trade offers crypto trading with insights from Morgan Stanley.
- The campaign includes video during major sports moments, including MLB All-Star Weekend and the Home Run Derby, along with a custom tap-to-engage unit with real-time crypto pricing on Reddit.
This new drop from E*trade is the latest installment of the brand’s More to Love campaign.
“What’s Next” dives into E*trade’s next frontier – crypto,” said Andrea Zaretsky, chief marketing officer at Morgan Stanley Wealth Management and E*Trade, in a statement shared with Brand Innovators. “The launch is a perfect example of what we want to convey in our More to Love campaign…With this campaign, we’re shining a light on how we meet investors at every step of their financial journey – whether they’re just starting out, experienced active traders, or planning for retirement.”
The company worked with agency 72andSunny New York on the new effort, which aims to place crypto in the history of currency evolution.
“E*trade is an innovator who’s always been at the forefront of modern trading, so what better way to show the latest evolution – hello, crypto! – than to go back to the beginning?,” said Juliana Cobb, chief creative officer at 72andSunny New York.
