Effective immediately, industry veteran, Ed Martin, is Managing Director, Cause Marketing at Brand Innovators where he will oversee all Cause Marketing Summits.
Martin comes from key roles inside some of the industry’s most iconic brands including Kellogg’s, Coca-Cola, Citigroup, Ford and Hershey, and has worked with top purpose driven leaders from Nobel Peace Prize to United Nations as well as in the entertainment industry, faith based organizations and universities.
According to Martin, Cause Marketing can significantly influence consumer behavior and brand loyalty and enable companies to hire and retain top talent. Purpose driven brands also grow more quickly and have far more resilience in challenging times.
“Brand Innovators has always been about bringing top marketing leaders together from around the world to share insights and support each other’s successes. The team and community that Brand Innovators created is extraordinary,” said Martin. “I’ve known Brandon Gutman and Marc Sternberg from the early days of starting Brand Innovators, and it’s an incredible honor and blessing to be able to work alongside them and their tremendous team on something that is so important.”
“The successful launch of our first official Cause Marketing Summit, which Starbucks hosted on National Day of Giving this past December, illustrated the significant interest in this space by leading brands and social impact organizations,” said Brandon Gutman, Co-Founder & Co-CEO of Brand Innovators. “Marc and I have always sourced opportunities to help elevate people, communities and causes from our very beginning and we’re confident our Cause Marketing Summits will significantly accomplish that.”
“Our new Cause Marketing practice, led by one of cause marketing’s pioneers, will create significant opportunities for brand success and positive impact in the world,” added Marc Sternberg, Co-Founder & Co-CEO of Brand Innovators. “We’re extremely grateful to have Ed Martin joining our team where he will help us continue providing value to our community. Please join us in welcoming Ed to the Brand Innovators team!”
