e.l.f. Beauty has promoted longtime chief marketing officer Kory Marchisotto to president of e.l.f. Brands, a newly created role.
“E.l.f. is built to meet the moment — every moment,” Marchisotto told Women’s Wear Daily. “When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: ‘all I see is opportunity.’ Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry. And still, seven years later, ‘all I see is opportunity.’ The evolution we announced today fuels the next phase of growth.”
e.l.f. has also named Oshiya Savur chief marketing officer of e.l.f. Brands. Savur joins the position from Maesa. She has also led teams at Charlotte Tilbury, Revlon and Unilever among others.
Additionally Ekta Chopra has been promoted from chief digital officer to chief technology and AI officer, a newly created role.
