- e.l.f. Cosmetics is partnering with blind Paralympian swimmer Anastasia “Tas” Pagonis to make beauty products more accessible for the blind and visually impaired communities.
- e.l.f. and Pagonis have developed a “Beauty for Every Eye” bundle, which features three of Pagonis’ favorite e.l.f. products that include scannable QR codes linking to an audio recording of Pagonis describing the product, including finish and application tips.
- Pagonis has been working with e.l.f. since 2023, when she appeared in the brand’s documentary “Show Your(s)e.l.f.,” which depicted inspirational stories from individuals who see beauty in the entirety of the human experience.
“Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as stepping stones. She redefines limitless,” said Kory Marchisotto, CMO of e.l.f. Beauty, in a statement. “We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”
The “Beauty for Every Eye” bundle includes three products: e.l.f. Cosmetics Big Mood Waterproof Mascara, e.l.f. Cosmetics Glossy Lip Stain in Power Mauves and e.l.f. SKIN untouchable Whoa Glow SPF 30 in Sunbeam. The bundle, which includes the audio product descriptions and application tips, is meant to celebrate Pagonis’ story and her creative solutions for the blind and low-vision community. She will continue to work with the company to develop more adaptive products and tools.
Pagonis has set multiple world records for swimming who has nearly three million followers across TilTok and Instagram, where she shares her story and daily challenges through irreverent social media posts.
