- Dove Advanced Care Antiperspirant has launched a national casting call in search of an official Underarm Ambassador and creator for the US Open to support its role as Official Underarm Sponsor.
- Consumers are invited to submit their videos on Instagram or TikTok from August 12–17. In the casting videos, auditioners should share why they deserve the title.
- The winner will be receive the brand’s first-ever N.U.L. (Name, Underarm, Likeness) creator deal from Dove and become the official Dove correspondent on social media throughout the tournament.
The US Open kicks off next week and brands are looking for ways to gain attention around the tournament. This effort allows the brand to build buzz in a playful way and to encourage consumers to share and talk about Dove’s sponsorship leading into the tournament.
The winner will get a $10,000 N.U.L. sponsorship deal, a 72-hour trip to the 2025 US Open in New York with a guest, as well as the chance to star in the social campaign.
“We’re proud to make history as the Official Underarm Sponsor of the US Open,” said Kevin Tolson, head of Dove & SheaMoisture Deodorants at Unilever, in a statement. “This isn’t just about putting underarms on the map – we’re turning them into icons. The casting call is our unique invitation championing fans to serve looks, not sweat, and take center court in a new way only Dove could imagine – with the help of Dove Advanced Care.”
