- Beauty brand Dove is entering the steamy and elegant world of Bridgerton with a new line of limited-edition products inspired by the Netflix show.
- The brand’s new “Dove x Bridgerton” collection includes four fragrances and a wide array of products, including body wash, body scrub, body mist, soap and deodorant, all in packaging inspired by the romance, mystery and opulence of the show’s setting.
- The products will include fragrances inspired by the show, such as “Moonlit Masquerade,” which includes hydrangea, eucalyptus and warm musk to capture the allure of the show’s famous Masquerade Ball. Other fragrances include “Whispering Wisteria,” “Raspberry Rendezvous” and “Love & Meadows.”
Dove’s brand positioning famously champions women’s real beauty, suggesting they do not have to conform to societal standards to feel and be beautiful. The products are meant to honor the show’s female characters who “choose to show up as their true selves even when modern beauty standards still whisper what beauty ‘should’ be.”
“Bridgerton has influenced a cultural movement for embracing your own real beauty, which is very true to the Dove brand,” said Marcela Melero, chief growth officer at Dove Personal Care North America and Dove Masterbrand, in a statement.
The Dove x Bridgerton products are timed to the premiere of the show’s fourth season on January 29 and are available exclusively at Target.
