- Dylan Bradshaw and Nate Norell’s commercial entry, “Abduction” will be Doritos’ fan-selected and fan-created ad running during the Super Bowl this Sunday.
- The spot depicts aliens and an alien hunter fighting over a bag of Doritos, proving that no one can resist the chips’ allure. While both sides take their beatings through the spot, they do end up friends in the end.
- The spot was selected from the brand’s Crash the Super Bowl contest, which challenged fans to make a Super Bowl ad that they thought was better than something the brand could come up with. The winning spot was chosen from thousands of entries via fan voting at DoritosCrash.com.
“This year’s Crash the Super Bowl contest winner, Abduction, is the ultimate embodiment of Doritos’ For the Bold ethos. They truly pushed the bounds of creativity with their Abduction ad,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America, in a statement shared with Brand Innovators. “We can’t wait to showcase their vision on the biggest stage in advertising, as we know the spot will inspire our fans to continue stepping outside of what is expected.”
Bradshaw and Norell are best friends and co-directors who live in Los Angeles. Bradshaw was born in Columbus, Ohio, and moved to Los Angeles in 2020 to pursue his dream of making films. Norell was born in the Dominican Republic and earned a Cinema and Media Arts degree from Biola University.
As the contest winners, Bradshaw and Norell will not only have their spot run in the big game, but they will also take home $1 million and an all-expenses-paid trip to New Orleans, where they can watch the game and experience other Frito Lay brand activations.
