- The World Cup will attract an international audience, and, as the “Official On-Demand Delivery Supporter” and the “Official Restaurant Reservations Platform” for the tournament, DoorDash is launching its first-ever international campaign.
- The new effort, themed “Deliver Us to Futbol,” brings together DoorDash’s three international brands, including Deliveroo (operating in UK, France, Italy) and Wolt (Germany, Norway, Finland, Denmark), under one umbrella, united for soccer.
- The campaign includes a brand film that follows the experience of a Dasher delivering food and other supplies to various houses and fans during the tournament. The spot features cameos from soccer legends Ricardo Kaka and Alex Morgan, as well as creator Khaby Lane.
The spot, created by GUT Los Angeles and GUT Design, uses the point of view of a delivery driver as they make their rounds. Traveling on empty streets, the driver encounters convenience store patrons and staff absorbed in watching a match on television, two employees at an Italian quick-service restaurant arguing over soccer plays using meatballs as players, interrupting a corporate boardroom covertly watching the game, and delivering meals to Kaka, Morgan and Lane.
Gina Igwe, vice president of brand, creative and consumer marketing at DoorDash, called the tournament a “defining moment” to bring the three brands together.
“The FIFA World Cup has a way of taking over daily life. Sleep schedules shift, reservations revolve around kickoff, and fans hold tight to the matchday food rituals that make every match feel personal,” Igwe said in a statement. “This campaign reflects how DoorDash, Deliveroo and Wolt show up in those moments, fueling the fandom and taking care of everything around the match so fans can stay focused on fútbol.”
Thanks to the timing of the World Cup, DoorDash is expanding its annual “Summer of DashPass” promotion with an eight-week calendar of discounts on match-day essentials (including groceries and other retail supplies). The brand will also sponsor local watch parties and fan festivals in host cities during the tournament and create “Golden Ticket” VIP areas at restaurants using DoorDash Reservations.
