- Some might say injuries are part of the game when it comes to fantasy football. Domino’s says it might be worth a free Emergency Pizza.
- The QSR company is teaming up with All-Pro wide receiver Stefon Diggs, who suffered a season-ending injury earlier this year, to give away $1 million worth of Emergency Pizzas to fans who had him on their fantasy team rosters.
- The fantasy football promotion is the latest in a string of announcements for the brand to promote the Emergency Pizzas program to “bring free pizzas to life’s everyday emergencies,” according to a press release.
“Domino’s promised we’d bring back Emergency Pizza in more fun and unexpected ways than ever before, so we’re here to continue delivering on that promise,” said Kate Trumbull, Domino’s executive vice president and chief marketing officer, in a statement. “We’re launching this Emergency Pizza partnership because having your fantasy team ruined due to an injury calls for free pizza – $1 million worth of free Emergency Pizzas, to be exact!”
For fans to get their hands on the Stefon Diggs Emergency Pizzas, they will have to follow a certain procedure to claim their prizes. First, they have to enroll in the company’s loyalty program Domino’s Rewards, so they can be registered for the Emergency Pizza program. Then they will be instructed to complete a form and upload a picture or screenshot, proving they had Diggs on their fantasy football team before his injury. Winners will then be randomly chosen.
Domino’s recently launched an Emergency Pizzas promotion timed to the release of the second season of Squid Game, which will drop later this month. In that promo, the company created two commercials, which will run on Netflix’s ad-supported platforms and linear television, that suggested ordering an Emergency Pizza at a crucial time is a way to stay ahead in the deadly games. The tie-in also included a promotion at Squid Game: The Experience in New York City that rewarded the lowest-scoring players on one of the days free Emergency Pizzas for a year.
Other Emergency Pizza brand partnerships include sponsoring a “Red vs. Blue” match on The Glitch, a world within Fortnite for game-streaming collaborations, where players could collect an Emergency Pizza to restore their health. Domino’s also partnered with cosmetics brand Olive & June to provide a limited-edition manicure kit (with red and blue nail polishes and pizza topping nail stickers).
