- The Kraft Heinz Company and The Walt Disney Company have entered into a long-term multi-year partnership spanning foodservice, media, events and other opportunities.
- The pact includes 10 Kraft Heinz brands – including Heinz, Philadelphia and Kraft Mac & Cheese – and spans across Disney’s entertainment properties, including parks, cruises and streaming.
- In announcing the partnership, both brands said the partnership “unlocks opportunities for integrated marketing campaigns, digital content and brand-led marketing campaigns,” as well as developing new menu offerings and dining experiences.
The alliance will officially launch this summer at Disney’s North American parks, resorts and cruises with features such as installing Heinz condiment stations and custom-designed equipment throughout the parks. Heinz will also show off new sauces and condiments from its “Sauce Vault” at Disney’s D23 fan event this August.
“Kraft Heinz and Disney are two companies that are woven into the fabric of family life,” said Nicolas Amaya, president of North America at Kraft Heinz Company, in a statement. “For generations, families have grown up with our brands side by side – watching Disney favorites with a bowl of Kraft Mac & Cheese or reaching for Heinz at the table. This alliance is about showing up together in the moments that matter most – whether at the parks or at home – to deliver elevated experiences and storytelling that turn everyday meals into memories that last a lifetime.”
“Disney Corporate Alliances is focused on working with iconic brands with shared values to create meaningful experiences that bring families closer to the stories and places they love,” Becca Vodnoy, senior vice president of corporate alliances at The Walt Disney Company, added in a statement. “The collaboration with Kraft Heinz is the perfect demonstration of another brand that understands how families connect through everyday moments, and together we will build creative experiences for our consumers across our destinations, platforms and fan touchpoints.”
