- Country star Lainey Wilson shows how she satisfies her late-night touring cravings with a stop at Whataburger in a new television spot for the fast-food chain.
- Whataburger and Wilson announced a partnership earlier this year, in which the country star would serve as the chain’s official brand ambassador. In this role, she will appear across the brand’s social media, digital content and in other special moments as the brand celebrates its 75th anniversary.
- The commercial highlights Whataburger’s 24/7 business model and the idea that the chain’s familiar illuminated “W” logo is a beacon of comfort for those who keep irregular hours.
“This commercial tells a story that resonates with anyone who’s ever spent time on the road, especially touring musicians, overnight shift workers, first responders, and night owls,” said Scott Hudler, CMO of Whataburger. “For 75 years, our restaurants have been a comforting stop for folks craving something familiar, whether that’s after a stadium show or just a long day’s drive. Lainey’s authentic connection to our brand makes her the perfect person to bring this story to life.”
The 30-second commercial depicts Wilson and her band going about their tour activities: playing shows, interacting with fans and spending a lot of time on their tour bus. In a voiceover, Wilson explains that there are a lot of late nights on the road and a lot of early mornings. Through the commercial’s dialogue and action, Wilson shows how she gets hungry at odd times. (At one point, she says she’s “so hungry she could eat the tires off this bus.”) When the Whataburger app alerts her to a nearby stop and a deal on honey-butter biscuits, Wilson instructs the bus to stop immediately. The commercial ends with a graphic exhorting viewers to “Tell ‘em Lainey sent ya.”
The spot will air across Whataburger’s 16-state footprint.
