- Nestlé’s Coffee mate brand has dropped a new campaign to promote its latest LTO, Situation-Sip, a creamer with berry and citrus flavors that won’t commit to one taste.
- The humorous effort, created by Leo New York, stars reality TV star Carl Radke, who has a whirlwind summer romance with the new creamer.
- The campaign dropped on Radke’s IG and then on Coffee mate’s IG channel.
In a move to boost summer sales, Coffee mate has dropped new flavor options and is encouraging fans to try them through a playful new campaign with Carl Radke, who is known for situationships and not committing to one person.
As part of the campaign, the brand is encouraging fans to slip into Coffee mate’s Instagram DMs to start their own situationship. Consumers can also visit a microsite for the brand on July 20 & 27 at 2pm ET,or a chance to get a free bottle of Coffee mate Situation-Sip Mixed Fruit Flavored Creamer.
“As the leader in flavor variety, we know fans shouldn’t have to commit to just one option, especially when new flavors keep coming,” said Sarah Bell-Klauser, vice president of brand marketing, coffee & beverage at Nestlé. “We developed the Coffee mate Situation-Sip Mixed Fruit Flavored Creamer to capture the spirit of summer flings, giving fans an excuse to flirt with a new flavor and reimagine their cup as the perfect match.”
