- BetMGM is celebrating the final weekend of March Madness by hosting “The Court of Legends” this weekend – a new experience at the Bellagio in Las Vegas that sports fans can bet on in the app.
- For the two-day event April 4-5, the sports betting site is creating a secret venue within the MGM resort and turning it into an immersive basketball environment tricked out with an LED court.
- BetMGM has partnered with Haley and Hanna Cavinder – former Division I basketball players/social media influencers – for their first public matchup. The twins will have a three‑point challenge, a spot‑shooting challenge, among other events.
BetMGM is going all in on its experiential activation, bringing the excitement of sports events and betting to life.
The event will build toward the “Cavinder v. Cavinder Live from Vegas” skills showdown on Sunday, April 5 at 8 p.m. EDT /5 p.m. PDT. BetMGM players can bet on the Cavinder twin they think will win. Free entries can be submitted now through Sunday, April 5, in the BetMGM Sportsbook app and at www.betmgm.com.
“BetMGM is committed to creating legendary experiences for our players that go beyond the game, and the Court of Legends will be our most ambitious idea yet,” said Casey Hurbis, chief marketing officer at BetMGM. “We’re creating something epic that blends basketball, entertainment and the unmistakable energy of Las Vegas. With their rare ability to connect with fans on and off the court, Haley and Hanna are the perfect partners to bring this concept to life.”
Ahead of the weekend, the betting app is also introducing the $500,000 March Matchups Pick ’Em free‑to‑play game. Now through Monday, players can pick game spreads for the chance to win $500,000 in bonus bets awarded throughout the tournament. Players with the most correct picks each round will win a share of that round’s prize pool.
“We’re raising the bar and giving fans a reason to tune in and be part of ‘Cavinder v Cavinder Live from Vegas,’” added Hurbis. “With a state-of-the-art LED court and the $2 million Pick a Twin to Win game, ‘The Court of Legends’ is set to deliver one of the most electrifying experiences of championship weekend.”
The event will be streamed on X, YouTube and the BetMGM app for those not in attendance.
