Burger King has hired former Applebee’s CMO Joel Yashinsky as chief marketing officer for the U.S. & Canada.
In his new role with RBI, Yashinsky is tasked with building on the “Reclaim the Flame” brand plan, a platform that was created in partnership with Burger King Franchisees.
“We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family,” said Tom Curtis, president of Burger King U.S. & Canada, in a statement. “Joel joins us at an exciting time for the brand, and brings the ideal mix of strategic marketing experience, brand-building creativity, and leadership expertise to help fuel our next chapter.”
Yashinsky most recently served as chief marketing officer at Applebee’s, following almost twenty years at McDonald’s, where he held senior marketing roles across North America.
