- Comedian Shane Gillis and former football star Peyton Manning are returning for Bud Light’s new NFL-oriented advertising campaign.
- The campaign, touting Bud Light’s status as the “Official Beer Sponsor of the NFL,” features two television commercials where Gillis and Manning face off in over-the-top ways in their quests to get a Bud Light on a game day.
- The campaign also marks the return of the brand’s team-oriented can designs. This year, the cans also feature a QR code that will offer fans a chance to win prizes such as a month of “NFL+ Premium,” tailgating essentials, and NFL tickets.
The first of the two spots takes place in a sports bar where Manning is among a crowd trying to get a bartender’s attention. Soon, Gillis comes in and takes Manning’s prime position. The rest of the commercial shows the two spokespeople competing to be the next person helped at the bar with escalating behavior, from leaning slightly over the bar to being hoisted well above it.
The second spot, “Armchair,” moves the action to the living room, where Manning is watching the game with some friends. Out of beer, he has to decide whether to give up his coveted chair or do without. He comes up with an innovative, if destructive, solution.
Beyond the spots, Bud Light is bringing back its team-oriented cans with designs representing 27 teams. This year’s cans feature full-bleed team colors, retro-inspired jersey stripes, and bold team logos, according to the company. The cans and the point-of-sale displays will include a QR code that gives fans (21 and over) a chance to win prizes, including a month of NFL+ Premium, tailgating essentials, NFL tickets, and other prizes.
“The NFL season is Bud Light season, and as the league’s Official Beer Sponsor for over two decades, we know firsthand the deep-rooted passion fans have for their team,” said Todd Allen, senior vice president of marketing for Bud Light, in a statement. “With two hilarious new commercials featuring Shane and Peyton and our iconic team cans giving fans a chance to upgrade their experience all season, we’re making it fun to fan and celebrating the great lengths fans go to as they do anything for their team – and a Bud Light – on gameday.”
