Skincare brand Bubble has named Diana Rubin as its first-ever chief marketing officer.
Rubin comes to Bubble from Sol de Janeiro, where she served as vice president of marketing Americas. Prior to that, she spent more than a decade at L’Oreal working on brands including Kiehl’s, YSL Beauty and Lancôme.
“Diana is an exceptional leader who combines world-class brand building with commercial discipline and a deep understanding of how brands earn a meaningful place in people’s lives,” wrote Bubble Founder/CEO Shai Eisenman in a LinkedIn post. “As Bubble enters its next phase, Diana will lead our global marketing strategy-helping us bring our mission to millions more people while strengthening the community connection that makes Bubble so special.”
Founded in 2020, Bubble is a growing skincare company with products that appeal to Gen Z consumers and are found in more than 17,000 retail stores across North America (Target, Ulta, Walmart, CVS, Amazon, Shoppers Drug Mart), the UK (Boots, ASOS), Australia (Priceline) and the Middle East (Sephora Middle East). The brand recently partnered with American Apparel on co-branded apparel and skincare products.
