It’s almost six months away but brands are already beginning to reveal their plans for next year’s Super Bowl. Taking place at SoFi Stadium in Los Angeles on Valentine’s Day, the event will be broadcast by ESPN for the first time ever, as well as by ABC for the first time in more than 20 years.
Disney has already sold out the ESPN broadcast, according to a report in The Hollywood Reporter, with ads going for up to $10 million for a :30 spot depending on the placement. AB InBev’s Cutwater has already announced plans to advertise in the 2027 game.
We’ll be publishing details about all of the brands advertising during the big game as details become available. Check back regularly.
