- Brand Innovators has formed the Brand Innovators Sports & Entertainment Board, an exclusive advisory group that will guide the company’s growing presence in the sports marketing sector.
- The newly formed board, which will be led by Brand Innovators president of sports & entertainment Trey Holder, brings together leading executives from top brands in the sports, entertainment and marketing industries, with the goal of shaping the future of brand engagement in the sports world.
- The board will play a pivotal role in advising Brand Innovators on strategic initiatives, innovations, and partnerships within the dynamic sports industry.
The Brand Innovators Sports & Entertainment Board includes leaders from across industries including: financial services, CPG, entertainment, technology and gaming. As leaders in sports marketing, they will collaborate with Brand Innovators to create impactful, innovative strategies for brands seeking to leverage sports partnerships to connect with consumers.
“We are thrilled to bring together such an exceptional group of marketing leaders to shape the direction of our sports business,” said Holder. “These individuals are not only innovators in their own organizations but are also deeply embedded in the sports ecosystem. Their insights will be invaluable as we continue to evolve and provide top-tier experiences for our brand partners.”
- Co-Chairs:
- Patty Morris, Head of Partnerships at State Farm Insurance
- Nick Kelly, Head of Partnerships at Verizon
- Board Members:
- Brad Ross, VP of Global Sports and Entertainment at Coca-Cola
- Willem Dinger, Global Head of Sports and Entertainment at Unilever
- Alison Giordano, SVP of Global Partnerships at Mastercard
- Quinnie Jenkins, Director of Partnerships at Delta
- Chris Epple, VP of Marketing Americas at Harman International
- AJ Maza, Director of Brand at BetMGM
The establishment of the board underscores the importance of sports in today’s rapidly changing marketing landscape. With this group, Brand Innovators aims to drive conversations around cutting-edge sports marketing practices, explore new partnership opportunities and elevate the experience for both brands and consumers.
The Brand Innovators Sports & Entertainment Board is designed to offer members the opportunity to collaborate on industry challenges and explore new trends in sports and entertainment marketing. Board members will share insights into successful strategies, emerging technologies and shifts in consumer behavior that are shaping the future of sports sponsorship and engagement.
With the support of the Brand Innovators Sports board, Brand Innovators is well-positioned to continue growing as a thought leader in the sports marketing industry. The board will play a key role in steering Brand Innovators’ initiatives, including the creation of bespoke sports marketing events, digital content offerings and brand partnerships.
“We are entering an exciting era in sports marketing, and with this incredible group of experts, we are ready to help brands harness the power of sports in new and meaningful ways,” said Brandon Gutman, Co-Founder and Co-CEO of Brand Innovators.
Stay tuned for more updates on how the Sports board will help shape the future of sports marketing and how it will influence the industry in the years to come.
