As senior vice president, chief marketing officer, Jennifer Wilson leads the marketing
organization, with responsibility for all strategic brand and product marketing, loyalty and
personalization, creative, media and retail media network, and customer experience
integration to help deliver the company’s traffic, sales and customer growth objectives.
She joined Lowe’s in 2006.
Jen has more than 20 years of combined experience in marketing and merchandising. She
most recently served as senior vice president, enterprise brand and marketing. In a prior
role, as vice president, integrated marketing, she led media planning, creative, content
and channel marketing teams to deliver an integrated marketing strategy. Jen has held
multiple leadership roles with Lowe’s, including merchandising vice president, paint and
vice president, marketing strategy and media, and has been recognized both as an officer
of excellence as well as a merchant of the year. Before joining Lowe’s, Jen held various
leadership roles at nationally recognized advertising and marketing agencies across the
North and Southeast, serving a broad portfolio of retail and restaurant clients.
Jen earned a bachelor’s degree in marketing and public relations from Kent State
University. She serves on the board of directors for the Ad Council.