- Today is National Avocado Day and Avocados from Mexico is celebrating with the launch of a new AI-based cooking tool.
- AVO.AI is an engine designed to give consumers all the advice they would need for cooking with avocados including recipe ideas, nutrition ideas, as well as how to store them.
- The engine relies on data from the brand’s library of information and does not scrape content from unreliable online sources.
Once a regular at the Super Bowl, Avocados from Mexico has shifted its marketing strategy in recent years to focus more on digital. This latest tool is just another example of this business shift for the company.
“At Avocados From Mexico, we’ve always been obsessed with what’s next,” said Alvaro Luque, President and CEO. “We’ve spent years using AI to bring unexpected, fun experiences to our fans, and AVO.AI is our next big leap. This goes beyond selling more avocados and puts the focus on making your kitchen life easier and a lot more inspired. By adding this smart, hands-on tool to our digital lineup, we’re continuing to lead the category by redefining how people think about and enjoy avocados.”
The brand continues to run campaigns around key snacking moments and National Avocado Day is a prime social media moment for the brand to show up.
