- Audible has launched a new global brand campaign focused on the benefits of disconnecting to listen to stories.
- The effort highlights Audible as a platform for elevated entertainment experiences with immersive storytelling.
- The “Stories that Speak to You” effort is running across film, OOH, DOOH, social/digital, audio and activations across the U.S., Canada, U.K., Spain, France, Italy, Germany and Australia, followed by Mexico and Brazil on August 17, with a Japan launch later this year and India planned for 2027.
The “Stories that Speak to You” campaign is part of the brand’s next global brand evolution, which builds on the company’s first global brand campaign launched in 2024. Audible grew its global membership by almost 800% from 2015–2025 and is projected to more than double this number by 2029. The company recently hosted a story house activation in NYC in May to bring its platform to life IRL. Audible’s Rance Randle, global head of creative, talked to Brand Innovators about the new campaign.
What is the strategy behind this campaign?
“Stories that Speak to You” is rooted in a brand truth we’ve heard echoed by listeners around the world: when you listen on Audible, you’re not just captivated – you come away changed. Maybe it’s a shift in mood, a piece of insight that reframes how you navigate your day, or simply the feeling of having spent time with a deeply fulfilling form of storytelling. Our new brand spots zero in on those moments of captivation and the subtle shifts they create.
We believe both current and prospective listeners will see themselves reflected in them. Visually, the campaign is grounded in core elements of our brand identity and anchored by photography that captures what genuine captivation looks like mid-listen. We’re also showing how listening fits naturally into everyday life – particularly for those around the world who haven’t yet discovered their ideal listening occasions.
Who are you targeting and how does this help you reach this audience?
“Stories that Speak to You” speaks to a global, shared desire among consumers to spend their time in ways that feel genuinely fulfilling. We’re demonstrating what it looks and feels like to be captivated and entertained by the incredible storytelling available on Audible. The campaign highlights the true, tangible shifts and enrichment that come from being part of it – whether that’s a moment of escape, a new perspective, or simply the satisfaction of time well spent.
How does this build on the Audible brand platform?
“Stories that Speak to You” is the next chapter in Audible’s global brand evolution. It focuses on solidifying Audible’s true and tangible lasting impact on listeners. It also reflects Audible’s continued investment in raising the bar for audio storytelling through premium original content, full-cast productions, product innovation and immersive listening experiences. You’ll notice that we’re not hiding our incredible storytelling in these spots. We want to ensure you can both feel and hear what you can expect when you listen on Audible.
